Archive for April, 2014

HDR Sees the Light

Posted: April 30th, 2014

[by Barry Schwartz] HDR (High Dynamic Range) is an automated process that layers different exposures of the same scene into a single image containing more information than sensors might be able to capture in a single exposure.  Layer-blending goes back to the earliest versions of Photoshop, so really except for the name, HDR is nothing [...]

Lighting is Simple – but not Easy

Posted: April 29th, 2014

[by Pascal Depuhl] Oh man! We’ve gotten so spoiled! I mean honestly – how many of us even own a light meter, much less use one? (I won’t even ask you about color meters). And why should you use these tools? Today’s digital cameras display a histogram and an image as soon as you’ve pushed [...]

Learning to Light is like Learning to Ride a Bike

Posted: April 28th, 2014

[by Richard Kelly] Photography without light is well, darkness. Our love affair with light starts by photographing what nature offers us. For some photographers, that’s enough; they follow the light and create beautiful imagery. For others, like me, the curious pull of controlling light in a darkened room is their passion. I remember the awe [...]

Illuminations

Posted: April 28th, 2014

Whether still or motion, light plays a vital role in shaping how audiences engage with photography.  This week, our contributors offer insights on working with light.

Own the stack

Posted: April 25th, 2014

[by Peter Krogh] Photographers have been able to thrive for nearly 100 years by providing photographic images to the marketplace. At the beginning, the creation of photographic image was so difficult, it required a dedicated specialist. Over that time, production has become easier, and more widespread. Today, photography is a language that is understood, and [...]

Teaching an Old Dog New Tricks – or a New Dog Old Tricks

Posted: April 24th, 2014

[by Kat Dalager] No one is ever too old to learn new tricks. Staying current with marketing trends is as important as staying current with technology trends. At the same time, understanding established marketing principles is a great base to build upon. Old Dogs know the importance of cross-channel promotion and the need to create [...]

New Territories

Posted: April 23rd, 2014

[by John Welsh] How are we supposed know what direction to launch ourselves when we are facing an industry that evolves each time we blink? The idea of Making Great Images will always apply. That’s what makes us professional, it’s a given and one of the reasons you are reading this post. So, maybe during [...]

Thinking Towards The Future

Posted: April 22nd, 2014

[by Jenna Close] Until fairly recently, the bulk of my business came by way of clients from the solar industry. Then, two things happened that forced me to change my way of thinking. First, the solar market bubble completely burst. Many of my clients went bankrupt or were swallowed up by larger corporations, and the [...]

Expand Your Horizons

Posted: April 22nd, 2014

Many photographers today are actively looking for ways to pursue new markets and reach new audiences.  This week, our contributors share their thoughts on expanding photography businesses through new offerings, new technologies and new ways of defining who you are and what you do.

Expand Your Markets, Know Your Rights

Posted: April 21st, 2014

Join us this Wednesday and the following Tuesday for two exciting webinars, then take advantage of ASMP’s great discounts on upcoming educational programs.  Full details below! ~ Judy Herrmann, Editor Marketing the One True You Wednesday, April 23, 2014 1:00 – 2:00 pm eastern / 10:00 – 11:00 pacific Plus additional Q&A on ASMP’s Facebook page In [...]

A Well-Managed Team is Better than the Sum of its Parts

Posted: April 18th, 2014

[by Gail Mooney] Most still photographers are independent entrepreneurs. Some of us may employ a “studio manager” or a small staff, but many of us run the day-to-day operations by ourselves.  However, when working on large projects or assignments, we frequently need to build a team to help us carry these projects out.  This is [...]

Developing Talent

Posted: April 17th, 2014

[by Tom Kennedy] Among other things, team management is about alignment, coordination, and developing the strengths of those around you by understanding individual aspirations. A wise manager ignites personal passions and makes developing team chemistry a high priority.  This starts with having a vision for each person’s role on the team, and making that vision [...]

Managing a Creative Team

Posted: April 16th, 2014

[by Thomas Werner] Building a strong, unified, and reliable team is essential to a photographer’s success. Professional images depend upon a team of experts, each applying their specific skills toward one goal. At its core this team may include; photographer’s assistants, hair and make-up stylists, and a wardrobe stylist. For larger scale shoots you may [...]

Not Unlike Parenting

Posted: April 15th, 2014

[by Kat Dalager] Managing a team is about practicing a philosophy as much as it is about performing a function. As a manager, ask yourself if you are setting people up to succeed rather than setting them up to fail. The most effective managers provide their teams with the environment, the guidance and the opportunities [...]

Expectations

Posted: April 14th, 2014

[by Rosh Sillars] When working with a team, employees or coworkers it is common to feel that people are not meeting your expectations.  Sometimes you don’t live up to their expectations, either.  I’ve found that the common thread in most cases is that no one explained the expectations in the first place. Prepare you team [...]

Managing Your Team

Posted: April 14th, 2014

For many of us, professional photography has become a team sport.  Whether you’re collaborating with other independent business owners or have taken the step of hiring employees, your skills as a manager can make or break your photography business.  This week, our contributors share their insights on how to successfully manage your creative team.

Sometimes Less is Actually More

Posted: April 11th, 2014

[by Jenna Close] My name is Jenna, and I am a workaholic. If left to my own devices, I will consistently slave away until the end of time, and I will do it happily…almost. For years, having an extreme work ethic was very beneficial to my business. Then 2013 came around, and I literally woke [...]

Balancing Demands through Blending

Posted: April 10th, 2014

[by Charles Gupton] When I hear people talk about getting a life, my internal response is almost always, “You’ve got a life. It’s the one you’ve chosen. If you want a different life, make the choices that’ll lead you there!” I want to be clear that although I think this response, I never say it [...]

Through-Line

Posted: April 9th, 2014

[by Barry Schwartz] Salsa, country music, rap, and rock often contain an instrument that holds a steady, unwavering beat: a kind of metronome, a through-line. In salsa, it might be the high, percussive strike made by wooden claves or a cowbell at the same point in every bar, cutting through the other instruments. In rock, [...]

Just Say No to The Cubicle

Posted: April 8th, 2014

[by John Welsh] I’ve never been told to Get a Life. But it’s good advice and surely applies to image makers in a radically changed and visually demanding world. What would have been ridiculous a decade ago, for instance the almost immediate deadline for image delivery, is common. Then, add the complexity of multiple, simultaneous [...]

The Importance of Balance

Posted: April 7th, 2014

[by Chris Winton-Stahle] As photographers and artists, we LOVE our work. Because our passion drives us, it is common to have areas of life that become unbalanced. Though you might feel overwhelmed, there are things you can do. Here are my best tips for maintaining balance. Keep in mind that it’s always a work in progress! 1. Compartmentalize [...]

Getting A Life

Posted: April 7th, 2014

With all the zillions of things that we have to do just to earn a living as professional still or motion photographers, balancing everything else in life can be pretty challenging.  This week, our contributors share their thoughts on getting a life – or just having one.

A Smarter You

Posted: April 4th, 2014

Smart phones are great but it’s just as important to invest in your own technical, creative and business smarts.  We invite you to take advantage of these great opportunities to up your savvy for free or with heavy discounts for ASMP members. ~ Judy Herrmann, Editor Online: Marketing the One True You Wednesday, April 23, [...]

Everything at my Fingertips

Posted: April 3rd, 2014

[by Luke Copping] I’m slowly starting to merge with my iPad in a weird sort of involuntary Tetsuo: the Iron Man homage – we are become one.  Sometimes, it’s hard to tell where the technology ends and I start. This is mainly because of Evernote. Rather than focus on the fun visual tools that mobile [...]

Smart Phone Apps Can Support your Success

Posted: April 2nd, 2014

[by Carolyn Potts] The business side of a successful photography career has both an inner and an outer game. In my consulting practice, I most often work with clients on their outer game business skills (marketing, sales, etc.). But I sometimes find that a client’s inner game isn’t getting the attention it deserves. I’ve noticed [...]

Three Things That Have Made Me (almost) as Smart as My Phone

Posted: April 1st, 2014

[by Colleen Wainwright] Think outside the box when grouping Renaming folders–sometimes creatively–and eliminating capitalization when I do–keeps crowded screens slightly airier, while still keeping apps within easy access. It took me a bit of fiddling to figure out how to corral a mess of so-called productivity apps in a way that wasn’t forced or arbitrary. [...]