Author Archive

A Tale of Two Infringements

Posted: January 29th, 2016

[by Bruce Katz] • •The magazine art director was on the phone, he told me that that my photo he licensed for the cover last month is now in an ad running in the magazine–just a friendly heads up… Yikes! • • My wife looked up from her laptop and casually mentioned that my photograph [...]

Staying Fresh

Posted: December 2nd, 2015

[by Bruce Katz] One of the hallmarks of being a professional photographer is being able to produce creatively under almost any circumstance.  There are many times, however, when that creative muse becomes elusive or stale.  How can you jumpstart or keep that creative muse working? Here are a couple ideas that might help kick you [...]

Getting the Most From a Structured Portfolio Review

Posted: August 10th, 2015

[by Bruce Katz] Structured portfolio reviews are set up to provide feedback, constructive criticism, and networking for the attendees. Reviewers come from all across the photography spectrum – editorial, commercial, advertising and art worlds. Here are a few thoughts about getting the most from attending an event: Read the bios and select your primary reviewer(s) [...]

Looking Back to Move Forward

Posted: June 23rd, 2015

[by Bruce Katz] When I’m asked to give career advice to emerging photographers or my students that are just starting out in the business I try to take stock of my 30+ year career and distill my experiences down to some basic advice that is still relevant in today’s market. Early in my career I [...]

A Productive No

Posted: February 24th, 2015

[by Bruce Katz] There are times when saying no is a powerful tool for negotiation. It’s also a great way to get answers quickly. Here are some examples of using “no” productively. One caveat – you have to be sincere about using “no” and be able to walk away from the deal if needed. A [...]

Blending the Personal with the Professional

Posted: January 29th, 2015

[By Bruce Katz] Shooting personal work is essential to keeping myself fresh and allows me to explore photographic ideas without outside deadlines, compromise or fear. I also find it is an essential tool to incorporate into my commercial business plan. The benefits have been much better than I could have ever expected especially (and surprisingly) from [...]

Is Diversification Right for You?

Posted: December 3rd, 2014

[by Bruce Katz] When I first started out over 30 years ago the common refrain I heard when I sought advice for establishing my photo career was to specialize. I took that advice to heart. Is this still good advice in 2014? Well maybe not nearly as good as it was years ago. The real [...]

Phone it In

Posted: November 12th, 2014

[by Bruce Katz] So, how can you be smart about the mobile phone/social media revolution and make your way through the almost infinite sea of snapshots and selfies on the web? Is it a useful tool for business, marketing and/or just getting a laugh from friends? I have found that it is a wonderful tool [...]

(Un)Resolving Conflicts with your Clients

Posted: July 25th, 2014

[by Bruce Katz] What happens when your client fails to communicate properly with you? What can be done with someone who is vague, disorganized or even misleading about their needs for a job? These problems can be a recipe for disaster… The project was flower shots on seamless for a start-up web business selling bouquets [...]

Bill Collecting

Posted: May 20th, 2014

[by Bruce Katz] In the 30+ years that I’ve been in business I’ve encountered a myriad of problems getting my invoices paid – corporate bureaucracy, cash flow problems, bankruptcy, and just plain miscommunications. Here are a few thoughts and examples about getting those invoices paid before you have to resort to lawyers, small claims court, [...]

What to Expect When You’re Assisting

Posted: May 6th, 2014

[by Bruce Katz] One of the key elements for a successful photography business is running a smooth, efficient production that can handle all of the twists and turns of demanding clients and the uncontrollable variables like weather and working on crazy city streets. At the core of that production is you–the assistant. The good ones [...]

That Was Easy

Posted: February 24th, 2014

[by Bruce Katz] The upcoming assignment was really simple. I was shooting the lobby of one of NYC’s most famous buildings at 5 AM. On set with me was the head of the agency for the project. He took me aside to outline the upcoming key shot for the buildings marketing campaign – an exterior [...]

Big Ears

Posted: November 20th, 2013

[by Bruce Katz] Over the past few years I tried hard to pay more attention to how I communicate and relate to my clients.  I’ve learned that producing excellent work on set isn’t always enough and that establishing real trust with your clients can make the difference between a longterm repeat client and a one-off [...]

Roll Your Own Email Marketing

Posted: September 16th, 2013

[by Bruce Katz] For those of you who host your own websites and are comfortable with a little HTML editing, managing your own email marketing campaigns can be a great way of expanding your marketing efforts and saving some money at the same time. The requirements for my DIY email marketing were pretty simple. Cost [...]


Posted: August 9th, 2013

[by Bruce Katz] One of the perennial questions that we get is “what separates a professional photographer in today’s marketplace from anyone with an a camera, internet connection, and instant access to making and distributing photographs?”  Here are some thoughts on what sets you apart from the great unwashed masses of hobbyists, and moms & [...]

Don’t Burn the Guitar

Posted: May 16th, 2013

[by Bruce Katz] My inspirational revelation came long ago when I began guitar lessons. I had just seen an amazing guitar player (Danny Gatton) in concert the night before my weekly lesson and casually remarked to my teacher that I like to burn my guitar, as I’d never get to be that good. Without missing [...]

On Location with a New Client

Posted: February 28th, 2013

[by Bruce Katz] When working with clients on location it is critically important to manage your clients expectations properly on set so that the production can proceed smoothly and any unforeseen problems can be handled with finesse. It is especially important to establish a good on-set rapport with new and/or inexperienced clients who have not [...]

Coffee at the Creative Café

Posted: January 22nd, 2013

[by Bruce Katz] When I was asked to write some tips about negotiating rights with other artists I had to scratch my head a little bit. Negotiate with other artists? But then after I thought about it for a while, I realized that I have had many wonderful opportunities to work with, and in doing [...]

Honing Your Business Chops

Posted: November 14th, 2012

[by Bruce Katz] Let’s face it, photographers need help. For both emerging photographers and seasoned veterans, questions about our business can be constantly rolling around in our heads –among them are these perennial favorites: How much should I charge for this project? Why didn’t I get this job, my bid was totally appropriate and the [...]