Archive for February, 2015

Dead End Negotiations or A Two-Way Street?

Posted: February 27th, 2015

[by Kat Dalager] Just last week I sent out project specifications to three photographers. I outlined the project and included a target budget. Of those three photographers, two came back with estimates and the third flat-out declined to participate due to the limited budget. Was I offended that the third photographer didn’t even send me [...]

Saying No to a Better Career

Posted: February 26th, 2015

[by Rosh Sillars] When I began my photography career at the age of eight-teen, my mantra was YES, I can do it. If I don’t know how, I will figure it out. Soon I discovered that saying yes to everything lead me down a career path of average photography and mad clients. This was a time [...]

Finish the Sentence; “Just Say No If…”

Posted: February 25th, 2015

[by Gail Mooney] There have been plenty of times when I’ve been asked to agree to things that were not in my best interests. In particular, I’ve had a lot of lousy, one sided contracts presented to me over the years, and sometimes I had to walk away. One thing I’ve learned about contracts is [...]

A Productive No

Posted: February 24th, 2015

[by Bruce Katz] There are times when saying no is a powerful tool for negotiation. It’s also a great way to get answers quickly. Here are some examples of using “no” productively. One caveat – you have to be sincere about using “no” and be able to walk away from the deal if needed. A [...]

Saying “NO” is never easy…

Posted: February 23rd, 2015

[by Chris Winton-Stahle] You don’t have to take every job! We ALL know this. We’ve all experienced the “low ball” clients, the “triple bids” and “bad contracts”. It’s a reality of our business and it’s up to us to educate ourselves. Only we can know individually what’s good for us and what’s not. But what [...]

Saying No

Posted: February 23rd, 2015

Sometimes what the client wants, what they’re willing to pay and what’s best for you and your business don’t line up.  At what point do you decide to walk away?  How do you say no to a bad fit and still leave the door open for future collaborations? This week, our contributors share their insights [...]

Social Media = Smart Marketing

Posted: February 20th, 2015

[by Chris Winton-Stahle] Social Media is still my best marketing tool. Even with recent changes, I am able to effectively use Facebook, Twitter, LinkedIn and Instagram together to drive traffic to my website and blog and keep people informed to what I’ve been doing. With these tools, you are able to find people who get [...]

Keep Calm and Post On! When Social Media Turns Against You

Posted: February 19th, 2015

[by Ingrid Spangler] If you find a negative review, blog or Facebook posting, don’t panic. After all, you can’t please all of the people all of time, right? Take a moment and ask yourself, “How bad is it?” Is it one comment or tweet by someone who’s not a client, who maybe saw some shots [...]

How Clients Are Using Social Media to Find Photographers

Posted: February 18th, 2015

[by Pascal Depuhl] It wasn’t that long ago, Social Media–at least as we know it today–didn’t exist. LinkedIn, one of the oldest networks, launched in 2003. I think we can safely ignore friendster and MySpace, which launched that same year, but that’s when this whole thing began. Now I’m an early adopter of Social Media, [...]

Social Media For The Impatient

Posted: February 17th, 2015

[by Rosh Sillars] Social media offers business owners many paths to success. Photographers use social media for research, developing relationships, establishing expertise and customer service. Some people don’t have the patience for long-term business development that’s required with most social media strategies. If you can’t wait for them to come to you, go to them. Select ten companies [...]

Social Media Today

Posted: February 17th, 2015

No longer new uncharted territory, Social Media has matured into a sophisticated – and crowded – marketing space.  This week our contributors take a nod from Wednesday’s Business as unUsual webinar and share their insights into What’s Working in Social Media Today.  

Get What’s Working Today!

Posted: February 16th, 2015

From Social Media to Business Plans, Growing Your Audience to Estimating with Confidence, ASMP offers you critical information on what’s working for photographers today.  Join us at these online and in-person events! This week: What’s Working in Social Media Today with Social Media guru, Rosh Sillars Wednesday, February 18, 2015 1:00 – 2:00 pm EDT [...]

“I Am Big. It’s the Pictures That Got Small. “

Posted: February 13th, 2015

[by Thomas Werner] My “Ah-ha” moment came when I realized that though many of our business models are changing, the underlying structure of our industry has not. We have always been in the business of supply and demand, selling imagery to distributors to attract and/or satisfy a specific audience. Whether it is a magazine, advertisement, [...]

Frog In The Water

Posted: February 12th, 2015

[by Barry Schwartz] Over the last couple of years, I had an “aha” moment that was more like an “uh-oh” moment – not even a moment, more like a slow unfolding of embarrassment. I teach a class in business practices for photographers at a local college, focused on developing a holistic view to building a [...]

From WTF!?! to AHA!!

Posted: February 11th, 2015

[by Carolyn Potts] Last week I had an AHA moment that could have easily become an OMG! WTF!! moment. While putting together my slides for my “Rebooting your Business Brain 2.0” seminar for the ASMP Houston chapter, my Keynote presentation (Apple’s version of PowerPoint) endured a terminal crash. Despite 4.5 hrs. with a senior tech [...]

(Stay) Open and say Aha!

Posted: February 10th, 2015

[by Todd Joyce] Aha moments can slap you up side the head when you least expect it. You can’t plan an aha moment, but you can put yourself in the right place or frame of mind to have one. I tend to get them when I’m challenged, either by a situation or by the people [...]

Yes, Virginia, There is Such a Thing as Work/Life Balance

Posted: February 9th, 2015

[by Francis Zera] According to The Organisation for Economic Co-operation and Development (OECD), a 32-country consortium designed to promote economic development and world trade, the topic of work/life balance is an issue of such significance to the global economy that an enormous amount of resources are devoted to studying the topic. This OECD report explains [...]

Aha Moments

Posted: February 9th, 2015

We all have them – those forehead-slapping moments when perception tilts on its axis and an elusive realization suddenly becomes crystal clear.  This week, our contributors share some recent Aha moments that have changed their understanding of life, work and the world we live in.

This Contract Clause Will Get You Paid

Posted: February 6th, 2015

[by Blake Discher] You’re at your wits end because you blew it… big time. You trusted the client to pay you so you didn’t bug them to pay your customary 50-percent payment in advance. It’s been 60 days since you sent the invoice, your bills are piling up, the rent is due, your son needs [...]

The Amazing Kreskin and the Who’s Responsible Policy.

Posted: February 5th, 2015

[by Todd Joyce] In a recent shoot, I was photographing in a laboratory testing facility for a pharmaceutical company and the Art Director couldn’t be there in person. We had a direct link via an on line screen share w microphones, speakers, etc. I was so proud of the set up. It was working great [...]

No-Fly Zones

Posted: February 4th, 2015

[by Colleen Wainwright] I spent the first 10 years of my working life getting the best education in copywriting a person could get paid for, at a representative sample of major consumer ad agencies in 1980′s and 1990′s New York and Chicago. While I’m grateful to have had the opportunity, I am, as some kids [...]

Editing Authority

Posted: February 3rd, 2015

[by Paul Oemig] One policy I regularly include in contract terms is defining who has editing authority. The term reads clearly as: EDITING AUTHORITY – The Photographer reserves the right to edit and will be the final authority on the images that will be offered to the client. It might seem like a minor clause, [...]

Two Small Items That Make a Big Difference

Posted: February 2nd, 2015

[by Jenna Close] As mentioned in previous posts on this topic, my terms and conditions are short and concise. I periodically revisit them to make sure they cover my needs and do my best to present them in clear and understandable language. Over the course of my business life there have been two aspects of [...]

Policies

Posted: February 2nd, 2015

In many ways, the policies we create for our business, define the parameters of our relationships with our clients.  They protect us from misunderstandings and may even helps us clarify for ourselves, the lines we will (or no longer will ) not cross. This week, our contributors share some policies that have helped them keep [...]