Author Archive

Self-Publishing An Outlet For Success? 

Posted: May 6th, 2013

[By Jay Kinghorn] In a wide-range of industries, the Internet is enabling businesses to connect with, and sell directly to, their audiences, bypassing traditional distributors, publishers or middlemen. This allows smaller, niche businesses to sell their wares more profitably and establish a tight-knit bond with their customers. In the world of filmmaking, James Swirsky and [...]

Fast, Cheap and Good

Posted: April 17th, 2013

[by Jay Kinghorn] A long time ago, a class I took left me with this reality: Photography businesses can deliver a service along three axes; fast, cheap or good. To remain profitable and stay in business, one can only offer any two of the three options. Walking the NAB show floor last week, I’m beginning [...]

Rethinking Knowledge in a Connected Society

Posted: January 7th, 2013

[by Jay Kinghorn] “The smartest person in the room is the room itself: the network that joins the people and ideas in the room and connects to those outside of it…knowledge is becoming inextricable from-literally unthinkable without-the network that enables it.” ~ David Weinberger, Too Big to Know Lately, I’ve been doing a lot of [...]

Marketing is Dead: What Replaces It?

Posted: December 4th, 2012

[by Jay Kinghorn] The Harvard Business Review’s provocatively titled blog post “Marketing is Dead” outlines several ways in which traditional marketing just doesn’t work anymore. The author proposes alternative “marketing” efforts for savvy companies to engage in, from leveraging customer influencers to harnessing community feedback. While these are excellent suggestions for companies to pursue, they [...]

The Signal and The Noise

Posted: November 21st, 2012

[by Jay Kinghorn] In case you haven’t yet heard his name, Nate Silver is a statistician with rock star status who writes the FiveThirtyEight blog for the New York Times. In Silver’s new book The Signal and the Noise: Why So Many Predictions Fail-But Some Don’t he highlights the difficulties we have at predicting the [...]

Coaches: Olympians Do It, World Champions Do It, You Should Too!

Posted: November 12th, 2012

[by Jay Kinghorn] Michael Phelps and Tiger Woods have coaches. Michael Jordan had one too. Why don’t you? I’ve recently started working with a career coach and, from a career development perspective, I can honestly say that the hours we’ve worked together have been among the most valuable I’ve ever spent. Most remarkable was the [...]

Four Trends to Watch

Posted: September 21st, 2012

A thought provoking author, speaker and blogger, Jay Kinghorn, will moderate 2 panel discussions for ASMP’s September 27th Symposium.  In person attendees can register here.  Registration is not required for the live stream presentation. I believe we’re in the midst of a profound and long-term shift in publishing, marketing and advertising. The business models, distribution [...]

Sucuri: A Web App To Keep Your Websites Safe

Posted: August 15th, 2012

[by Jay Kinghorn] Recently, my WordPress blogs were hacked, so visitors to my site were redirected to a Russian malware site. This prompted Google to flag my site as a potential malware host (rightfully) scaring off visitors to my site. This couldn’t have come at a worse time as I was wrapping up a speaking [...]

Moving Forward

Posted: August 10th, 2012

[by Jay Kinghorn] “Life is like riding a bicycle. To keep your balance you must keep moving.” – Albert Einstein A reminder to help you keep your momentum moving forward through the dog days of summer. Jay Kinghorn is keeping his momentum up as he prepares to moderate two panel discussions for ASMP’s upcoming Symposium.


Posted: May 31st, 2012

[by Jay Kinghorn] After three years of being a homeowner, I’m reluctantly learning to garden. One of the first lessons my neighbor taught me is to annually prune back the dead branches and leaves of our outdoor plants to allow the new growth a chance to survive. Since gardening also leaves quite a bit of [...]

IFTTT (If This Then That)

Posted: April 20th, 2012

[by Jay Kinghorn] Looking for a way to streamline your cross-channel social media publishing? Check out  Short for If This Then That, IFTTT is a Web site that links together a collection of online publishing services. For example, you can have IFTTT automatically create a Tumblr post whenever you add a new video to [...]

What Really Matters?

Posted: April 15th, 2012

[by Jay Kinghorn] “There are a thousand things we could be doing, but only one or two that are critically important.” Jack Dorsey, co-founder of Twitter & Square This quote has quickly become a litmus test for my to-do list every day. We live in an era with abundant opportunities yet a scarcity of time [...]

Evernote & Tweetdeck

Posted: March 27th, 2012

[by Jay Kinghorn] I look at my Twitter feed as a tool for sharing curated links to articles, case studies and snippets of information my audience will find interesting and useful for running their businesses. To make the process more efficient for me, I capture articles I gather on my travels through the Web using [...]

Test Market Your Elevator Speech

Posted: March 14th, 2012

[by Jay Kinghorn] In the book, The Lean Startup, author Eric Reis encourages entrepreneurs (yes, this means you) to test the assumptions you have about your business, particularly as you start a new endeavor. As my company has worked to refine its positioning, I’ve been testing my elevator speech at business networking events to see [...]

Resources For Learning After Effects

Posted: February 20th, 2012

[by Jay Kinghorn] If you’re working in multimedia and are interested in learning Adobe After Effects, a great tool for setting still photos or artwork in motion, there are loads of great training videos online. Here are a few of the resources I’ve found most valuable:  Video Copilot: A series of 10 basic training videos [...]

Email Rules

Posted: January 17th, 2012

[by Jay Kinghorn] How often have you been pulled away from an important task to read an unimportant email that just dropped in your Inbox?  Messages that don’t contain a hot new project from a client or a valuable piece of information? Studies show that switching between tasks requires an extra fifteen minutes  (above and [...]

Don’t Sit on the Sidelines

Posted: December 20th, 2011

[by Jay Kinghorn] As I’ve traveled the country delivering my Adaptation: Running a Successful Photo Business in Today’s Era of Smartphones, Tablets and Social Media, I’ve spoken with photographers building remarkable businesses despite being in the midst of a global recession. Closer to home I’ve started attending the Salt Lake City Entrepreneurs Meet-up group, a [...]

The Lean Startup

Posted: December 13th, 2011

[by Jay Kinghorn]   Like many businesses, our company is in the midst of adapting to a changing world by finding new ways we can support our clients and new avenues for income. One of the challenges we face is pinpointing which of the many ideas we’ve explored are the best opportunities with which to [...]

The Best Blogs

Posted: December 8th, 2011

[by Jay Kinghorn] The best blogs inspire, educate and inform. They make me think deeply about a subject or provide insights I hadn’t yet considered. The best blogs are a gift to their readers. The best blogs aren’t overly promotional, self-congratulatory or read like a press release. The world needs more “best” blogs and far [...]

Tipping Point

Posted: November 22nd, 2011

[by Jay Kinghorn] This year marks the tipping point of a major technical revolution. According to the Economist  there will be more tablets and smartphones sold worldwide than desktop and laptop computers. How are you positioning your business to profit from this change in the way we access our news and entertainment and stay connected [...]


Posted: November 18th, 2011

[by Jay Kinghorn] Email is a valuable tool I rely on every day to conduct my business, coordinate with clients and correspond with friends and family. As a result, I’ve become very careful about what I permit to enter my inbox and what can pull my attention away from other, more pressing (and more interesting) [...]

Off-Site Back Up

Posted: October 4th, 2011

[by Jay Kinghorn] Remember to store at least one copy of all your files off-site to protect in case of fire, theft, flood or other disaster. Jay Kinghorn will be presenting The Agile Photographer in a city near you. Check out the seminar schedule for dates and locations.

Trend-spotting: Intelligent Pixels Everywhere

Posted: September 27th, 2011

[by Jay Kinghorn] I’m constantly on the lookout for emerging trends I feel will significantly impact photography, video and visual marketing, computational photography and 3D projection mapping (a.k.a. spacial augmented reality). Here are some trends I see going places. Computational Photography Distilled to its essence, computational photography aims at adding intelligence to the process of [...]

To Do – Build Future

Posted: September 6th, 2011

[by Jay Kinghorn] Do you make room in your to-do lists for skills training, experimentation or creative exploration? If your to-do’s focus only on getting through your immediate business and personal tasks, but fail to move you forward, you’ll have a hard time pushing yourself into new creative endeavors, opening new business opportunities or quite [...]

Favorite Bookmarks

Posted: August 17th, 2011

[by Jay Kinghorn] Inspired by two short What I Read interviews with Clay Shirky and Chris Anderson, I’ve been focusing my attention on those writers and publications that provide deeper, thought-provoking content, rather than the daily media buzz. Here are a few of the blogs and podcasts I follow to gain insight into the trends [...]

The Tire Salesman

Posted: August 1st, 2011

[by Jay Kinghorn] I have a tire I’d like to sell you. It’s just one, but boy is it a beauty—dual-channel treads for wicking away the water on rainy roads, knobby tread for traction and gravel, plus, it’s won numerous awards for its handling. How much would you pay for this tire? Probably nothing.  No [...]

A Rule of Thumb

Posted: June 1st, 2011

[by Jay Kinghorn] If it is digital, important to your business and more than three years old, it probably needs to be replaced. Jay Kinghorn will be following his own advice and upgrading his laptop later this year.

Rethinking Your Business Model

Posted: May 25th, 2011

[by Jay Kinghorn] Recently, I gave a presentation to students in the photojournalism program at the Missouri School of Journalism. Understandably, they’re a little daunted by their job prospects after graduation. Traditionally, students pursued an internship while in school, then moved into a full-time position at a newspaper after they graduated. Today, many of those [...]

Pricing Video: When Estimating, Don’t Forget Client Reviews and Output

Posted: May 10th, 2011

[by Jay Kinghorn] When estimating an upcoming video or multimedia job, it’s easy to neglect estimating the time necessary for client reviews and encoding your video files for output. These two areas alone can quickly eat through your profit margins . Here are a few tips to make sure you’re accurately estimating these aspects of [...]

Amateur Photography & Home Improvement

Posted: March 23rd, 2011

[by Jay Kinghorn] Last week my wife and I began renovating our master bedroom. We hired a professional flooring expert to install the floors and a finish carpenter to complete the baseboards. We prepped the room for the flooring and painted the walls and trim. Hiring professionals to do the important detail work like the [...]

More Horsepower!

Posted: March 1st, 2011

[by Jay Kinghorn] If you’re looking to add video production to your client services, be sure to budget appropriately for upgrading your computer hardware to a desktop machine with a fast processor and lots of RAM. If you’re working with Adobe Production Premium CS5, you may wish to upgrade your video card as well. A [...]

Cascading Errors

Posted: February 23rd, 2011

[by Jay Kinghorn] Years of technical rock climbing and mountain rescue taught me that when things go wrong, it is often the cumulative effect of a series of small errors, rather than one big mistake. Further, the longer your objective takes to complete, the greater the opportunity for smaller errors to compound into large ones. [...]

Thinking Video? Make a plan

Posted: January 17th, 2011

[by Jay Kinghorn] If you’re thinking about adding video to the services you offer clients, be sure to give the subject some deep thought before jumping in with both feet. Here are three concepts you may want to think through before you start marketing your video services. How are you different? There are thousands of talented [...]

Focus on the Things that Do Not Change

Posted: December 1st, 2010

[by Jay Kinghorn] It’s a real challenge trying to plan your career during a time of economic uncertainty and rapid technological change. To plan most effectively, begin with those elements that change the least—your creative goals, financial aspirations and current costs of doing business. Use these as a baseline for evaluating each new opportunity. Only [...]

Assist to Learn the Intangibles

Posted: November 17th, 2010

[by Jay Kinghorn] Congratulations, you’ve just graduated from a prestigious photo school with a spectacular portfolio and you’re ready to change the world. As you start your career as a professional, I strongly encourage you to assist another photographer to learn the ropes of running a profitable photography business. While assisting, watch and listen to [...]

Small Victories and Big Goals

Posted: August 26th, 2010

[by Jay Kinghorn] This summer, I completed my first XTERRA off-road triathlon. It was exhilarating and downright exhausting. Happily, I crossed the finish line muddy, tired and satisfied with my accomplishment. The key to being able to complete the race was a 12-week, self-paced training program to prepare me physically as well as mentally for [...]

FedEx Days

Posted: August 4th, 2010

[by Jay Kinghorn] In 2005, an Australian software company, Atlassian, began an experiment they called FedEx days Their software developers were given 1-1/2 days to develop something “out of the ordinary” and show it to their colleagues at the end of the session. Atlassian’s goal was to inspire their developers to break their daily routines, [...]

Become a Flash (video) Master

Posted: July 9th, 2010

[by Jay Kinghorn] Despite the recent dustup between Flash Video and HTML 5, the majority of online video today is delivered in the Flash Video (FLV) format. To get the best video quality at the smallest file size, be sure to check out Robert Reinhardt’s Flash Video Bitrate Calculator. Not only does it help you [...]

Tips to make your Web site iPhone-friendly

Posted: July 7th, 2010

[by Jay Kinghorn] For most photographers, their Web site is their #1 marketing tool. As a result, your Web site should be compatible with as wide an audience as possible. Increasingly, this includes mobile devices like the iPhone, Droid and iPad. To make sure your Web site is mobile-friendly, follow these few simple rules: Make [...]

Summer Reading List

Posted: June 30th, 2010

[by Jay Kinghorn] There’s no doubt that the business landscape is tough for photographers right now. Still, every day, green shoots are appearing in the publishing and advertising industries that will allow well-positioned and technologically savvy photographers to make and impact (and a good living) as the recession subsides. Here are a few books I’ve [...]

Photoshop CS5 with Large Files

Posted: June 15th, 2010

[by Jay Kinghorn] Are you using Photoshop CS5, on a Mac running Snow Leopard and looking to take advantage of all the RAM in your computer when working with large files? Make sure you’ve installed the DisableVMBuffering plugin in your Photoshop CS5>Plugins>folder. The plugin is included in the Extras folder on the Photoshop installer DVD [...]

Save and back up your Photoshop Actions

Posted: May 17th, 2010

[by Jay Kinghorn] Don’t forget to save and back up your Photoshop Actions. Should Photoshop crash, you will lose any unsaved Actions. More likely, unsaved actions can be lost when you reinstall Photoshop or switch computers. To save your Actions, first group them into Action Sets then single-click on the Action Set within the Actions [...]

Copyright & The New Economy: What I learned

Posted: May 13th, 2010

[by Jay Kinghorn] The Copyright & The New Economy symposium held on April 21st was, for me, an eye-opening event. As the moderator for Copyright and the New Economy, I did a lot of research leading up to the event. A common thread that ran through the research, the morning presenters and the afternoon panel [...]

Copyright and The New Economy

Posted: April 20th, 2010

[by Jay Kinghorn] For many years, the profession of photography has been based on licensing a photo for a specific use, often with precise definitions on how, where and what size a given image can be reproduced.  Today, myriad forces, including client requests, microstock and Internet publishing are prompting photographers to rethink the traditional rights-managed [...]

Your Computer: A low paid, yet highly productive assistant

Posted: March 19th, 2010

[by Jay Kinghorn] What if you could pay your best assistant $1.87 per hour to process your images for you? Consider this: A fully loaded, new MacPro with a stunning Eizo monitor, pro-rated over the three-year life of the equipment costs you less than two bucks an hour. It is tempting to save money by [...]

Why Multimedia Is the Future of Photography

Posted: February 1st, 2010

[by Jay Kinghorn] As the mobile phone begins to replace the television and personal computer as the primary screen for interfacing with the Internet, and print continues to decline in popularity, this shift will impact the way photographers create photographs. While a two-page magazine spread can contain a rich array of subtle tones and fine [...]

Computational Photography

Posted: January 5th, 2010

[by Jay Kinghorn] As we close the book on the first decade of the 21st century and look forward to the next 10 years, computational photography looks to make the greatest technological impact on the craft of photography as we know it. Computational photography is a broad, if imprecise, term most often used for any [...]

Blogs and Your Business

Posted: December 16th, 2009

[by Jay Kinghorn] About six months ago I began blogging regularly and I can safely say it has become one of my best business planning tools. When establishing an audience online, you are constantly striving to provide that audience with meaningful, thoughtful, useful information. In turn, you’re committing yourself to thinking deeply about your craft [...]

Five Boosts for your Photoshop Workflow

Posted: November 19th, 2009

[by Jay Kinghorn] Much of my consulting and training work with clients results in a faster, more consistent workflow and more time in my clients’ days. Below is a list of seven things you can do to speed up your image processing and take control of your workflow. 1) Actions: If you perform a step [...]

Be a Professional with dpBestflow

Posted: November 13th, 2009

[by Jay Kinghorn] Today, many photographers find themselves having to justify their creative fees and post-processing fees to clients. After all, it seems everybody these days has a digital SLR and a copy of Photoshop and thinks they can do it themselves. The truth is, your relationship with the client only begins with creating a [...]

Use an RSS Reader for Easy News Gathering

Posted: October 28th, 2009

[by Jay Kinghorn] Blogs are a tremendous source for information, ideas and insights. However, they can also be a tremendous drain on your time and productivity. If you subscribe to more than a handful of blogs or news feeds, an RSS reader like Net News Wire (Mac), FeedDemon (Windows) or Google Reader is essential to [...]

Lightroom Tip: Save Your Metadata

Posted: September 10th, 2009

[By Jay Kinghorn] Save Lightroom’s metadata back into the original files by selecting images, then, from the Metadata menu, select Save Metadata to File. Alternatively you can use the keyboard shortcut Cmd+S (Mac) or CTRL-S (Win). This writes metadata into JPEG, TIFF, DNG and PSD files and writes metadata into XMP sidecar files for Camera [...]

Free As A Part of Your Business Model

Posted: August 27th, 2009

As Gail Mooney pointed out, Chris Anderson’s new book “Free” is causing quite a stir. Evidenced by the lasting effect Anderson’s observations and predictions in “The Long Tail” have had on business and culture, it is likely “Free,” the idea that businesses need to think about giving things away for free via the Internet in [...]

Photoshop Quick Tip: Maximize Photoshop File Compatibility

Posted: August 20th, 2009

In Photoshop’s preferences, under the File Handling tab, be sure to change the Maximize PSD and PSB File Compatibility from “Ask” to “Always.” Although this makes your file sizes larger, it ensures your layered Photoshop files will display correctly in other imaging applications like Lightroom, InDesign, Microsoft Expression Media and Extensis Portfolio.

Are Your Photos Protected?

Posted: August 7th, 2009

If your studio were to catch fire right now, would your digital photos be safe? Many photographers make the mistake of backing up to two separate hard drives, only to leave both hard drives sitting on their desk. This protects against a hard drive failure, but does nothing to protect against fire, flood or theft. [...]

What Photos Do You Really Need in Your Image Library?

Posted: August 5th, 2009

After shooting digitally for many years, many photographers have amassed prodigious collections of digital photos, often surpassing 100,000 or 200,000 images. These photographers now find themselves struggling to organize, manage and backup this immense image library effectively. Unless you’ve invested tens of thousands of dollars in an enterprise-level asset management system and server system, you’re [...]

Lightroom Tip: If You Perform Any Step Twice, Build a Preset

Posted: August 3rd, 2009

I know you are too busy to keep repeating tasks in your photography workflow when your programs can do it for you. That’s one of the myriad things I like about Adobe Lightroom. One of Lightroom’s great advantages is it gives you the ability to quickly create and apply presets to streamline your image processing [...]

Vision And Art: The Biology of Seeing

Posted: July 24th, 2009

Many of the corrections we make to photos, burning and dodging, and adjusting contrast or saturation, are designed to exploit quirks in our visual system. In Vision And Art: The Biology of Seeing by Margaret Livingstone, you’ll learn the biological and physiological foundations behind image sharpening, selective focus, contrast and the rule of thirds. This [...]

The Lean Forward Moment: Create Compelling Stories for Film, TV and the Web

Posted: July 21st, 2009

If you’ve been following Gail Mooney’s multimedia and video posts and are beginning to experiment with video, you’ve found that video and multimedia require different approaches than still photography. The pacing of cuts, pans or zooms through the frame, or edits in a timeline are foreign concepts to photographers. In The Lean Forward Moment, Norman [...]

Your Monitor: The Keystone of Your Digital Workflow

Posted: June 16th, 2009

Take a moment to appreciate your monitor. It sits there quietly on your desk or on your lap, helping you make image corrections, send correspondence with clients and connects you with the world via the Web. Of all the devices in your digital photography workflow, your monitor is the most important. It’s even more important [...]

Five Technology Trends You Should Be Watching

Posted: May 28th, 2009

You can view them as threats or as opportunities, but these five trends will have an impact on you, as a professional photographer, in the not-too-distant future. Multimedia: Perhaps the most familiar of the five trends, multimedia uses of photography are just starting to gain traction outside journalistic circles. While using photography in multimedia is [...]