Archive for November, 2015

I’m great!  I suck!  I’m so excited! I quit!

Posted: November 30th, 2015

[by Todd Joyce] Yes, we creative types are a bit bipolar in the area of confidence, so staying inspired can be constant a struggle.   Here are three simple concepts to keep your inspiration fires burning: Your value is not less because someone fails to see it.  It’s hard to do, but we can’t let our [...]

Staying Inspired

Posted: November 30th, 2015

Even the most passionate, dedicated, innovative photographers can find themselves struggling with creative stagnation or worse, a creative block.  This week and next, our contributors share their experiences, tips and advice on invigorating and igniting your creative spark.  

Helping Photographers Help Each Other

Posted: November 25th, 2015

Since 1944, ASMP’s mission has focused on protecting and promoting the interests of professional photographers through information, education and advocacy.  We invite you to learn more about our upcoming webinar on direct marketing, an exciting update on copyright reform from Tom Kennedy and $160 in free offers for those who join or renew their membership! [...]

I Got My Head in the Clouds (Along With All My Data)

Posted: November 24th, 2015

[by Pascal Depuhl] How much more productive would you be, if you could… …automatically answer every online contact request with a branded, personalized email from your company and get an alert to new inquiries via text, email and SMS from the cloud? …enter each business card you’re handed into your cloud based address book and [...]

Case study: The Nuts, Bolts and Hazards of E-Commerce

Posted: November 23rd, 2015

[by Harry C. Thomas] ASMP member Harry Thomas recently contacted ASMP after discovering how limited the protections offered to photographers accepting credit cards really are. He shares his experiences in this post in the hopes that it may help others avoid getting burned. I accepted an assignment from a Fortune 100 company with whom I [...]

Photographers Helping Photographers

Posted: November 23rd, 2015

On Thursday and Friday, those of us in the United States celebrate our Thanksgiving holiday and our contributors will take a well-deserved long-weekend.  During this short week, we celebrate the spirit of giving that is one of the defining tenets of ASMP.

Why You Should Stop Worrying About How to Market Yourself on Social Media

Posted: November 20th, 2015

[by Anna Dickson] I’ve spent several days trying to figure out how to boil down social media from a buyer’s perspective to 400 words.  In the past I’ve talked on various subjects from the frustration that photographers have with copyright and decreasing fees for image rights to marketing strategies on social and new avenues for [...]

5 Mistakes you can’t afford to make on Instagram

Posted: November 19th, 2015

[by Pascal Depuhl] “Photographers have a huge advantage on Instagram.  You already have the most important thing for great Instagram content: awesome photos!” ~Sue B. Zimmerman Last week I got to interview Sue B Zimmerman (@theinstagramexpert) after listening to her on a webinar put on by productivity guru Steve Dotto (@dottotech). Their discussion made me [...]

Sharing Good Energy: The Art of Helping Others

Posted: November 18th, 2015

[by Chris Winton-Stahle] Social media marketing for artists can be so much more than just promoting yourself; it offers a great opportunity to connect with others by showcasing work that inspires you. Pick several artists that you admire, reach out to them, become friends and, from time to time, share fun projects they’re doing with [...]

As Ye Social, Social Ye Reap

Posted: November 17th, 2015

[by Kat Dalager] Social media is playing an increasingly large role in marketing, especially with the younger generations that are now your client base. The various platforms provide many opportunities to showcase your work. Here’s the interesting part: The idea that every touch point is an opportunity to toot your own horn is still the [...]

Social Media Marketing

Posted: November 17th, 2015

While social media raised many challenges for photographers, it has also opened significant marketing opportunities.  This week, we continue exploring this topic with a mix of regular and guest contributors sharing their insights and experiences on the role social media can play in marketing photography services.

Copyright, ASMP and You

Posted: November 16th, 2015

“When it comes to legislation, the issues are too important and the opposition too powerful for you to win as a divided community…If the industry is not united it will not be well represented or able to participate adequately in the discussions going on in the halls of Congress. These discussions are going to happen [...]

You Don’t Need to Go Far to Find Something New

Posted: November 13th, 2015

[by Rosh Sillars] I enjoy discovering helpful pieces to the social media puzzle. There are many tools online that help us do a better job to communicate with our target audience. Some of the tools are within social media platforms you already know. Below are a few helpful tools that are right under your nose, [...]

Why I Heart Instagram

Posted: November 12th, 2015

[by Richard Kelly] For most of my freelance life – from the mid-1980’s till the early 2k’s I kept a call log next to my office phone. That sentence sounds a bit funny to me today; I don’t even have a phone in my studio anymore, and haven’t since 2002. Anyway, that call log was [...]

An Interview with Greg Ceo

Posted: November 11th, 2015

I first met Greg Ceo when I gave a seminar at the Savannah College of Art and Design, where he serves as a Professor of Photography. I am delighted share his take on social media marketing for photographers today. What’s the single most important thing for photographers to understand about marketing on social media? That [...]

How to Fix the Biggest Mistake You’re Making on Social Media

Posted: November 10th, 2015

[by Pascal Depuhl] I’ve been on social media platforms for a decade now. Building my LinkedIn profile, updating my Facebook pages, creating photos for Instagram and tweeting a couple tweets a week. We all are. Twitter’s stream is even called a firehose, simply because their are so many tweets streaming through that social media channel, [...]

Heather Elder on Social Media for Photographers

Posted: November 9th, 2015

On September 15, ASMP’s Business as unUsual webinar series featured photographer’s rep Heather Elder, creator of NotesFromaRepsJournal.com.  In this 2 minute excerpt, she discusses the role social media can play in marketing your work. The program covered a wide range of topics including working with a rep, marketing and portfolio development, selling your services, working [...]

Social Media Marketing

Posted: November 9th, 2015

While social media raised many challenges for photographers, it has also opened significant marketing opportunities.  This week and next, a mix of regular and guest contributors share their insights and experiences on the role social media can play in marketing photography services.

Coherence and Productivity

Posted: November 6th, 2015

[by Barry Schwartz] I am obsessed with developing new skills, part entrepreneurial requirement and part personal obsession (though I suspect obsession is the driver…). In today’s economy, keeping your skills sharp has become a necessity. People who are not entrepreneurs (otherwise known as “employees”), also have to keep their skill sets up-to-date.  Few people work [...]

In Business, Every Week is Shark Week

Posted: November 5th, 2015

[by Francis Zera] As business owners, we’re just like sharks – we keep swimming, or we die. Just as you think the required skills for your genre have been acquired, honed, and then mastered, along comes some new kid with some new technology that your client base seems to adore. While it’s a fool’s errand [...]

Evolve or Die – Sounds Harsh, but Very True

Posted: November 4th, 2015

[by Kimberly Blom-Roemer] To stay ahead of the pack and keep your revenue growing, you have to ensure you’re providing the services your clients are looking for, and that your business is operating efficiently. Business 101 right? Though I was doing well at ensuring my services are growing to meet my clients needs, I was [...]

Where Everything Starts

Posted: November 3rd, 2015

[by Carolyn Potts] As you may have read in some of my past Strictly Business blog posts, I’m a huge fan of learning how to manage your mind. Gaining the tools to optimize your internal world helps you better manage your external business world. And a better-managed business creates a better bottom line. On top [...]

The Cycle

Posted: November 2nd, 2015

[by John Welsh] Grow or Die. Scary words, right? They speak of challenge and failure. Those words have been floating around this disruptive digital economy for several years. But they are also helping us create great things and the concept should become a permanent part of our thinking rather than something to fear. So is [...]

Gaining New Skills

Posted: November 2nd, 2015

In 1973, George Land published Grow or Die, which quickly became a cornerstone of strategic business thinking. Over 40 years later, the sentiment still holds true.  This week, our contributors share their thoughts and experiences on personal and professional development.