Archive for September, 2013

Expand Your Business, Expand Your Mind

Posted: September 30th, 2013

This October, ASMP brings you countless ways to gain important industry knowledge and save! October 2 – That’s this Wednesday! 1:00 – 2:00 pm eastern / 10:00 – 11:00 pacific Plus additional Q&A on ASMP’s Facebook page Register Today for this Online Event Widely recognized as the top Facebook marketing expert in the world, Mari [...]

Want to Gain More Followers? Leverage The Golden Rule of Social Media!

Posted: September 27th, 2013

[by Shauna Haider] The face of social media has shifted dramatically over the last few years. In the early days, we mostly used both Facebook and Twitter to stay in contact with friends. But now, they’re indispensable for connecting with industry insiders and drawing in potential clients. Engaging on social media is an absolute necessity [...]

Social Media Strategies for the Shy Photographer

Posted: September 26th, 2013

[by Carolyn Potts] Many photographers don’t feel comfortable promoting themselves or posting their imagery (e.g., copyright violation concerns) on social media. And some just don’t  have the time and/or resources to “post info that’s useful to others” which is the other good strategy of social media marketing. You have to have a certain kind of [...]

Why Facebook Doesn’t Care

Posted: September 25th, 2013

[by Thomas Werner] It is difficult to write about social media without addressing the recent changes in Facebook’s terms and conditions. Changes that are a reflection of the value and function of photography and time based media, not only in social media, but in society in general. The implication in terms of our ability to [...]

Welcome to the New Media, Just Like the Old New Media

Posted: September 24th, 2013

[by Colleen Wainwright] A few things have changed across the media landscape since 2008, when I started giving talks on selling yourself online using blogs and social media. Mostly, though, they’ve just become more so. Online spaces are more crowded, with more people—and institutions, and businesses, and causes—vying for the same attention. And there are [...]

Social Media for Photographers

Posted: September 24th, 2013

Next Wednesday (Oct 2), Mari Smith – one of the top Facebook marketing experts in the world – will be joining our Business as unUsual webinar series to discuss social media marketing for photographers, particularly how you can use Facebook to build relationships and market your creative work.  This week, our contributors start that conversation [...]

Social Media ToS

Posted: September 23rd, 2013

In the past few weeks you have no doubt started to see a lot of information and communications from ASMP in regard to several social media platforms and how their Terms of Service affect photographers and other net denizens. This started with the release of The Instagram Papers, an analysis by Peter Krogh which examined [...]

Notes on Email Marketing for Photographers

Posted: September 20th, 2013

[by Jorge Parra] Setting up a marketing campaign, means we have to talk to our potential clients in a language they understand, especially if we are trying to get the attention of advertising and marketing agencies. Marketing and promotion is what they do every single day – it’s the language they speak – so it [...]

Email Marketing For Today’s Marketplace

Posted: September 19th, 2013

[by Heather Lefort] Gaining exposure in your markets is getting increasingly harder throughout the industry. Email marketing has changed. Once, it was all about sending out to the masses, and that simply isn’t an effective strategy anymore. Although exposure is always great, artists can experience more success in their email efforts when basing their marketing on [...]

Setting and Achieving Your Email Marketing Goals

Posted: September 18th, 2013

[by Dean Levitt] When asked why they send out a newsletter, many professional photographers answer along the lines of: “It’s expected of me” “Because it shows off my work” “I want new clients.” Often, very little attention is paid to setting goals, with even less to crafting an email newsletter. However, setting some simple goals [...]

Do What You Like, Like What You Do

Posted: September 18th, 2013

[By Michael Katz] I got a call yesterday from Carol in Nashville. She was convinced of the value of an E-Newsletter for her business (smart woman). But … she hates writing. “I’m great with a microphone,” she said, “but when I write it sounds stiff and formal – I absolutely hate doing it.” Given all [...]

Marketing Within Specialties

Posted: September 17th, 2013

[by Genive Purchase] With so many options out there, many photographers seem to have difficulty narrowing down the companies that they want to promote themselves to. While I can’t tell you which companies are the best to choose for your photography, I can give some tips on how to generate your own accurate, relevant promotions [...]

Roll Your Own Email Marketing

Posted: September 16th, 2013

[by Bruce Katz] For those of you who host your own websites and are comfortable with a little HTML editing, managing your own email marketing campaigns can be a great way of expanding your marketing efforts and saving some money at the same time. The requirements for my DIY email marketing were pretty simple. Cost [...]

E-Mail Marketing

Posted: September 16th, 2013

Despite the rapid rise of social media, traditional e-mail marketing is far from over.  From getting into the In box to getting read and remembered, our contributors this week – a mix of practictioners and professional email marketing specialists – examine email marketing for photographers.

Managing Cash Flow and What I Never Learned In School.

Posted: September 13th, 2013

[by Richard Kelly] Early in my career my assignments as a photographer were pretty small productions – maybe an assistant, a stylist and a model – pretty easy to manage. My business operations where also small – a personal checking account, a personal credit card, and an early Macintosh computer on a small drafting table [...]

Early Payment Discounts Smooth Out the Bumps

Posted: September 12th, 2013

[by Blake Discher] About five years ago while working on a job in Mexico in which I worked side-by-side with a video production team, I was given advice that has helped me to get paid faster on invoices. The videographer did quite a lot of government work and shared with me that anytime he invoiced [...]

Managing Cash Flow

Posted: September 11th, 2013

[by Kevin Lock] In my photographic career I would hardly say cash “flows”. It trickles. It comes in a violent rush. It even gets pumped dry once in a while, much like the wells my uncle Dave used to drill. So how to maintain some liquidity thru the drought and stay alive in the desert [...]

Building a Business on a Shoe String… Cut Corners Without Pain.

Posted: September 10th, 2013

[by Kimberly Blom-Roemer] It was the best of times… it was the worst of times…  Yep, that would sum things up for me the last seven years. My family was at the financial brink, but I refused to give up on my business. So, a lot of hard decisions had to be made. Maybe a [...]

Cash Flow

Posted: September 10th, 2013

Over 30% of all new businesses fail within the first 5 years.  Many of those failures can be laid at the doorstep of inadequate cash flow.  This week, our contributors examine how photographers can effectively manage their cash flow.

Business as unUsual

Posted: September 9th, 2013

  ASMP’s Business as unUsual webinar series returns this Wednesday! Join us for a conversation with designer, Deb Pang Davis: September 11 1:00 – 2:00 pm eastern / 10:00 – 11:00 pacific Plus additional Q&A on ASMP’s Facebook page Deb Pang Davis of Syracuse University’s Newhouse School joins us to discuss content strategy for photographers, [...]

Repurpose Content Of Course, But Also Repurpose Opportunity

Posted: September 6th, 2013

[by Blake Discher] Non-photographer friends tell me all the time, “You have the coolest job in the world. You get to go places and see things that regular people don’t!” And they’re right. I think we do have the best job… we get paid for practicing the craft we love. Because many of my corporate [...]

Repurposing Your Content – That is If You Still Have the Rights to It

Posted: September 5th, 2013

[by Gail Mooney] Content is king in a world that consumes imagery on a daily basis.  Imagery has become a valuable commodity and if you haven’t signed away your rights to your photographs in a bad contract then continue to read this post.  If you have already put your “John Hancock” on a lousy work [...]

Repurposing Your Content

Posted: September 4th, 2013

[by Kat Dalager] What is content? To backtrack a bit, let’s make a distinction between photography and content. Photography is content, but not all content is photography. Content can be still or moving imagery, sound, music or text. The new uses of content require a paradigm shift in how marketers distribute their messages. Fundamentally, it’s [...]

The Wonderful World of Content

Posted: September 4th, 2013

Next Wednesday, Syracuse University’s Deb Pang Davis will be joining our Business as unUsual webinar series to discuss content strategy for photography, particularly how you can use apps, e-books and other new technologies to repackage your existing content into effective marketing tools. This week, we’ve asked our contributors to get the ball rolling by focusing [...]

Susan Carr: Intimate Histories

Posted: September 3rd, 2013

One year ago today, ASMP Education Director, Susan Carr, was cut down in her prime by pancreatic cancer.  Many of us knew Susan through her roles as an incisive author, engaging educator and tireless advocate for professional photographers, but Susan was also a distinguished artist in her own right. From 2000 to 2009, Susan worked [...]