[by Selina Maitreya]
As a consultant to creative people, my job is to be aware of the concerns my tribe has and to deliver timely and accurate information that will enable creative souls to build a business that will thrive.
For over 30 years I’ve focused on guiding my clients as they defined and refined their vision, helping them to build that vision into solid portfolios, and then building sales and marketing programs that work. For many years that was all Creatives needed.
Now there is yet another challenge that Creatives have. This one is huge, deep, and if not addressed, is going to put many folks out of business.
Creativity is the artists livelihood and the truth is that:
Creative people aren’t feeling very creative.
As I started to become aware of how many folks were feeling a lack of creative mojo I began to dig deeper to see what the issues were so I could offer solutions. Over 600 photographers signed up for a teleseminar I offered recently titled “Open to Creativity.” It became clear as we moved through the program that many photogs had the same issues. Here are a few comments:
Derek said: “Rush, rush, rush. I’m just cranking out the nuts and bolts that my clients need and want. Creativity is way on the back burner.”
Monica shared: “I am always feeing stressed. It seems like every time I attempt to have creative time, the other stuff of life always seems to jump in front of my intention.
Stephen, a graphic designer from London, added:
“I’m such a product of multi-tasking that the concept of sitting down to one task, even if that is a creative one is totally foreign to me.”
Huge life responsibilities, multi-tasking as a way of life, rushing from one task to another, and the sheer volume of noise and visuals in our daily lives has created a situation where many artists are unable or unwilling to take time to focus on creativity.
Daily life is not conducive to the atmosphere that creative people need in order to develop their visual product; to produce art.
Artists (that means you) need to be aware of their circumstances. They need to witness their lives, take an accounting of their creative state and when needed be willing to make the changes in their life that help them to truly open to creativity!
Selina Maitreya has been a guide to Creative Souls for over 30 years. Visit her website @ www.selinamaitreya.com
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