Archive for August, 2014

The Dirty, Little Secret of Building a Network

Posted: August 29th, 2014

[by Pascal Depuhl] A few weeks ago, we talked about finding an audience.  The real challenge is to take those casual relationships and build them into a network that is strong, solid, sound and sympathetic. How do you get from a lukewarm like to a raving endorsement? Wanna know the secret of building such a [...]

Making Connections

Posted: August 28th, 2014

[by Gail Mooney] The best way to build a professional network is to approach it organically. Most of us have a variety of networks in our life, made up of family, friends, neighbors, co-workers or people we are connected with by common interest. But for some reason, many of us draw a line between our [...]

Start the Conversation – Connecting with Colleagues

Posted: August 27th, 2014

[by Lynn Kyle] My grandfather was a farmer. On days when he was not in the field, he would drive into town to go to the local coffee shop. Parking himself on the bar stool next to the other farmers, he’d talk over current agricultural issues and the business of farming. From the newest fertilizer [...]

The New Networking

Posted: August 26th, 2014

[by Paul Oemig] Cocktail parties. Crowded conferences. Brief business card exchanges — the tenets of traditional networking. While all those things certainly have their place, they are seldom a good method by which to build a solid network. Unfortunately, in such environments there is rarely time to form relationships in earnest and of those in attendance, mentalities akin [...]

Building Your Network

Posted: August 26th, 2014

In today’s hyper-connected digital world, it’s easy to assume that social networking platforms are all you need.  But if you’re looking for connections that go deeper than the occasional “like,” social media alone isn’t enough.  This week, our contributors focus on how to build a network of relationships that will truly support your business and [...]

Gearing up for Fall

Posted: August 25th, 2014

Fall is fast approaching and ASMP is here to help you gear up with fantastic online educational events and discounts on in-person programming.  Take advantage of these great opportunities to gain new sills and grow your business! FREE introductory class: Is UAV Photography Right for You? Monday, September 15, 2014 1:00 – 2:00 pm EDT [...]

A Quick Shot of Inspiration

Posted: August 22nd, 2014

[by Jenna Close] Success is not final, failure is not fatal: it is the courage to continue that counts. ~Winston Churchill There are good days, bad months, great years and unforeseen setbacks. Occasionally, you may ask yourself why you got into this profession in the first place. Now and then this is a good question [...]

Don’t just do something—sit there!

Posted: August 21st, 2014

[by Colleen Wainwright] Searching for the thing that has significantly changed my work life, I was surprised to find that it was not a tip or a tool or a tip on finding a tool, but a slow-acting, time-consuming, complete game-changer: sitting meditation. I started out using a guided meditation; then, two years ago, I got instruction in a meditation practice developed [...]

Quick Tip: Automate

Posted: August 20th, 2014

[by Pascal Depuhl] I use technology wherever possible to help me be more efficient, accurate and responsive. Case in point – the contact form on my website. Looks like a couple of simple data fields, but under the hood it’s linked directly into my CRM (Customer Relationship Management) system. As soon as the submit button [...]

The Opposite of Certainty

Posted: August 19th, 2014

[by Tom Kennedy] “Let go of certainty. The opposite isn’t uncertainty. It’s openness, curiosity and a willingness to embrace paradox, rather than choose up sides. The ultimate challenge is to accept ourselves exactly as we are, but never stop trying to learn and grow.” ― Tony Schwartz, Author This quote is at the heart of [...]

You Don’t Hire the Work

Posted: August 18th, 2014

[by Paul Oemig] There’s a maxim that goes as follows: “You don’t hire the work, you hire the person.” People may initially discover us because they saw striking work, whether in our portfolios or elsewhere, but it’s important to remember when it comes to hiring on a new project, past work is just that: past. You can’t hire [...]

Quick Tips

Posted: August 18th, 2014

I love the long form writing we usually feature in this blog but there’s also great power in a single idea quickly expressed.  This week, our contributors share quick tips on topics of their choosing. ~ Judy Herrmann, Editor

Do Research, Sell Value, and Don’t Quote Hastily

Posted: August 15th, 2014

[by Blake Discher] A Wall Street Journal article explained how travel website Orbitz reviewed purchasing data it had collected and discovered that Mac owners spend, on average, $20 to $30 more per night on hotels rooms than PC users.  Also, users making use of the Orbitz site on a Mac are 40% more likely to [...]

The Ears-to-Mouth Ratio for Pricing

Posted: August 14th, 2014

[by Richard Kelly] During ASMP’s Strictly Business 3 conference, my colleague Blake Discher reminded everyone that they have 2 ears and 1 mouth that should be used in the same proportion.  I know he wasn’t the first to say it, but it is great advice. Critical listening is key to building a successful and meaningful [...]

I’ll Show You Mine If You Show Me Yours

Posted: August 13th, 2014

[by Kat Dalager] Note: There are always exceptions, so all statements below are “generally speaking.” If you’re ready to reconsider the “Show Me Yours” method of pricing, here are a few first steps: Determine What the Market Will Bear by Understanding Your Market The larger the client, the more they’re used to paying. Small, local [...]

How Much Are Your Eggs?

Posted: August 12th, 2014

[by Todd Joyce] Eggs are cheaper in the country (location) and by the dozen (quantity), yet two eggs over easy with a side of bacon costs more due to the work, service and extras included.  The two egg omelet with a flaming sauce, prepared by the Waldorf Astoria chef are priced for the ambiance, uniqueness, [...]

Establishing the Fee

Posted: August 11th, 2014

[by Michael Clark] Before 2008, pricing your work was rooted in standard licensing models where prices were generally agreed upon industry wide to some degree. These days, though, estimates for any given assignment can vary widely. For a variety of reasons, including the recession and the number of people entering the profession who don’t know [...]

Pricing A Job

Posted: August 11th, 2014

I spend a lot of time talking with photographers at all levels – students and recent grads, veterans with 30 or more years behind them and everyone in between.  It seems that every one of them is struggling on some level with figuring out how to price their work.  This week, our contributors shed some [...]

It’s Not a Blast

Posted: August 8th, 2014

[by Kat Dalager] Shotgun approaches to finding potential clients are less effective and more costly than targeting promotions to specific audiences. Step 1: Tune In Identify clients who would be appropriate for the work you do, whether it’s matching style, subject matter, and/or genre. Research what advertisers are doing through the key marketing vehicles they [...]

Finding Your Tribe

Posted: August 7th, 2014

[by Michael Clark] It isn’t enough anymore to simply seek out clients to license images for editorial and commercial usages. As pro photographers, diversification allows us to maximize our income and build our brand in ways that we never could have just ten years ago. Building an audience of people who are interested and inspired [...]

Your Audience’s Audience

Posted: August 6th, 2014

[by Luke Copping] The quality of your audience is all to often underestimated when compared to the size of your audience. False metrics in social media and marketing tracking have shifted focus away from results and onto mass. On the next project that you need to build a unique audience for try to steer your [...]

Find Your Audience: It’s Easy and Really Complicated

Posted: August 5th, 2014

[by Pascal Depuhl] “It used to be harder to find your audience” says Rosh Sillars (@RoshSillars) “and used to take longer to build relationships.” Direct mail, workbook ads, a photo rep and appointments to show your portfolio would get you work. “Today the internet makes getting your work out there very easy, but it’s easy [...]

Finding My People

Posted: August 4th, 2014

[by Chris Winton-Stahle] My best piece of advice to any artist trying to build their following is to first find people who really get you. Start with your existing support system.  I always look for people I connect with over shared interests and values. I make a good effort to stay close to those who [...]

Finding Your Audience

Posted: August 4th, 2014

There are so many reasons we need to find our own audience – from getting our work in front of potential clients to raising support for a project or even helping our clients attract more eyeballs.  This week, our contributors share their insights on the all-important process of identifying and engaging the right people.

Revisiting ‘Vision is Key to Your Success’

Posted: August 1st, 2014

[by Richard Kelly] “As we move into the challenges of our Internet dominant economy, your unique vision is critical to building a sustainable career in this profession. It is the one completely unique offering you bring to the table. Vision is key to your success.” ~ Susan Carr in her Strictly Business blogpost dated November [...]