[by Luke Copping]
Money isn’t the only asset that you need to manage judiciously.
Cash flow, income, sanity, energy, and time are just some of the resources that we have to properly manage. When one of these is neglected and not properly maintained your business can shift away from the ideal and harmonious balance you want it to operate at and put you in a position where you are always playing catch up and always responding to self-created crises rather than focusing on moving forward and gaining ground.
A lot of photographers I speak with often have particular issues with self-managing their time. While I am not an advocate of micromanaging your day to the minute, I do believe that an occasional time audit can help to reveal larger overarching patterns of behavior to help you better plan a more efficient day. One of the the tools I recommend for this self-research is Rescue Time.
If you are an avid reader of Tim Ferriss you might already be familiar with this service, but the idea is simple. You install the Rescue Time application on your computer, which then tracks your activity and gives you information about what websites and applications you use and how much. It also indicates in what areas you are most productive and where you are most distracted.
Over time you can use this information to identify positive and negative patterns in your work habits, and once you are cognizant of these patterns you can begin to remedy the bad ones and optimize the positive ones. Rescue time also has other tools available to you including Focus Time – a tool that blocks distractions for a set amount of time, allowing you to focus on a task.
Luke Copping is both a commercial photographer and a recovering procrastinator who has admitted he has a problem. He is currently seeking help
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