Author Archive

Staying Afloat

Posted: March 18th, 2016

[By John Welsh] Life is about relationships and so is success. And since business is part of life, then success in business must also involve relationships, right? Perhaps there’s flawed logic in that claim, but I still believe it’s true. And as each year passes and brings with it “better” technology, it leaves us with [...]

Curiosity Didn’t Kill the Cat 

Posted: December 8th, 2015

[by John Welsh] There are many paths that can lead us out of The Creative Block. For me, it’s about genuinely wanting to know everything when situations present themselves – it’s wanting to know about people, about cities, about places and about other ways of thinking. That may be the journalist in me speaking, but [...]

The Cycle

Posted: November 2nd, 2015

[by John Welsh] Grow or Die. Scary words, right? They speak of challenge and failure. Those words have been floating around this disruptive digital economy for several years. But they are also helping us create great things and the concept should become a permanent part of our thinking rather than something to fear. So is [...]

When It’s Time to Change

Posted: September 2nd, 2015

[by John Welsh] Giving Back to your community, your profession, your colleagues, to whomever – it’s a good thing. It creates community and it’s something we need when facing the challenges within the new marketplace. But what about Taking Back? It may be more important than giving in this state of unsettling business practice. We [...]

Process, Theory and Other Things

Posted: August 26th, 2015

[by John Welsh] Perspective. Observation. Clarity. These words help me find vision. And vision is something we need in order to differentiate ourselves within the horde that’s creating images. But I believe these words are also a component and fundamental layer in storytelling. So, what if we took the Big Bang Theory and applied it [...]

One Small Step, One Giant Leap.

Posted: July 2nd, 2015

[by John Welsh] I have yet to meet a photographer who has an identical story; that is, one that relates to their ability to survive and have longevity in the profession. And you, the reader, may want to optimistically replace survive with thrive. It’s a massive gray area and one that’s relative. But forget about [...]

Fortune Telling

Posted: May 13th, 2015

[by John Welsh] How far into the future do you think you can see? What will you be creating 5 years from now? How about 10? It doesn’t take a dose of the supernatural to figure this out, but it does take Vision. But it’s not having vision in the sense of business, marketing and [...]

Brought to you by The Letter T

Posted: March 26th, 2015

[by John Welsh] If you were asked to use three words to describe a formula for conducting a successful interview, which ones would you pick? For me, it’s Truth, Trust and Time. They are all in play before, during and after an interview. Everyone wants to be respected in a relationship. And that’s what we [...]

Stories by Firelight

Posted: March 4th, 2015

[by John Welsh] Collaboration. New Media. Repurposing Content. Audience Building. These trendy buzzwords are reflective of how we’ve evolved as image making pros, but what do we do with them? You’ll have to find your own answer but maybe mine will help… Although I like gadgets and enjoy exploring new tech and social outlets, I [...]

Get Off My Back

Posted: January 28th, 2015

[by John Welsh] That’s a somewhat comedic line from a film titled Screamers, which was adapted from a Philip K. Dick sci-fi story. A minor character in the film keeps having his personal space, in this case his fears rather than his physical space, messed with by another character who enjoys torturing the poor guy’s war-battered [...]


Posted: November 3rd, 2014

[by John Welsh] I’ve only played it once, and it’s funny to think how removing the wrong structural piece can cause disaster in the context of winning the game.  It’s just like certain jobs – they hinge on one key piece of production, and if perfection isn’t achieved, you’re in a bit of trouble. It’s [...]

The Sphere of the Blog

Posted: October 22nd, 2014

[by John Welsh] Yeah, well, I never liked the word Blog. It’s clumsy. I think of Blah and Ugh and other reflections of ugly. And having heard “just read my blog” a few thousand times makes my eyes bleed at the thought of another rambling about a topic surely mundane. Enter the writer and journalist, [...]

Working Backwards

Posted: July 31st, 2014

[by John Welsh] I have very few regrets. One of them is found in this post by Tom Kennedy. “Earlier in my career, I worked for a brilliant editor.” I somehow missed that action. And now that the bar has been lowered by The Image That is Good Enough, where can we find wisdom that [...]

A Quantitative Measure

Posted: July 10th, 2014

[by John Welsh] Traveling is a mindset. The fundamentals for a successful experience have very little to do with planes or itineraries. It’s kinda’ like our profession. Does knowing what technically defines an F-stop help us find our vision or convey experiences through our images? Does it make perfect execution of intricate logistics, especially while [...]

New Territories

Posted: April 23rd, 2014

[by John Welsh] How are we supposed know what direction to launch ourselves when we are facing an industry that evolves each time we blink? The idea of Making Great Images will always apply. That’s what makes us professional, it’s a given and one of the reasons you are reading this post. So, maybe during [...]

Just Say No to The Cubicle

Posted: April 8th, 2014

[by John Welsh] I’ve never been told to Get a Life. But it’s good advice and surely applies to image makers in a radically changed and visually demanding world. What would have been ridiculous a decade ago, for instance the almost immediate deadline for image delivery, is common. Then, add the complexity of multiple, simultaneous [...]

Inner Circles

Posted: February 20th, 2014

[by John Welsh] I really don’t like labels. In this case, The Urban Explorer. It’s a fine hobby for those who like to keep score of their visits to abandoned places by taking photos, leaving foot prints and posting their trophies online. The problem was, I was in danger of being viewed as one when [...]

Gadgets and Clouds

Posted: November 21st, 2013

Editor’s note: When I first met John Welsh, he had recently transitioned – not by choice – from staffer to independent photographer.  Unlike many undergoing that same disruptive change, John was forward-thinking and full of ideas, many of which he’s successfully pursued. It is my great pleasure to introduce John as a new regular contributor [...]

Where do you want to go?

Posted: November 5th, 2013

[by John Welsh] It’s been several years since I was tossed out the door, just like a stack of week-old newspapers, by the ones who ran the world of print journalism. I felt the kick in the shins financially when the presses ceased to run and freelance budgets were cut in half, but I also [...]