Archive for February, 2013

On Location with a New Client

Posted: February 28th, 2013

[by Bruce Katz] When working with clients on location it is critically important to manage your clients expectations properly on set so that the production can proceed smoothly and any unforeseen problems can be handled with finesse. It is especially important to establish a good on-set rapport with new and/or inexperienced clients who have not [...]

Be A Super Hero To Your Clients

Posted: February 27th, 2013

[by Kimberly Blom-Roemer] Admit it, you put a towel on to use as a cape at least once as a kid. Now grown up, we all want to be a Super Hero to our clients – we have to be to keep them. Here’s one easy way I achieve this on my shoots. I have [...]

Keep it Simple from the Start

Posted: February 26th, 2013

[by Colleen Wainwright] When I started as a designer many years ago, I had an elaborate–and beautifully designed–series of forms that both the client and I had to sign off on: statement of work, intake, schedule, and so on. However, it took a while to understand that managing client expectations began well before those forms [...]

Business as unUsual – Rescheduled!

Posted: February 25th, 2013

ASMP’s February Business as unUsual Webinar is moving to March 27th! Due to unforeseen circumstances our guest, Michael Bilbrey, Sr. Production Consultant for Leo Burnett USA, will not be able to participate this Wednesday.  Join us instead on: Wednesday, March 27, 2013 1:00 – 2:00 pm eastern / 10:00 – 11:00 am pacific Plus 30 [...]

Rules = Freedom

Posted: February 22nd, 2013

[by Jenna Close] Every winter I brainstorm about the creative work I want to shoot over the upcoming year.  I always start on these projects with great enthusiasm but then find myself stressing about all the other things that need to get done.  That stress causes my creativity to take a dive, which causes me [...]

Fending Off the Creative Slump

Posted: February 21st, 2013

[by Irene Owsley] I find it ironic to be writing about lifting oneself out of a creative slump in the deep of winter when gray skies and cold winds abound.  Getting out of a slump PERIOD, no less a creative one, is a steep order at this time of year. For me, these options are [...]

Think Inside the Box

Posted: February 20th, 2013

[by Sean Kernan] Spend your days making work to fit your client’s visions? That’s how we do our business, but it’s not how we started. Most of us began by simply looking around, seeing what was out there and making pictures out of it. No clients to second guess. It’s not so easy in the [...]

Own Your Art!

Posted: February 19th, 2013

[by Selina Maitreya] “I’m not an artist, I’m a photographer.” If I hear this one more time I will (maybe) scream.  Photography has long been defined as science and magic.  The magic is the art, it’s the mystery. It’s the piece of your world that some call “intangible.” I call it very tangible. I can [...]

According to the New York Times

Posted: February 18th, 2013

[by Barry Schwartz] According to the New York Times, getting enough rest is as important as working hard; in fact, it enables you to work harder.  For those of us who are creatives, I would suggest that getting enough rest can increase creativity. Tony Schwartz (no relation), in his article “Relax!  You’ll Be More Productive” [...]

Your Most Important Tool Isn’t In Your Bag

Posted: February 15th, 2013

[by Kimberly Blom-Roemer] There’s something that is often overlooked in our business.  It is the most abused, but yet the most vitally important thing: You! How are you taking care of you? When was the last time you sat for 15 minutes quietly, unplugged from everything, and not waiting on something or trying to go [...]

What’s Working in Your Marketing Mix?

Posted: February 14th, 2013

[by Heather Lefort] Marketing in the industry is changing. What worked three years ago does not work today. Competition is high, marketing is oversaturated, and budgets are not what they used to be. Not measuring your marketing results is an automatic fail for most people. “So how do you get the most out of your [...]

Invest in Yourself

Posted: February 13th, 2013

[by Richard Harrington] One trend I notice more and more is that people are not staying current in their training.  Whether it’s business practices, gear, or software, things are changing faster than ever.  As such, I wanted to list a few opportunities coming up to increase your knowledge.  Some of these are conferences, some are [...]

My Big Idea for the Year? A Smaller Lens.

Posted: February 12th, 2013

[by Kevin Lock] I appreciate simplicity and consider myself a minimalist.  I am not materialistic or greedy. When it comes to photographic equipment, I don’t have a ton of gear.  I carry two Nikon bodies with me to all shoots, I have a 70-200 on one body and a 28-70 on the other, but I [...]

Grow or Die!

Posted: February 11th, 2013

The ASMP has been busy developing a host of opportunities to help you grow your business in the next couple of months.  Join us online and in person: On your computer, tablet or smartphone: February 27 1:00 – 2:00 pm eastern / 10:00-11:00 am pacific Our February Business as unUsual webinar features Michael Bilbrey , Senior [...]

Prospecting Gangnam Style

Posted: February 8th, 2013

[by Richard Kelly] I know you are probably looking for a different type of blog post after reading that title, but I think the beat of Psy’s song is appropriate when thinking about prospecting for new clients.  After almost 25 years in this business I have tried everything. When I look back though my successes [...]

How to Find Prospects Online

Posted: February 7th, 2013

[by Rosh Sillars] The Internet is full of opportunity.  When looking for prospects, I recommend using multiple online tools. The first step is to set up Google alerts for activity in your town or region. What you set your alerts for depends on the type of photography you create.  For example, an architecture photographer sets [...]

Repeat Clients are Prospects, Too

Posted: February 6th, 2013

[by Kevin Lock] “Pete and Repeat walk into a bar.  Pete walks back out.  Who doesn’t?” “Repeat.” “Pete and Repeat walk into a bar.  Pete walks back out.  Who doesn’t?”… Repeat clients should not be over looked as prospective clients.  Most of my work is by word of mouth, via FAP and serving repeat clients.  [...]

Clarity First

Posted: February 5th, 2013

[by Colleen Wainwright] I so hate chasing prospects that I’ve arranged my entire life–not to mention my marketing and branding philosophy–around not having to do it. But the one time I did a massive prospecting project, I learned the key to coming up with a great “list”: hyperfocus. The year was 2008, and I was [...]

Ferreting Out Relevant Contacts

Posted: February 4th, 2013

[by Jenna Close] There’s a lot of information at our fingertips these days, which is a plus when it comes to researching prospects.  Here are a few of the tools I use: LinkedIn: I don’t connect to photographers on LinkedIn, instead limiting my network to people I’ve worked for or had contact with through my [...]

The Power of Small Thinking

Posted: February 1st, 2013

[by Luke Copping] Grand ideas and ambitious goals are noble things – we should all be striving to reach higher and push ourselves further past our self-imposed limits to constantly better ourselves as creatives and communicators. But sometimes the sheer scope of your ambition can act as a paralytic and when faced by that seemingly [...]