Archive for April, 2013

Past Performance

Posted: April 30th, 2013

[By Barry Schwartz] Boy do I hate making mistakes. I wasted time; time you don’t get back. I obviously wasn’t paying attention. I probably don’t know what I’m doing and somebody is about to find out. I clearly started out wrong, now I’m paying the price. I should have finished my degree, then I wouldn’t [...]

The Worth of Words

Posted: April 29th, 2013

[By Luke Copping] Few people are better acquainted with the trite but true idiom that “a picture is worth a thousand words” than photographers are. Our native language is visual – we tell stories in slices of moments, we convey meaning and details with light and shadow. Because we embrace such a visual syntax the [...]

Adding Value and Living a Creative Life

Posted: April 26th, 2013

[By Richard Kelly] In my little world of photography there are two types of assignments. The first Is the one call assignment. You know the type, you get a phone call, estimate for the parameters of the assignment, you grab your gear, you make the picture, send off the selects, send an invoice and then [...]

Getting More Bank from Your Work

Posted: April 25th, 2013

[By Shawn Henry] We all know that editorial work doesn’t generally pay fees comparable to the corporate market, but it’s possible to boost the total income from editorial assignments with just a little extra effort. My standard workflow is to process every assignment through Lightroom: after making general adjustments to all the files, I produce [...]

Maximizing Your Income

Posted: April 24th, 2013

[By Luke Copping] Your potential for income does not end because an assignment does. Intelligently and aggressively pursuing secondary licensing is an easy “big win” for any photographer, especially those who pursue editorial work as their primary focus. There are numerous methods that you can pursue in order to increase the profit you accrue from [...]

GET THE WORD OUT ABOUT BUYING IN

Posted: April 23rd, 2013

[By Jenna Close] Many of my clients are corporations who build things like solar installations and substations.  For any given job, I might be shooting a completed project, documenting construction, photographing portraits of CEO’s or all 3 things combined.  One thing I always ask these clients before I submit my estimate is this: “Is there [...]

Expand Your Horizons!

Posted: April 22nd, 2013

This Spring, join ASMP for some fantastic opportunities to grow your business, your skills and your reach! April 24, 2013 1:00 – 2:00 pm eastern / 10:00 – 11:00 pacific Register Today for this Online Event Our April Business as unUsual webinar features Frank Meo of The Photo Closer.  For over 25 years, Frank has [...]

It’s All About the Content, Stupid!

Posted: April 19th, 2013

[By Richard Kelly] The tagline for the 2013 NAB show in Las Vegas was, “Where content comes to life.” For an organization that has its roots in Radio and broadcast Television, this industry show, which draws 100,000 attendees annually, is more than microwave transmitters, Satellite Trucks and HDTV cameras. Oh believe me, it still is [...]

How to Build an Audience in 5 Simple Steps

Posted: April 18th, 2013

[by Judy Herrmann] Every year, content creators of all stripes descend on Las Vegas for the intense week of information overload known as NAB.  Given the diverse audience – writers, directors, producers, photographers, editors, and a boatload of job titles I’d never even heard of before – I was surprised to discover the same advice [...]

Fast, Cheap and Good

Posted: April 17th, 2013

[by Jay Kinghorn] A long time ago, a class I took left me with this reality: Photography businesses can deliver a service along three axes; fast, cheap or good. To remain profitable and stay in business, one can only offer any two of the three options. Walking the NAB show floor last week, I’m beginning [...]

I’m Not Just a Photographer – I’m a Broadcaster

Posted: April 16th, 2013

[by Gail Mooney] I’ve just returned from the NAB Show (National Association of Broadcasters) in Las Vegas.  As usual I’m exhausted, overwhelmed and incredibly inspired. The show floor encompasses 6 buildings; full of equipment and software – everything from cameras to helicopters – anything and everything that helps create, transmit or distribute content.   There [...]

ASMP in Motion

Posted: April 15th, 2013

[by Eugene Mopsik] For the third consecutive year ASMP/ASMP Motion has participated in the National Association of Broadcasters (NAB) annual trade show in Las Vegas.  Over 100,000 attendees with acres of exhibits!   We have a booth primarily showcasing the advantages of ASMP Motion – our Motion specialty group -  and we provide educational programing on [...]

$100,000 worth of advice in just 3 words

Posted: April 12th, 2013

A few years ago, I had the good fortune of attending “Starting Today, You’re a Brand” at the Photo Plus Expo.  Moderated by Lynn Martin, the panel featured Todd Wasserman, Shama Kabani, Corey Rich and Ken Carbone. I was head down, frantically scribbling notes on each of the panelist’s invaluable insights into branding, social media [...]

Top Five Best-est Pieces of Business Advice I Have Ever Received

Posted: April 11th, 2013

[by Kimberly Blom-Roemer] It’s just too hard to narrow down all the great business advice I’ve ever received into a single tid-bit so rather than limit myself, here are my top five: Don’t Wait for Everything to be Perfect. If you wait until your marketing is perfect, your portfolio is perfect, your mailing list is [...]

The Best Advice I Ever Got

Posted: April 10th, 2013

The best business advice I ever got was to always remember it’s not personal, it’s business. Work is called work for a reason. We work hard. Sometimes the ups and downs of business are mentally, emotionally, and physically draining. When the ride is at a high it can be exhilarating, refreshing, and enlightening! But when [...]

The Parts and the Whole Relationship

Posted: April 9th, 2013

[by Barry Schwartz] The best business advice I ever got had nothing to do with business. When I was in my early twenties, anti-intellectual, hyper-kinetic, unfocused, and curious about everything, I became friends with a neighbor, a professional intellectual.  Gregory Bateson was the stepfather of a friend and we sat in on the student seminars [...]

Letting Go

Posted: April 8th, 2013

[by Colleen Wainwright] Before I ever decided to become an actor, I’d heard people say it many, many times: “If you don’t absolutely have to act, don’t!” I followed this advice–reluctantly–on either end of my acting career. It took a good (and, sometimes, bad) 10 years of working in advertising to realize (and, finally, admit) [...]

Four SEO Steps You Can Take Now

Posted: April 5th, 2013

[by Blake Discher] Here are four fairly simple steps you can take to improve your website’s ranking in the search engines: The TITLE of your web page. Simply put, this should contain the phrase for which you think most search users will enter when searching for someone who provides your services.  The TITLE should generally [...]

Basics of SEO and My Website

Posted: April 4th, 2013

[By Heather Lefort] SEO to any business owner is important. Ranking higher on web searches creates key exposure and opportunity for your business to thrive in comparison to your competitors. The basic elements to SEO are: Your page title A title tag tells both users and search engines what the topic of a particular page [...]

Keeping Up with SEO – or Not

Posted: April 3rd, 2013

By [Gail Mooney] There was a time when I was obsessed with SEO. I would check my site’s ranking and stats every day – actually dozens of times a day. Then I realized that I was spending too much time trying to attract new visitors to my website, utilizing SEO tips and tricks, than I [...]

The New SEO

Posted: April 2nd, 2013

[By Rosh Sillars] Effective Search Engine Optimization, or SEO, continues to change virtually daily.  As such, many formerly tried-and-true practices simply don’t work, anymore. This is especially true after the adjustments Google made last year to its algorithm.  As a result, blog and website owners now find themselves scrambling to regain their rankings, many unsure [...]

Your Source for Education and Inspiration!

Posted: April 1st, 2013

This month and next, ASMP is offering lots of opportunities to express your vision and expand your horizons.  We invite you to be part of these exciting industry events! Calling all ASMP Members! Submission Deadline: May 1, 2013 Place your images — and your business — front and center in the photo world by submitting [...]