[by Heather Lefort]
When it comes to trends in marketing it is hard to tell what is trending and what will become a part of a solid foundation in your marketing. 2013 will bring many changes to the ways commercial artists get their messages across to the correct people.
I am highly recommending to clients that they get involved with social media by incorporating it into their marketing efforts. This upcoming year in marketing will be about targeting down your promotions and bringing your message to a personal level. With all of the “noise” out there clients are craving the knowledge to see who they are working with. Social media allows people to know who you are before even requesting an estimate.
Before you get started I suggest creating your own list of pros and cons for social media marketing. There are many and you should weigh them out on an individual basis.
Some Pros can be:
- Cost effective
- Maximum exposure in short time frame
- Build brand loyalty with little effort
- Larger reach than traditional marketing efforts
- Gives your brand a personality
- Learn more about your target audience
- Viral exposure
Some Cons can be:
- Unsure of what content you share
- Being consistent with micro marketing schedule
- Constant changing of sites terms with image rights
- High demand on time
- ROI delayed and hard to track
- Viral exposure
- It’s a long haul strategy
Notice I mentioned “Viral Exposure” in both sections? The biggest fear I hear from Photographers and Commercial Artists time after time is exactly this. It is similar to a fear of rejection or the fear of failing. If something bad is communicated across the waves of social media its reach can be detrimental to your brand. But when it’s virally good than hooray for you, your brand, and your efforts!
Utilizing social media marketing can be a great addition to your marketing plan when set up correctly. Knowing your brand and the message you want to portray to potential clients can go a long way in a short time frame. The best way to see positive results is to take the time to set up a strategic road map. An emphasis on a social media micro marketing schedule that plays into your brands overall campaign is best. Remember to dip your foot in the pool before jumping! Start off with what you have time for and are comfortable with then build on later!
For assistance with incorporating social media into your marketing plan for 2013 contact Heather at iHeart Marketing today!
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