Archive for November, 2013

Thank You!

Posted: November 28th, 2013

Among the many traditions surrounding Thanksgiving, my favorite taking the time to focus on all the things we’re thankful for.  My heartfelt thanks go to you: Our readers, for making this work meaningful; Our contributors, for sharing your hard-won knowledge and experience; Our members, for recognizing the critical importance of being part of something larger than [...]

Stalking or Tracking… Which Is It?

Posted: November 27th, 2013

[by Kimberly Blom-Roemer] It may sound a little creepy, but, you can actually SEE who opens your email marketing, when they did it, if they clicked through on a link in the email, and if they did, whether they forwarded it or shared it on social media. How cool is that? All this is available [...]

How to Raise Your E-mail Open Rate Instantly

Posted: November 26th, 2013

[by Michael Katz] Suppose I told you that I could show you how to increase your E-mail open rate by 25%, immediately and without costing you a dime?  Hang on, that’s what I’m about to do. First, some data for the mathematically inclined… For the five editions leading up to June 12, the average open [...]

What is the most important metric?

Posted: November 25th, 2013

[by Rosh Sillars] The most important metric is the one that feeds you and your family.  In the digital age it’s called a conversion. A conversion is a visitor to your website or landing page doing what you want them to do. This could be signing up for your newsletter, or downloading an ebook or [...]

Mindful Thoughts to Effective Efficiency

Posted: November 22nd, 2013

[by Charles Gupton] One of the most challenging goals that creative professionals face on a daily basis is staying on task so that important work gets done in a timely manner. It’s certainly a trial for me, particularly on days when I’m in the office working. I feel as if I’ve read about – and [...]

Gadgets and Clouds

Posted: November 21st, 2013

Editor’s note: When I first met John Welsh, he had recently transitioned – not by choice – from staffer to independent photographer.  Unlike many undergoing that same disruptive change, John was forward-thinking and full of ideas, many of which he’s successfully pursued. It is my great pleasure to introduce John as a new regular contributor [...]

Big Ears

Posted: November 20th, 2013

[by Bruce Katz] Over the past few years I tried hard to pay more attention to how I communicate and relate to my clients.  I’ve learned that producing excellent work on set isn’t always enough and that establishing real trust with your clients can make the difference between a longterm repeat client and a one-off [...]

A Matter of Time

Posted: November 19th, 2013

[by Kimberly Blom-Roemer] Your time is precious. Having your own business is the best and worst of all worlds. If left to its own devices, the business can take over your life. Here’s a few techniques to tame potentially ferocious time monster and have it purring like a kitten. 1.) Set a Regular Work Schedule [...]

Do you still use post-it notes?

Posted: November 18th, 2013

Editor’s note: While reviewing submissions for ASMP’s Best of 2013, I was struck not only by the quality of Pascal Depuhl’s work but the fact that he produced a feature length documentary, just six months after launching his motion career.  It seems there is nothing Pascal does halfway.  I am delighted he’s agreed to become [...]

Working Efficiently

Posted: November 18th, 2013

With everything that photographers have to do to promote and run their businesses – let alone provide clients with top-notch service – we can’t afford to waste time.  This week, our contributors focus on helping us get more done in less time.

Most Ideas Are Wrong

Posted: November 15th, 2013

[by Barry Schwartz] Creative results, like scientific results, mostly arrive out of failure.  “If at first you don’t succeed…”.   It’s not just some platitude; it’s how things really get done. You start out with a flicker and try to get it up to the level of a flame.  Anyone who has produced work from an [...]

My Phone and I

Posted: November 14th, 2013

[by Thomas Werner] Yesterday I was looking at my Blackberry, that perfectly well working former symbol of progress and innovation, and discussing whether it was time to purchase a new phone.  The conversation drifted into the effects of technological change in our lives, when the question arose as to whether I thought anyone missed having [...]

Leave the Metrics at Home

Posted: November 13th, 2013

[by Luke Copping] I’m on vacation right now, and one of the promises I made myself was that I wasn’t going to give one single moment of time over to checking my social media or blog metrics while I was traveling and visiting family. SEO and Social media continue to become bigger and bigger buzzwords [...]

Staying Focused to Build Business Opportunities

Posted: November 12th, 2013

[by Tom Kennedy] Telling photographers to focus as a way of improving their business may seem like an absurd suggestion. However, after a conversation a former colleague, I realize there is truth to the idea. We are living in a time when providing unique photographs in a specific genre may not be enough to guarantee [...]

It’s Not Strictly Business

Posted: November 11th, 2013

Editor’s note: I first met Paul Oemig at WPPI On the Road in Chicago. Our conversation on the changing role of professional photographers inspired the subsequent Bulletin article, It’s Like This Now, and our inaugural evolution/revolution webinar.  I am delighted to introduce him as a new contributor to the ASMP Strictly Business Blog. ~JH [by [...]

Big Ideas

Posted: November 11th, 2013

This week we’ve asked our contributors to share what’s on their minds – the big ideas they think photographers should be thinking about…

Finding New Comfort Zones

Posted: November 8th, 2013

[by Chris Odom] A few years ago, I began to receive more and more requests for motion and behind-the-scenes video (BTS) while on assignments. In the beginning, it was easy: hit record, point the camera, capture a few moments, and send the video files off to the client with my final selects. Simple. However, once [...]

Photographer, Producer, Director, Publisher

Posted: November 7th, 2013

[by Peter Krogh] For the first 20 years of my career, I made photographs for clients, delivered those photographs, and sent an invoice. In some rare cases, I would add something beyond photography to the mix, but most of the work was straight photography. During that time I have developed a lot of skill-sets. At [...]

Diversifying your Business

Posted: November 6th, 2013

[by Chris Winton-Stahle] Who am I? It’s question all photographers ask themselves at some point. Photographer, director, digital retoucher, commercial artist – these days we are all of the above. Yet often we are asked to fit a description of what we do into one title, and in today’s market that can be very limiting… [...]

Where do you want to go?

Posted: November 5th, 2013

[by John Welsh] It’s been several years since I was tossed out the door, just like a stack of week-old newspapers, by the ones who ran the world of print journalism. I felt the kick in the shins financially when the presses ceased to run and freelance budgets were cut in half, but I also [...]

The Changing Role of the Professional

Posted: November 5th, 2013

Here at ASMP, we’ve been thinking a lot about how the role of the professional photographer is changing.  Last month, our inaugural evolution/revolution webinar addressed the topic. On Monday, voting will conclude in a constitutional referendum that seeks to change our membership categories to reflect these changes.  It seems only fitting that our posts this [...]

Get Noticed!

Posted: November 4th, 2013

ASMP’s Business as unUsual webinar will show you how: Join us for a conversation with Amy Flurry, author of Recipe for Press November 6 – That’s this Wednesday! 1:00 – 2:00 pm eastern / 10:00 – 11:00 pacific Plus additional Q&A on ASMP’s Facebook page Amy Flurry, author of Recipe for Press and contributor to Condé [...]

A Great ROI at Photo Plus Expo.

Posted: November 1st, 2013

[by Richard Kelly] What makes Photo Plus Expo the world class, must-attend, photo industry meet up is that everyone is there. For a professional photographer there is a no other place or time where a convergence of knowledge, equipment and networking all come together. I have been attending PPE since the mid 80’s. My very [...]