Author Archive

The Best Advice I Ever Got

Posted: April 10th, 2013

The best business advice I ever got was to always remember it’s not personal, it’s business. Work is called work for a reason. We work hard. Sometimes the ups and downs of business are mentally, emotionally, and physically draining. When the ride is at a high it can be exhilarating, refreshing, and enlightening! But when [...]

Basics of SEO and My Website

Posted: April 4th, 2013

[By Heather Lefort] SEO to any business owner is important. Ranking higher on web searches creates key exposure and opportunity for your business to thrive in comparison to your competitors. The basic elements to SEO are: Your page title A title tag tells both users and search engines what the topic of a particular page [...]

What’s Working in Your Marketing Mix?

Posted: February 14th, 2013

[by Heather Lefort] Marketing in the industry is changing. What worked three years ago does not work today. Competition is high, marketing is oversaturated, and budgets are not what they used to be. Not measuring your marketing results is an automatic fail for most people. “So how do you get the most out of your [...]

Social Media: Trend or Necessity In Your Business Marketing?

Posted: January 9th, 2013

[by Heather Lefort] When it comes to trends in marketing it is hard to tell what is trending and what will become a part of a solid foundation in your marketing. 2013 will bring many changes to the ways commercial artists get their messages across to the correct people. I am highly recommending to clients [...]