Archive for April, 2015

Preparing for a Face-to-Face

Posted: April 30th, 2015

Social Media is a great tool but nothing beats real-world face time.  This excellent advice on getting ready for those one-on-ones was first published here on April 30, 2012. ~JH [by Jenna Close] I think I’ve mentioned this before, but I’ll say it again for the record: I’m an absolute, bona-fide chicken when it comes [...]

The Worth of Words

Posted: April 29th, 2015

First published on April 29, 2013, Luke Copping’s post on the value of honing your writing skills holds as true today as it did 2 years ago. ~JH [By Luke Copping] Few people are better acquainted with the trite but true idiom that “a picture is worth a thousand words” than photographers are. Our native [...]

Reframing the Discussion

Posted: April 28th, 2015

When this post was first published on April 28, 2011, Tom Kennedy worked with ASMP as a keynote speaker for our SB3 conference and contributor to the ASMP Guide to New Markets in Photography.  Today, he is ASMP’s Executive Director and his insights into the value of relationships and the importance of deep listening ring [...]

Looking Back

Posted: April 28th, 2015

In the 7 years since ASMP launched the Strictly Business blog, we’ve published over 1600 posts. This week, we revisit posts from April 28 – May 1 2009 through 2013.  While deciding which posts to share with you this week, I was struck by the depth and breadth of this collection and how well it [...]

Looking Forward

Posted: April 27th, 2015

ASMP saves you money on 3 great opportunities to gain greater understanding and master important skills so you can move your business forward effectively.  Join us! ASMP Members save over $150 on the LDV Vision Summit LDV Vision Summit May 19 & 20, 2015 SVA Theatre, NYC Discount ends April 30! Get a sneak peek [...]

The Next Step

Posted: April 24th, 2015

[by Chris Winton-Stahle] Personal work is an important part of continuing to grow as an artist and photographer. I have found that creative buyers are interested in hiring me based on the personal work that I create. Though it’s important to have fun with personal work as an artist, this is no game! Personal work [...]

Beyond the Portfolio

Posted: April 23rd, 2015

[by Irene Owsley] I can’t remember the last time I showed my portfolio. There are so many other ways to get eyes on one’s work these days, although I don’t deny the powerful impact of face-to-face meetings with potential clients. The value of pursuing personal projects is undeniable. These bodies of work allow the photographer [...]

25 Marketing Hacks For Creatives

Posted: April 22nd, 2015

[by Pascal Depuhl] Did you remember to list your photography business in the Yellow Pages this year? How about the last time you sent out a 4-color direct mail piece or FedEx’d your portfolio to a client? Probably around the same time you faxed that art director your estimate. Today’s content driven marketing is about [...]

Getting Personal

Posted: April 21st, 2015

[by Gail Mooney] I got into the business of photography as a means to an end. The “end” was to establish a career that would give me access to the life I wanted to live – exploring other lands and cultures. In essence I wanted a career that would allow me to pursue my interests [...]

Think Bigger!

Posted: April 21st, 2015

Our Wednesday Business as unUsual webinar with Doug Menuez on the platform he’s building around his Fearless Genius project was the inspiration behind this week‘s focus on taking personal projects beyond your portfolio.  

Think Bigger!

Posted: April 20th, 2015

When I first heard Doug Menuez speak about his Fearless Genius project and the platform he’s building around it, I was struck by the magnitude of his vision for this body of work and his skill at partnering to build something so much larger than he could build alone. Doug has taken all the traditional [...]

Be Thou My Vision — Finding Ways to Break Out of the Creative Doldrums

Posted: April 17th, 2015

[by Francis Zera] Once you’ve been in this business for a while, it sometimes happens that you find yourself in a creative rut. Fulfilling client requests and preferences keeps those clients happy and coming back for more, but can feel like you’re simply checking items off of a to-do list rather than genuinely creating something. [...]

Is It Me ….. Is It My Camera?

Posted: April 16th, 2015

[by Kevin Lock] The first thing that comes to mind in the journey of finding or rediscovering ones creative vision, is to shoot a project that you are passionate about. But, I have to be honest.  Even though I have done that in the distant past and it has worked for me,  I have not [...]

The Vision Thing

Posted: April 15th, 2015

[by Barry Schwartz] I used to worry quite a bit about finding my “vision.”  I could not figure out where it might be located or how vision was even defined.  I believed the responsible thing to do was get a fix on my vision in advance in order to stick to it.  But how could [...]

Let Your Vision Find You

Posted: April 14th, 2015

[by Colleen Wainwright] Ultimately, all of the interesting career shifts and cool projects I’ve managed to accomplish came at me sideways, while I wasn’t looking. I left ad copywriting to become a screenwriter–until I found out that while I wasn’t much good at writing movies, I had some skill (and a lot more enthusiasm) for [...]

Fail Hard

Posted: April 13th, 2015

[by Luke Copping] Beginning the search for your unique vision can be both a terrifying and exciting time. Exciting because you are at a point of pure potentiality – there are no expectations or pre-existing forms being imposed on your creativity. You have a rare opportunity to be completely disruptive to your own status quo [...]

The Search for Vision

Posted: April 13th, 2015

Developing your unique vision is a critical part of building a successful career as a professional creator, but it isn’t always easy.  This week, our contributors share their thoughts, advice and experiences on finding your vision.  

Time and Diversification

Posted: April 10th, 2015

[by Thomas Werner] There has been a growing trend toward the diversification in terms of the demands on our time and our businesses. This change has been central to the success of many image makers in both still and motion. We have added new commercial revenue streams, are developing audience in social media, moving into [...]

Learning to Pivot

Posted: April 9th, 2015

[by Judy Herrmann] As professional visual story tellers, part of our job is to communicate, interpret and sometimes even define the culture we live in.  I’ve found in my own career that having a strong understanding of the political, economic, social and technological trends affecting the world around us, has helped me anticipate change and [...]


Posted: April 8th, 2015

[by Kevin Lock] Trendy had a negative connotation when I was in Junior High.  At that time my friends and I embraced the punk rock scene.  We wanted to be different from the majority of the students at my school.  We rebelled in the music we listened to, our manner of dress, style of hair  [...]

Are You Ready for the Next Social Media Trend?

Posted: April 7th, 2015

[by Rosh Sillars] Social media is real-time communication and it just got real. Meerkat and Periscope are two hot new social media apps available for iOS devices. The growing trend of video and social sharing in our daily life just took the next step. Both applications deliver streaming real-time video to your Meerkat or Periscope communities. It’s real-life as [...]

SXSW – The Future of Media on Display

Posted: April 6th, 2015

[by Peter Krogh] Our industry is clearly in a state of upheaval, so trend watching is an important part of long-term strategic planing. As the media landscape changes, the business models for hiring photographers also change. New skills, new clients and new services are all part of the mix.  So how do we keep tabs [...]


Posted: April 6th, 2015

Our week on Industry Trends last month proved so popular, I decided to dedicate another week  to helping photographers identify and understand some of the trends affecting our industry and our clients.  This week, our contributors share some of the trends they’re watching, how those trends are affecting the decisions they’re making and where they [...]

What Are You Selling?  Photography?  Guess Again.

Posted: April 3rd, 2015

[by Blake Discher] One of the oldest adages in sales goes like this: Sell the sizzle, not the steak.  Think about it.  If you’re going out for a steak dinner, there are many less expensive alternatives to Ruth’s Chris Steakhouse or The Capital Grill.  But these restaurants are filled every evening they’re open.  Why?  Because [...]

Negotiations and Love Songs — the Art of Bidding Photo Projects

Posted: April 2nd, 2015

[by Francis Zera] Pricing and negotiating seem to be two of the most danced-around topics in all of professional photography. Anecdotally, when negotiating bids with clients, fear-based lack of communication with the client is one of the many drivers of failed proposals. The fear of asking questions, the fear of looking less than competent, or [...]

Best Pricing Strategy for Photographers

Posted: April 1st, 2015

[by Pascal Depuhl] “What’s your day rate?” “How much do you charge per photo?” or my personal favorite “How much does a photo shoot cost?” The last request is usually the only information a potential client is giving me, making it rather difficult to provide an estimate. Ok, so right off the bat, I’m gonna [...]