Archive for March, 2016

The Art of Self-Promotion

Posted: March 31st, 2016

[by Chris Winton-Stahle] Self-promotion is a tricky business – a delicate recipe of resources, relationships, and timing. An artist gains traction and momentum by being seen in many credible places at one time. So how do we accomplish that without becoming full time marketing gurus? How do we come across as confident without looking arrogant? How do [...]

Creating Buzz

Posted: March 29th, 2016

[by Michael Clark] Promoting yourself and your work is a never-ending task for any creative. Over the last twenty years as a freelance adventure sports photographer I have tried just about every promotional method under the sun. No matter what type of promotion you do, it all comes down to the work. If the images [...]

Knocking On Doors

Posted: March 21st, 2016

[by Chris Winton-Stahle] What does it take to get in front of the right people at the right time? It takes research, determination, personality, sincere kindness, and a positive go-get-em attitude! I am constantly marketing, and when I’m not handling my own marketing I know that the company Agency Access I have doing marketing for me is [...]

Staying Afloat

Posted: March 18th, 2016

[By John Welsh] Life is about relationships and so is success. And since business is part of life, then success in business must also involve relationships, right? Perhaps there’s flawed logic in that claim, but I still believe it’s true. And as each year passes and brings with it “better” technology, it leaves us with [...]

Breaking through the Noise

Posted: March 17th, 2016

[by Michael Clark] Let’s be honest here, getting noticed no matter how you go about it always starts with the quality of the work you produce. If that isn’t where it needs to be then you can make all the noise in the world and no one is going to give you the time of [...]

You Said Timex But They Heard Rolex

Posted: March 16th, 2016

[by Francis Zera] Being successful at managing client expectations often boils down to managing just one thing: communication. If you invest the time and effort to be a clear communicator and work with the client from the start to set objectives together, you’ll rarely have any problems in this regard. When expectations are vague, problems [...]

Communication is Key to Managing Expectations

Posted: March 15th, 2016

[by Michael Weschler] © Michael Weschler As with any business, preparation is crucial and while you can’t anticipate everything, you must eliminate the variables that you can. This is why in order to manage expectations best, it needs to be clarified right from the start of any project’s discussion, what those expectations might be. It’s [...]

Always Let Clients Know What to Expect – In Writing

Posted: March 12th, 2016

[by Blake Discher] Early on in my career, almost every client conflict I encountered was because my client’s expectations were out of sync with what I delivered. Fortunately, over the years, I’ve gotten much better at managing expectations, primarily through written communication instead of verbal. I’ve learned to never give a price over the telephone. [...]

Why is your client unhappy?

Posted: March 11th, 2016

So, your client isn’t happy. Why? If you don’t know why, and if you are surprised at your client’s reaction to your images, then maybe you didn’t set up proper expectations. The key to an excellent relationship with a client is communication. Never assume anything. The reality is you can’t please everyone all the time. [...]

Getting your foot in the door – Hack the market!

Posted: March 8th, 2016

[by Pascal Depuhl] Getting your foot in the door Sure, you can do what everyone else is doing. Or you could try something else. You can market in those tried and true channels, or you can rock the boat. If you’re looking to stand out in a very crowded field, here’s how you get your foot [...]

Sh*t Happens! Don’t Let it Happen to You.

Posted: March 2nd, 2016

[by Todd Joyce] Six Thoughts for Better Cash Flow Being in business for yourself can make cash flow difficult. Slow paying clients or a few slow months can throw off everything if you don’t plan well. Here are six important thoughts to healthier finances. Set aside working capital. Working capital is what it takes to run your [...]