Archive for December, 2012

Ring Out the Old…Ring In the New

Posted: December 24th, 2012

The ASMP Strictly Business team will be taking this week off to celebrate the holidays.  We hope that you are doing the same! You may have noticed a few differences around here this past month: Irene Owsley and Bruce Katz, both members of the ASMP National Board joined our blog as new contributors. One of [...]

Looking Forward to 2013

Posted: December 21st, 2012

[by Gail Mooney] It’s that time of year when everyone seems to reassess where they’re at in life.  While the year winds down, it seems natural to look back at where you’ve come and look forward to where you’re going. It’s really hard to look back sometimes, especially if you stress too much over things [...]

ASMP Speaks Out on Instagram Terms

Posted: December 20th, 2012

On December 17, Instagram announced new Terms of Service that would include allowing the company to use uploaded photos in its own advertising. The new language also appeared to allow Instagram to use uploaded images in third-party ads — earning money for Instagram — with no compensation to the photographer. The photo community’s negative reaction [...]

Lessons I’ve Learned – 2

Posted: December 20th, 2012

[by Selina Maitreya] Never underestimate the power of a talented, driven photographer. The world is full of folks who give only half of what they have, give 120% and you will shine. If you wait long enough things will shift completely. What goes around, comes around so be kind and honest and it will return [...]

Replacing the “Easy” Button with the “Pause” Switch

Posted: December 19th, 2012

Replacing the “easy” button with the “pause” switch Early in 2012, I came to the sudden and startling realization that my life needed an overhaul. While I’d accomplished a lot over the past four years of total immersion in social media marketing and speaking, I’d let too many other things slide: exposing myself to culture [...]

Don’t “What If” Yourself to Death!

Posted: December 18th, 2012

[by Kimberly Blom-Roemer] I have written seven drafts of this blog post. In my drafts I have written about my business plan, my business vision, my marketing plan…but, none of it really comes to the core of what 2012 was like for me. But, 2012, I am in disbelief! In late 2011 I relocated to [...]

Rates keep going down…so change the competition.

Posted: December 17th, 2012

[by Richard Harrington] This past year, there was increased downward pressure to lower rates.  More and more, my company was being underbid by our “competition.”  I use competition in quotes because the companies we’d generally lose to would not play by the rules. They didn’t carry insurance, they weren’t properly charging, they flew by night [...]

TAP! 2013 – eBooks, Apps, Savings & more

Posted: December 14th, 2012

[by Richard Harrington] A lot of clients are getting interested in building electronic books and apps.  Did you know that you might already own (or could easily get) the tools you need? You can start creating ebooks and tablet apps without ever needing to learn how to code. Create interactive annual reports and marketing materials [...]

Carry Superglue

Posted: December 13th, 2012

[by Kevin Lock] Whether you are an assistant or photographer, I encourage you to carry superglue.  I know, one more thing to stick in your bag, but such a tiny parcel can be a quick fix at saving the day. Super glue has limitless uses and has even been used in triage on the battle [...]

Back Up Your Work Offsite

Posted: December 12th, 2012

[Guest Contributor: Jason Gardner] In this digital age, backing up files is important. In all the seminars and workshops about workflow, I’ve been exhorted, begged, pleaded — “backup your work!” Remember the 3-2-1 rule: 3 copies, 2 different media, 1 offsite. See dpBestflow.org for a detailed explanation. I had done the 3 and the 2, [...]

Going Low-Tech

Posted: December 11th, 2012

[by Jenna Close] There are many low-tech ways to create a new look.  For example, Nick Cool’s Sink Filter Soft Focus Lens Filter or Nick Fancher’s Pegboard Portrait Backdrop which he expanded into a pegboard portrait room.  Accessories don’t have to be high tech to be useful…my favorite small snoot is a Smart Water bottle.  [...]

Successful Stock Licensing

Posted: December 10th, 2012

Join us this Wednesday, December 12 at 1:00 pm eastern for some candid insights into licensing your photos as stock. Despite the ongoing rumors of its demise, the licensing of stock imagery still generates billions of dollars world-wide. Blend Images, a photographer owned cooperative agency has successfully adapted to the dramatic changes that have hit [...]

Freedom in Constraints

Posted: December 7th, 2012

[by Charles Gupton] I’ve never been diagnosed with attention deficit disorder, but I have the classic symptoms. Maintaining my focus on almost any task is usually a challenge, sometimes a monumental one. As a result, I’ve come to appreciate the value of constraints. Having too many options available always slows down my ability to make [...]

For Every Action There is an Equal and Opposite Reaction

Posted: December 6th, 2012

[by Thomas Werner] Over the last few months there have been a number of very good conversations regarding image management and how we might track and monetize usage online. As I listen to each of the proposed solutions I can’t help but think of them as part of larger conversations. I don’t pretend to have [...]

The Kayaker’s Guide to Photography

Posted: December 5th, 2012

[by Colleen Wainwright] My former acting teacher used to tell his students that if we wanted to learn about acting, we should read a book about kayaking. I didn’t get it at the time, neatly demonstrating in zen-like fashion the exact reason he shared this “secret”: I wanted to get it so desperately. And when [...]

Marketing is Dead: What Replaces It?

Posted: December 4th, 2012

[by Jay Kinghorn] The Harvard Business Review’s provocatively titled blog post “Marketing is Dead” outlines several ways in which traditional marketing just doesn’t work anymore. The author proposes alternative “marketing” efforts for savvy companies to engage in, from leveraging customer influencers to harnessing community feedback. While these are excellent suggestions for companies to pursue, they [...]

What’s Your Big Picture?

Posted: December 3rd, 2012

[by Gail Mooney] Ever since I can remember, I’ve had my eye on the “big picture”.  My “big picture” has changed many times over the years but somehow my mind would always have a picture of how I saw myself and what I saw myself doing.  Sometimes that picture was clear and vivid. I saw [...]