Archive for December, 2014

…And a Happy New Year!

Posted: December 24th, 2014

As the year draws to a close, we’d like thank our many regular and guest contributors who have given so generously of their time and knowledge to help us dish up a new post 5 days per week for nearly 6 years! To you, our readers, thank you for making this one of the most [...]

The Good, the Bad and the Cardinal Sin of Photographers

Posted: December 23rd, 2014

[by Todd Joyce] Each year, about this time, I analyze my successes and failures. It’s important to see both, so that you can build on what’s good and change what’s not. These are a few of my observations. Looking back, 2014 was a very good year for me. I can certainly attribute some of the [...]

Why a Strong Brand Online is Worth More Than Your Skill Set

Posted: December 22nd, 2014

[by Pascal Depuhl] Your clients are looking for a strong brand “We hired you, because your online persona matches our brand.” That’s the reason my brand new client gives me when I meet them at a coffee shop in downtown Miami to finalize our upcoming shoot. It’s not the first time I’m hearing this either. Several clients recently have commented [...]

Looking Forward…Looking Back

Posted: December 22nd, 2014

As the year draws to a close, many of us take some time to assess how we got to where we are and how to get where we want to go.  This week, our contributors share their thoughts on this past year and the one to come. ~Judy Herrmann, Editor

Developing “The Creative Habit” as a Path to Mastery

Posted: December 19th, 2014

[by Tom Kennedy] Recently, I have been re-reading one of my favorite books on creativity, The Creative Habit: Learn It and Use It for Life, by the amazingly talented dancer and choreographer Twyla Tharp. I originally purchased the book shortly after it was published in 2003 when I was looking to strengthen my own creativity [...]

Inspiration for Any Season

Posted: December 18th, 2014

[by Jenna Close] I’m a big collector of photography books and films that focus on the topics of industry & environment, travel, and climate change. They are a great source of inspiration for me, especially at the end of every year as I begin my habitual project planning and day-dreaming. Here are a few top [...]

Go play. Go to a play.

Posted: December 17th, 2014

[by Carolyn Potts] The holiday season can be a great time to catch up on inspirational reading. I’ve a list of perennial favorites I recommend to my clients when they’re looking for books that provide a big return on their time investment. High on that list is Julia Cameron’s best-selling book on creativity, The Artist’s [...]

May Your New Year Have A Freak-y New Perspective

Posted: December 16th, 2014

[by Charles Gupton] Are you able to say the words “I don’t know” when you really don’t know the answer to something you think you should? Until you’re able to admit what you don’t know, it’s virtually impossible to be open to learning what you need to know. In the early chapters of their newest book, [...]

A Delicate Balance: The Mashup of the Art and Business of Photography

Posted: December 15th, 2014

[by Richard Kelly] I discovered photography, when I was around ten years old. I was in the process of reading my way around the Ellwood City Public Library when I stumbled upon the Time-Life series, you know that collection of books – silver and black. From that day forward, books have guided me and my [...]

Holiday Reading

Posted: December 15th, 2014

The holiday slow down is the perfect time to snuggle up with a good book…or tablet.  This week, our contributors share some of the books, blogs, articles, publications and other resources they recommend for still and motion photographers looking to get inspired or grow their business skills.  

Casual, Fast and Frequent

Posted: December 12th, 2014

[by Jenna Close] Up until this year, much of the video I produced was intended to tell the story of whatever company had hired me. My clients consistently wanted 2-4 minute highly polished pieces that could withstand some passage of time and spoke broadly of the values and services that made the company unique. Then, [...]

Iconic Doorstops, the Hook and the Metric Crap Ton.

Posted: December 11th, 2014

[by Todd Joyce] Click on a link to watch a video and a commercial pops up.   You can skip the ad in 4, 3, 2, 1, “skip ad.”   If it caught your interest, you may have stayed.  If it was a sell, then you skipped it.  In embedded ads, the hook has to happen within [...]

Opening a New Door

Posted: December 10th, 2014

[by Sean Kernan] At first, photography was not a career for me. It was a way out of a job that had stopped being creative (in theater, of all places), and a way into a universe that was larger than anything I’d ever suspected was there. Up to that point I’d spent my life first [...]

That Video Thing Is Never Gonna Take Off…

Posted: December 9th, 2014

[by Pascal Depuhl] Video is to stills, what digital was to film. When digital was just getting started, I heard many photographers say: “I don’t need to learn another technology and besides, that digital thing is never gonna take off.” A few years later, I found myself saying the same thing about video in 2009. [...]

What’s Next in Video?

Posted: December 8th, 2014

[by Gail Mooney] The digital revolution continues to change our media landscape. We have moved way beyond just getting a video to play online. As a culture we want to receive and share content on demand, wherever we are. Mobile devices are rapidly becoming our primary tools for communicating. What does this mean for still [...]

Video 2.0

Posted: December 8th, 2014

From new and cheaper technologies to vastly changed client needs, a lot has changed since the first still-video hybrid cameras were released.  This week, our contributors focus on what’s happening in the world of motion and how they’re responding to new opportunities and demands.  

Design Your Career

Posted: December 5th, 2014

As you think about diversifying your income streams, take advantage of these great opportunities ASMP has lined up to help you do just that: Join us online this Wednesday: Designing Your Photography Career Wednesday, December 10, 2014 1:00 – 2:00 pm EST / 10:00 – 11:00 am PST Photographers today have to be as innovative [...]

What Your Parents Never Told You About Diversified Income

Posted: December 4th, 2014

[by Lesa Snider] When I was a teen, my father was laid off from the job he’d had for over 25 years. Though my mom worked full-time, our family was financially devastated. To this day I recall intense feelings of confusion, betrayal and fear. I vowed that I’d never be dependent upon a single entity [...]

Is Diversification Right for You?

Posted: December 3rd, 2014

[by Bruce Katz] When I first started out over 30 years ago the common refrain I heard when I sought advice for establishing my photo career was to specialize. I took that advice to heart. Is this still good advice in 2014? Well maybe not nearly as good as it was years ago. The real [...]

Create a Theme for Your Career

Posted: December 2nd, 2014

[by Rosh Sillars] Most photographers depend on multiple sources of income to succeed. Unfortunately, some look to sources unrelated to photography rather than apply additional skills to their craft. Veering off course can be as easy as a simple opportunity, familiarity or desperation. When looking for new sources of income, it’s best to keep with a theme [...]

A Diversified Strategy

Posted: December 1st, 2014

[by Michael Clark] To put it bluntly, a diversified income has allowed me to have a career in photography – without the diversification built into my business from early on, I would not be in business today. I can’t say I planned for a diversified income stream, it just happened that way; I was working [...]

Diversifying Your Income

Posted: December 1st, 2014

For many years, I’ve been encouraging photographers to build diversified income streams.  Today, this strategy matters more than ever.  This week, our contributors share their experiences with building – and maintaining – a diversified photography business.