Archive for January, 2015

An Interview with Jamey Stillings

Posted: January 30th, 2015

www.jameystillings.com | www.jameystillingsprojects.com I have long been impressed by Jamey Stillings’ remarkable personal projects and the business model he’s developed to support them.  This interview represents a new approach for the ASMP Strictly Business blog.  It’s a bit longer than our usual posts but I believe you’ll agree it’s worth every word. ~Judy Herrmann, Editor. [...]

Blending the Personal with the Professional

Posted: January 29th, 2015

[By Bruce Katz] Shooting personal work is essential to keeping myself fresh and allows me to explore photographic ideas without outside deadlines, compromise or fear. I also find it is an essential tool to incorporate into my commercial business plan. The benefits have been much better than I could have ever expected especially (and surprisingly) from [...]

Get Off My Back

Posted: January 28th, 2015

[by John Welsh] That’s a somewhat comedic line from a film titled Screamers, which was adapted from a Philip K. Dick sci-fi story. A minor character in the film keeps having his personal space, in this case his fears rather than his physical space, messed with by another character who enjoys torturing the poor guy’s war-battered [...]

A Way Back To Why You Fell In Love

Posted: January 27th, 2015

[by Colleen Wainwright] Back in the late 1990′s, I was a full-time, working actor with an active design hobby that fed my jones for display typefaces. To anyone standing on the outside looking in, I had a great life, both professionally and creatively. But I was dying inside. Because somehow, somewhere along the way, I’d [...]

The Value of Personal Work (Part 2)

Posted: January 26th, 2015

[by Chris Winton-Stahle] In November 2014 I wrote a post called “The Value of Personal Work”, which laid out my personal philosophy about creating fun, relevant images that appeal to a target audience and how I plan to grow as a commercial artist by creating the work I want to attract. This article is more [...]

Personal Work

Posted: January 26th, 2015

Our posts on Personal Work this past November proved so popular and it’s such an important part of developing a successful career today, that we’ve decided to dedicate another week to it.  This week, our contributors share more insights into the value of personal projects and the role personal work has played in their own [...]

Lose the Addiction to Vanity Metrics

Posted: January 23rd, 2015

[by Blake Discher] Studies continually show that small business owners largely limit their analysis of online data to so-called “vanity metrics” such as the number of Facebook friends or likes, or the number of Twitter followers they have garnered over time. This could be because analytics provided by Google are deemed by many to be [...]

Analytics – A Bunch of Useless Data!

Posted: January 22nd, 2015

[by Pascal Depuhl] Real time online data (No it’s not the NSA, it’s my Google analytics in real time) It’s December 27th, 2014 and I got to admit that it’s a little freaky that I know there is a guy in Campbell, CA, just down the street from Cupertino, who starts watching my documentary “On [...]

How to Use Google Analytics to Sell More

Posted: January 21st, 2015

[by Liz Lockard] As a photographer, your website probably has one of two main goals for your business: Help you sell more photos or licenses; or Help you book more photography clients. Or maybe both. Wouldn’t it be nice if your website could tell you exactly what was working and what wasn’t to help you [...]

Don’t Let the Average Make You Average

Posted: January 20th, 2015

[by Luke Copping] Analytics are a great tool – they can be illustrative of trends and provide needed data that can help you in your decision making process – but some of us can go a little too far with it, taking their stats and metrics as gospel, but ultimately missing the point of what [...]

Analytics

Posted: January 20th, 2015

Analytics can offer invaluable insights into the effectiveness of the content you’re posting, but focus on the wrong numbers and you can make decisions that move you further from your goals.  This week, our contributors share their experiences and insights into using Analytics to grow your photography business.  

Smarter. Stronger. Together.

Posted: January 19th, 2015

ASMP is bringing you lots of ways, both online and in person, to get stronger and smarter this year.  Don’t miss these exciting opportunities to influence the future of our industry, save money, and change the course of your own future. Join us: Meet Tom Kennedy ASMP’s new Executive Director invites you join him for [...]

Our policy on disseminating these sorts of policies can be found in the corresponding policy documents: How not to write terms, conditions, and policy documents

Posted: January 16th, 2015

[by Francis Zera] Like many photographers, when I started out I did photo shoots on a gentleman’s agreement basis — no contracts, no terms and conditions, no policies, just verbal agreements. Turns out that I was a combination of lucky and cautious, as I never got badly burned by a client, although I did lose [...]

Are Your Policies Focused in the Wrong Direction?

Posted: January 15th, 2015

[by Rosh Sillars] Policies should make it easy to do business with you. I believe most business owners approach polices wrong. They view their policies as a way to protect themselves and punish people looking to do them harm. After years of cancelled appointments, rights grabs and requests for free photography, I don’t blame photographers for [...]

Hard Noses and Evolution – The Life and Times of Your Contracts

Posted: January 14th, 2015

[by Kimberly Blom-Roemer] The most steadfast policy I have for my business is…No Signed Estimate, No Shoot. Period. In the very rare occasion that I’ve made an exception, it didn’t end well, and you should be suspicious of a client who balks about it. Your estimate is there to ensure everyone is on the same [...]

Providing Structure for You and Your Clients

Posted: January 13th, 2015

[by Jim Cavanaugh] Many small businesses consider policies the province of big business. They also often feel that policies restrict the flexibility and innovation necessary in entrepreneurial businesses. Poor policies can have a detrimental effect, but having a reasonable number of clear, well-crafted policies adds structure to your business, helps resolve client disputes and automates [...]

The Magic Word

Posted: January 13th, 2015

My 8-year old would tell you that The Magic Word is “Please,” but after 26 years in business, I’ve learned a different “P” word that can get you event better results: Policies.  Establishing (and communicating) clear policies can help you avoid a world of pain. And, even when it’s just you, there’s something about citing [...]

Start the New Year Right!

Posted: January 12th, 2015

This month, ASMP is offering several fantastic online discussions that will help you get the most out of your business and your membership.  Join us! Building Your Motion Team with Rhea Anna Wednesday, January 14, 2015 10:00 – 11:00 am pacific / 1:00 – 2:00 pm eastern We all know motion is a collaborative sport [...]

Constructive Reflection and the Year Ahead

Posted: January 9th, 2015

[by Francis Zera] The end of a year is a great time for reflection, and at times, for kicking oneself in the pants for past indiscretions. It’s also a great time for optimism for the coming clean slate of a year – a blank calendar for the year ahead feels, to me, anyway, like an [...]

Staying Out of Coast Mode

Posted: January 8th, 2015

[by Jim Cavanaugh] I put an aggressive marketing program into action at the beginning of 2011. Like many other photographers, I suffered through a dramatic decrease in business from the economic downturn that began in 2008. I developed a new portfolio, a new web site, increased social media presence, a new e-mail campaign and most [...]

Channel Your Inner Madonna!

Posted: January 7th, 2015

[by Kimberly Blom-Roemer] We’ve all seen it, the metamorphosis that entertainers have to periodically go through to remain relevant in the industry. Like her or hate her… a great example of this is Madonna. Over the last thirty years, she has reinvented herself more ways than I can count. The same thing needs to happen [...]

Taking Stock

Posted: January 6th, 2015

[By Michael Clark] At the end of each year, usually between Christmas and New Year’s, I take stock of the past year and plan for the next. In 2014, one of the biggest revelations for me was that work shot for my portfolio, i.e. work that I have gone out and created myself, ends up [...]

The Future of ASMP

Posted: January 5th, 2015

[by Tom Kennedy] Our role as visual storytellers is critical today, regardless of the genre of photography we are pursuing as members of ASMP. We stand for creating visual images in all forms. Images that work effectively to carry forward messages about the world and enable our clients to make important connections. Our work informs, [...]