Archive for September, 2015

Use Your Words

Posted: September 30th, 2015

[by Barry Schwartz] In every class and workshop I’ve taught on business practices, contracts are the source of more anxiety than any other topic, except perhaps SEO. And SEO doesn’t count because everyone already understands instinctively that SEO is a mystical, ever-morphing process whose secrets are hidden in a vault in an undisclosed location in [...]

The Devil is in The Details

Posted: September 29th, 2015

[by Gail Mooney] If you’re a professional photographer and aren’t business savvy or have a partner who is, you’ve most likely signed a bad contract. If you have, you are not alone. Even the greatest rock group of all, The Beatles, signed a few bad contracts in their day because they didn’t bother to read [...]

Contractual Thinking

Posted: September 28th, 2015

[by Charles Gupton] Without exception, anytime I’ve had a difficult, unresolvable conflict or misunderstanding arise as part of a project, it was the result of not having a written contract. That’s not to say that misunderstandings don’t arise at times even when I have a solid contract in hand. But, I’ve never had a disagreement [...]

Dealing with Contracts

Posted: September 28th, 2015

Whether presenting your own terms & conditions or interpreting those sent by a client, having a solid grasp on what agreements between photographers and clients should address is critical for success.  What language should you look out for?  What should your terms cover? What if you’re handed a bad contract or wind up with no [...]

This is a Test of the Team RK System and Only a Test.

Posted: September 25th, 2015

[by Richard Kelly] Even at this stage of my career I want to “test” new ideas or try new approaches to old ideas or just flat out want to work on a personal shot for my portfolio. Depending on the scope of the project that I give myself I will assemble the same team that [...]

5 Questions to Answer Before Building Your Team

Posted: September 24th, 2015

[by Pascal Depuhl] There are hundreds of posts written on the importance of creating personal work, testing out new techniques and developing new concepts. Stepping out of your comfort zone is probably the most important part of becoming a better photographer, filmmaker or creative person. This week I know that my fellow ASMP photographers will be writing posts, [...]

Friends in Motion

Posted: September 23rd, 2015

[by Todd Joyce] Tony and Joe are two of my best friends.   They get me and I get them.   We’re also working together in motion to further our abilities and businesses.   We’ve done many paying jobs together and spent hundreds of hours testing and creating pieces to help build our reel. First of all, we [...]

Soul Food: the Art of the Test Shoot

Posted: September 22nd, 2015

[by Chris Winton-Stahle] Truth is, we are artists and artists must create. Not because we’re paid to but because it’s what we love to do. It’s what we have to do to scratch the creative itch that constantly nags at us. Commercial photography often loses its soul. Thus, if commercial assignments are all we do, [...]

Test Shoots & Cross Promotion

Posted: September 22nd, 2015

We hear so much about the importance of using test shoots to grow your pool of trusted team members as well as the value of developing cross-promotional relationships.  But actually building these successful relationships can be challenging – especially with so much at stake.  This week, our contributors share their experiences – and advice – [...]

Join ASMP at PhotoPlus Expo and Save, Save, Save!

Posted: September 21st, 2015

PhotoPlus Expo, the largest commercial photography show in the United States, hits the Javits Center in New York City from October 21st  – 24th and ASMP has 3 great member discount offers along with a slew of networking and educational opps! 3 great ways to save at Photo Plus Expo: ASMP Members save $150 on [...]

An Interview with Doug Menuez

Posted: September 18th, 2015

An Interview with Doug Menuez Shortly after I opened my studio, I was flipping through an awards annual and saw a self-promotional piece Doug Menuez created about his wife’s experiences immigrating to the United States. It was love at first sight. Since then, I have watched his career with increasing admiration and respect. It was [...]

Legacy and Estate Planning for Photographers – An Attorney’s Perspective

Posted: September 17th, 2015

[by Kenneth Falcon] Estate planning is an extremely important consideration for any person, and especially those who own or control intellectual property. For photographers, there are special considerations to be taken into account. You leave behind a unique legacy, which—if properly administered—can be profitable for your heirs, and provide enrichment to future generations of your [...]

Preparing For a Final Edit

Posted: September 16th, 2015

[by Richard Kelly] Like many of my peers, I started snapping pictures with film in a camera. All of us who started this way have stories of falling in love with photography as we watched the image develop in a tray of developer under the glow of a red safe-light. We have a romantic connection [...]

The Value of Future Licensing Revenue

Posted: September 15th, 2015

[by Ellen Boughn] Preparing for the inventible requires a lifelong commitment to record keeping, image file organization and editing. At the time of death or when placing an archive into a trust a value must be assigned. It is relatively easy for a fine art appraiser to determine the value of a collection of prints, [...]

What Happens to My Images?

Posted: September 14th, 2015

[by Peter Krogh] A photo collection can have great ongoing value. As photographers, we understand the historical, emotional and commercial value of images. But the long-term maintenance of a photo collection can also be a real liability. If you want to maximize the value and life of your photography, it’s important to do some realistic [...]

Mitigating Obstacles

Posted: September 11th, 2015

[by Jennifer Stoots, AAA] It took the Estate of Robert Doisneau six years to settle and the Todd Walker Estate ten years. What does this mean exactly? For the photography market, it meant that, after the artists died, their artwork was taken out of circulation until such time that the executor could complete the process [...]

Personal Archives

Posted: September 10th, 2015

[by Thomas Werner] Many of us think of a personal archive as a group of images and/or videos archived with a clear and accessible numbering system that will allow for easy access and identification of the image whether online or in print. If your goal is to build a valuable and enduring archive you need [...]

What’s Your Legacy?

Posted: September 9th, 2015

[by Todd Joyce] Years ago, an ASMP chapter (Dallas, I think) coordinated a show of projected member images with the theme “what five images do you want to be remembered for, when all is said and done?”  The show was hosted in a funeral home with a live piano player.  Yes, a bit dark, but [...]

Tips to Make Life Easier for Your Heirs

Posted: September 8th, 2015

[by Mary Engel] I always say that inheriting an archive is a wonderful legacy, but a huge responsibility. I inherited my mother Ruth Orkin’s archive in 1985, and my father Morris Engel’s archive in 2005. I think it is important for a photographer working on their archive to think ahead about who the person might [...]

Protecting Your Legacy

Posted: September 8th, 2015

The disposition of our archives is a subject that each of us must face at some point.  The challenges encompass technical, financial and emotional hurdles as you navigate preparing your work, finding a home for it, making your wishes known and figuring out how to maximize the future value of your life’s work.  This week [...]

Thinking Farther Ahead

Posted: September 4th, 2015

[by Jenna Close] Typically in years past I have scheduled January as the month to start working on my marketing campaign for that year. There was always something hopeful about beginning the new year by rolling out a fresh set of promos. However, after awhile a pattern began to emerge. I would start out strong [...]

Building Your Roadmap to Success

Posted: September 3rd, 2015

[by Judy Herrmann] Summer is ending and we’re already two-thirds of the way through 2015.  It’s the perfect time to dig in and start thinking about the roadmap you’re following – where you’ve been, where you want to go and whether you’re on track or need to tweak things a little. Those of you who’ve [...]

When It’s Time to Change

Posted: September 2nd, 2015

[by John Welsh] Giving Back to your community, your profession, your colleagues, to whomever – it’s a good thing. It creates community and it’s something we need when facing the challenges within the new marketplace. But what about Taking Back? It may be more important than giving in this state of unsettling business practice. We [...]

How to Fire a Marketing Broadside at Your (Narrow) Target Audience!

Posted: September 1st, 2015

[by Pascal Depuhl] One of the mistakes I’ve made in my career is to rely exclusively on my images to get me booked. That may have worked in the past, but as I get ready to push my business this fall, I know my clients want to see more than just pretty photographs. I’ve quoted [...]