Archive for February, 2016

Can You Hear Me Now?

Posted: February 29th, 2016

[by Carolyn Potts] How to Find Your Authentic Marketing Voice on Your Phone When you speak in an authentic voice, you attract like-minded individuals. These are the people who become your ideal clients – clients who deeply resonate with you, your values, and your vision. But how do you write the words to communicate with [...]

The Ties That Bind: A Good Story Is a Virtuous Circle

Posted: February 24th, 2016

[by Barry Schwartz] How Writers – And Photographers – Develop A Voice It might go like this: a photographer makes a photo for himself or herself, not on assignment, and posts it on their website simply because it pleases them or they want to get hired to do similar work. No matter; the image represents who [...]

Writing Is Like Eating

Posted: February 22nd, 2016

[by Luke Copping] I’m not a fan of Soylent – the light on flavor beige goo that’s all the rage amongst fitness nuts, post humanists, and optimization-obsessed executives. It’s supposedly a nutritionally complete liquid food that can replace all of your meals. It’s easy to digest, cheap, gives you everything you need to get through the [...]

Cut It Short: An Editing Primer

Posted: February 18th, 2016

[by Pascal Depuhl] Shakespeare must have been thinking about video editing when he penned the words “Brevity is the soul of wit“. There’s a reason it’s called the “cutting room floor”. When you’re editing, you’re trimming individual clips, cutting out whole scenes, shortening; and although it seems counterintuitive, the shorter the piece, the longer it’s going [...]

Hunting, Fishing, and Drilling

Posted: February 17th, 2016

These are three things a traveler expects to find in the northern parts of Pennsylvania these days. But I also relate them to the capture and editing of moving pictures. Most of my storytelling experience comes from photojournalism. Of course, I’ve worked with writers while photographing stories, but my best work is shot while alone. [...]

Everyone Needs to Edit

Posted: February 17th, 2016

[by Jenna Close] The first video I ever shot went pretty well, or so I thought, until I got into the editing room. Luckily for me it was a personal project. I had shot what felt like a huge amount of footage, including all the necessary wide, medium and close-up shots.  I had what I thought [...]

Evolving from Photographer to Director

Posted: February 16th, 2016

[by Chris Winton-Stahle] There’s often a very thin grey line these days between the definition of photographer and director. I’ve found that many clients want a one-stop shop. After saying,  “no, I don’t direct television” for several years, I finally started saying, “yes, I can make that happen”. However, this becomes a situation where you’re stepping into [...]

Prospecting Like a Pro

Posted: February 11th, 2016

[by Kat Dalager] Shotgun marketing has become less effective in a population that would prefer to opt in rather than opt out. That means up front research is more important than ever if you want to make the most of your time and money. Where to Begin You could always buy an email or mailing list [...]

Validating a Prospector’s Approach

Posted: February 10th, 2016

[by Barry Schwartz] In my twenties I wanted to be a field biologist. I loved the idea of being outside, engaging with the elements, and how naturalists develop broad conclusions based on specific behaviors and occurrences. I appreciated that research never ends; that there was always more to learn, deeper to look, farther to go. I [...]

The Many Faces of Client Research

Posted: February 9th, 2016

[by Jenna Close] Researching clients is a significant part of how I market my services. I’ve found that there isn’t really a one size fits all solution, so I use many different tactics, largely dependent on what type of prospect I am trying to reach. Agencies: Using a list service, like Yodelist or Agency Access, [...]

Creating Client Connections

Posted: February 8th, 2016

Research is essential to finding new clients who fit with your brand.

Advancing a Small Claims Solution to Infringements

Posted: February 5th, 2016

[by Tom Kennedy] The arrival of the digital age has brought with it a series of opportunities and challenges that are creating a world of paradox for independent creators, including ASMP members. On the one hand, digital technology aids and abets the expression of creative vision in ways unimaginable even just a generation ago. On [...]

Making the Most Out of Your Attorney Search and Meetings

Posted: February 4th, 2016

[by Bruce Bellingham, Peter McCall & Scott Burroughs] Note: If you missed ASMP’s Business as unUsual webinar, You’ve Been Infringed, Now What? featuring Bruce Bellingham, Peter McCall & Scott Burroughs, you can watch the recording at: www.vimeo.com/153457379, Password: ASMPinfringed. Many people you know are eager to recommend a good lawyer, but forming an attorney-client relation [...]

ImageRights for Copyright Enforcement – the Better Alternative to DIY Infringement Management

Posted: February 3rd, 2016

[by Eric Bowers] After a job layoff in 2013, I found myself more dependent than ever on income from my photography. To build up my freelance business, I began researching search engine optimization (SEO). In that process, I discovered that my photography was already scattered about the web, but on business and commercial websites for [...]

Working with the Copyright Defense League

Posted: February 2nd, 2016

[by Tom Salyer] Back in 2013, the Copyright Defense League invited me to submit images as part of their testing and ramping up process. I don’t have a huge image library but I have some 2000 or so stock images out in the world so I thought “What the heck, why not?” I gave CDL [...]

An Interview with Pixsy Client Harold Davis

Posted: February 1st, 2016

Q: Tell us a bit about yourself, and how you began working with Pixsy. I have been a professional photographer for many years, first in New York City, and now in Berkeley, California. My work is widely collected, licensed, and published. I am an Adobe Influencer, a Moab Master, and a Zeiss Ambassador. I am [...]