Archive for May, 2013

Insurance Is More Than Financial Protection For When Things Go Wrong

Posted: May 31st, 2013

[by Barry Schwartz] Insurance is not just protection against when things go bad.  Having insurance has other uses. When you’re trying to sell yourself to a potential client – especially one that’s not used to hiring professionals – letting them know you’re insured makes you sound like the professional you are (lots of people don’t [...]

Workers’ Compensation Insurance – Independent Contractor vs. Employee

Posted: May 30th, 2013

[by Don Pickard] Photographers hire assistants, hair and makeup, talent, drivers, catering and a host of other services on a daily basis. Most photographers use 1099’s and classify these services as “Independent Contractors”. The most frequently asked questions are: What is the difference between an Employee vs. Independent Contractor? Is my business required to maintain [...]

Looking Beyond Equipment Insurance

Posted: May 29th, 2013

[by Scott Taylor] Most of my initial conversations with photographers start out with them requesting insurance coverage for their cameras. They are concerned about their equipment being stolen or damaged. My standard response is for them to make sure that whatever policy they buy that the equipment is covered worldwide, for the replacement value of [...]

My Insurance Agent: A Key Member of My Advisory Team.

Posted: May 28th, 2013

[by Richard Kelly] During SB2 and SB3 I spoke about building your personal team of advisers. My Insurance agent, Carl Caputo, is more than just a guy who can talk policies and deductibles. He is also a small business owner who understands the trials and tribulations of running a B2B business. Every year we have [...]

Ramp Up Your Business!

Posted: May 27th, 2013

  May 29 – That’s this Wednesday! 1:00 – 2:00 pm eastern / 10:00 – 11:00 pacific Plus additional Q&A on ASMP’s Facebook page Register Today for this Online Event Our May Business as unUsual webinar will feature Danielle Currier and Larry Volk, authors of No Plastic Sleeves: The Complete Portfolio Guide for Photographers and [...]

Can’t Get in the Door?  Here’s a Suggestion.

Posted: May 24th, 2013

[by Blake Discher] There have been two times in recent memory I found it impossible to get either a return phone call or email from a prospective client that I knew would be a good match for me.  I tried the usual progressively-clever voice mail messages with no success. I tried smooth-talking the person’s assistant [...]

Getting In The Door Not The Elevator

Posted: May 23rd, 2013

[by Barry Schwartz] Everyone wants to develop contacts with potential clients; to get in the door. The thing about getting in the door is it’s best to ignore the door. And forget about using your elevator speech in an elevator. One of the better strategies for getting in contact with a client is simple: be [...]

Getting in The Door

Posted: May 22nd, 2013

[by Selina Maitreya] Years ago when I was a rep, a good month looked like 40 appointments. I had many  “good months”  and worked very hard to get every single appointment. Today 40 appointments is next to impossible for agents and not at all reasonable for photographers. Everything has changed but much is still the [...]

Open doors with your LinkedIn Key

Posted: May 21st, 2013

[by Rosh Sillars] One of the most underused tools in social media is the LinkedIn search box. If you want to know who the decision maker is at a company, type the company name in the search box. LinkedIn lists employees and titles that have a LinkedIn account. This information alone has opened many doors [...]

How to leave a message that gets a call-back.

Posted: May 20th, 2013

[by Carolyn Potts] The first hurdle to get an appointment with a prospective client is probably their voicemail. If you craft your voicemail message as you would the Subject line of a good email blast, you increase the chance of getting a return call. Time-stressed people hit their voicemail’s delete button as readily as they [...]

Inspiration Isn’t Always in the Obvious Places

Posted: May 17th, 2013

[by Gail Mooney] We all get stuck every now and then. When I’m stuck, and it seems like all of a sudden my mind is void of any ideas that excite me, I remind myself that it’s probably time to change something. Usually, what I need to do is to change my perspective or the [...]

Don’t Burn the Guitar

Posted: May 16th, 2013

[by Bruce Katz] My inspirational revelation came long ago when I began guitar lessons. I had just seen an amazing guitar player (Danny Gatton) in concert the night before my weekly lesson and casually remarked to my teacher that I like to burn my guitar, as I’d never get to be that good. Without missing [...]

Widening the View

Posted: May 15th, 2013

[by Jenna Close] Inspiration comes in many forms: books, movies, a hike in the woods, a good conversation.  Underneath all that variety is a fundamental similarity: the ability to take us out of our little boxes and show us something new. With this in mind, I want to share a website that has inspired me [...]

What Inspires Me?

Posted: May 14th, 2013

[by Selina Maitreya] I am inspired by every day people in many ways. I don’t need to go to a workshop to learn how to be inspired. I simply keep my awareness in my front pocket. Inspiration is  all around me. I am inspired by young people who are filled with ideas and the joy [...]

Grow Your Business and Save!

Posted: May 13th, 2013

ASMP has lined up some great opportunities for you to get the tools you need to succeed.  Join us at: Chicago: May 20 – 21 Atlantic City: June 3 – 4 Los Angeles: July 15 – 16 Las Vegas: August 5 – 6 ALERT: The first 50 ASMP members to register for On the Road [...]

Pick You

Posted: May 10th, 2013

[By Rosh Sillars] Seth Godin famously advises: Don’t wait for others to pick you. This is certainly good advice when it comes to the publishing industry. As someone who has published books via traditional publishers, I’m not fearful of publishing on my own. You shouldn’t be either. Yes, there are advantages, such as distribution channels [...]

Self – Publishing – It’s Never Been Easier

Posted: May 9th, 2013

[By Gail Mooney] I’ve had a bit of experience with self-publishing. My first attempt many years ago, was with My Publisher when I created a hard cover book of family photos to give as Christmas gifts for my siblings. I went on to produce a couple of printed books using both Blurb and Lulu with [...]

Want to Make an App with Adobe Creative Cloud?

Posted: May 8th, 2013

[By Richard Harrington] Like many of you, I’m digging in to learn about digital publishing.  Adobe has a compelling solution with Adobe Digital Publishing Suite, which is included with a Creative Cloud membership.  This tool lets you create apps that work well on tablets and can serve as a starting place for your digital publishing [...]

Impressive Quarterly Newsletter Yields Assignments

Posted: May 7th, 2013

[By Blake Discher] I met Santa Fe photographer and ASMP member Michael Clark several years ago when I visited his ASMP chapter to speak about Search Engine Optimization. A very busy commercial outdoor sports photographer, his work has appeared in advertising for Nikon, Apple, Continental Tire, and countless others. He walks the walk when it [...]

Self-Publishing An Outlet For Success? 

Posted: May 6th, 2013

[By Jay Kinghorn] In a wide-range of industries, the Internet is enabling businesses to connect with, and sell directly to, their audiences, bypassing traditional distributors, publishers or middlemen. This allows smaller, niche businesses to sell their wares more profitably and establish a tight-knit bond with their customers. In the world of filmmaking, James Swirsky and [...]

Don’t Rush to Right Wrongs

Posted: May 3rd, 2013

[By Colleen Wainwright] I hate it when things don’t go the way I want. Whether I let down a single client or a whole audience-full, delivering anything less than a stellar experience breaks my heart and bruises my pride. And that’s where I get into trouble. Because my ego really, really dislikes the hit, my [...]

Visualizing Your Day

Posted: May 2nd, 2013

 [By Selina Maitreya] One of the most powerful tools that I have been bringing to my clients recently is a daily scan.The purpose of the scan is to rid yourself of fear and prepare to walk through the day, with positive energy leading the way. Practiced before getting out of bed, this exercise enables you [...]

Weak Security Can Tank Your Marketing Efforts.

Posted: May 1st, 2013

[By Carolyn Potts] Last week there was a highly distributed attack on WordPress sites using around 90, 000 IP addresses. Many sites became infected with malware. Many cost-conscious small business owners like the ease-of-use and the price of WordPress. (I’m in that camp; my blog, is a WP site). Many photographers have migrated to [...]