Author Archive

Learn From Your Mistakes

Posted: March 21st, 2012

[by Ellen Boughn] Early on in my career I made a costly mistake…costly to the tune of over $5000 at a time when that was a bigger deal than today and my situation left no room for a financial misstep. I was an emotional wreck. First I went through the  ‘how could I be so [...]

Problem Solving

Posted: May 2nd, 2011

[by Ellen Boughn] Thanks to easy web searches on any topic, consultants in all fields are no longer valued as mere information providers.  What is still valuable in today’s world is the ability to use readily available data to consistently provide SOLUTIONS to business challenges. This is why photographers who constantly upgrade their professional proficiency, [...]

An A-Ha Person from SB3

Posted: April 20th, 2011

[by Ellen Boughn] For many, the lessons from SB3 were summed up in Colleen Wainwright’s SB3 keynote message “be awesome” and “be nice”.  How surprising and refreshing to hear the phrase ‘be nice”.  (It reminded me of a sign carried by a small boy at a Madison, WI anti-war rally at the outbreak of the [...]

Mistakes are Lessons in Disguise

Posted: February 22nd, 2011

[by Ellen Boughn] “If you’re not making mistakes, you’re not trying”-Wynton Marsalis I had been in business nearly two years when I made a terrible mistake. I don’t remember the nature of the disaster but the lesson I learned remains some 30 some years later. After a couple of days of hand ringing and self-recrimination, [...]

Using SKYPE – Read This

Posted: January 26th, 2011

[by Ellen Boughn] For effective teleconferences, SKYPE and other video conferences, the New York Times offers some tips if your business requires that you show up electronically.  In an article, “Staying Professional in Virtual Meetings” (“Jobs” section 9/26/2010 issue) they offer the following reminders: •    Use the mute button if you decide to chomp on [...]

Marketing Quick Tip

Posted: December 7th, 2010

[by Ellen Boughn] Does your website tell clients who you are or only what you do? At the bare minimum include a short bio and a headshot.  Better yet? A short video (no more than 1.5 or 2 minutes) showing you at work.  Why? Because even before calling in a book or considering someone’s work, [...]

‘Stop telephonin’ Me

Posted: November 4th, 2010

[by Ellen Boughn] Lady Gaga has it right when it comes to the interrupting phone call: ‘Stop telephonin’, me. Stop telephonin’, me. (I’m busy). (I’m busy)’, she sings. When you pick up the phone to call a client, it had better be about something they want to hear.  And cold calls? If the reception on [...]

Professionals vs. Crowdsourcing – Who’s Who?

Posted: October 18th, 2010

[by Ellen Boughn] Last week I was in Los Angeles on a project and took the time to help a friend start a store on a site for handmade goods. Since this was an experiment on a shoestring, she asked if I would take the photos. After all I’ve been in the photography business for [...]

What’s Up with Microstock?

Posted: October 1st, 2010

[by Ellen Boughn] I became aware of microstock images (derived from ‘micropayment) in the fall of 2006 while being SVP of a rights managed company.  Was this iteration of the stock photography business a threat, an opportunity or both for photographers? I found out by joining one of the top microstock companies, Dreamtime. Since then [...]

What’s Up With Stock Photography?

Posted: September 27th, 2010

[by Ellen Boughn] A better question might be, “What’s NOT up with stock photography?”  Answer? Royalties, number of paid productions, royalty free and rights managed revenues and photographer satisfaction. A few points on the graph are on the upswing: number of people submitting photos, number of photos being used, number of photos submitted, growth of [...]

Check Your Vendors

Posted: September 14th, 2010

[by Ellen Boughn] Staying with the same vendors year over year may not be the best strategy for your business.  You should review all your contracts with vendors as well as comparison-shop for regular supplies at least once a year. Pick a date you won’t forget…perhaps the day you change the clocks or the battery [...]