Archive for November, 2012

Permission to Fail

Posted: November 30th, 2012

[by Richard Kelly] I don’t gamble. I figure just living the life of a creative entrepreneur is enough risk. Most nights I go to sleep unemployed and wake up believing that someone will hire me, that’s risky! Having an independent creative lifestyle is a choice. When I lecture emerging photographers and visual artists about the [...]

Taking Chances – That’s Normal, Isn’t It?

Posted: November 29th, 2012

[by Gail Mooney] I was always the “new kid” in school. My family moved more than 10 times before I graduated from high school.  We weren’t a military family, running from the law or in the witness protection program. My Dad was moving up the corporate ladder, our family was growing and it just set [...]

Dare to be Vulnerable

Posted: November 28th, 2012

[by Colleen Wainwright] At Strictly Business 3, I had the pleasure of participating in Sean Kernan’s workshops on creativity. No special skills were required, save a willingness to jump in and play. What transpired was fascinating. A roomful of astonishingly accomplished people were, with one stroke, stripped of all but the simplest of tools: the [...]

Put the Risk on You

Posted: November 27th, 2012

[by Rosh Sillars] The best risk you can take is for your clients. Place the risk on you.  Make the decision to hire you much easier. Clients sometimes burn photographers, so photographers create new policies to prevent it from happening again.  This is common in all business and industries.  I was in a gift shop [...]

Taking Risks

Posted: November 26th, 2012

This week we turn our attention to risk taking.  Itself a risky topic, we remind you that the opinions, experiences and advice provided by our contributors may not work for everyone.  Use your own best judgment to find the best path for you and your business.

Fear Factor

Posted: November 26th, 2012

[by Jenna Close] A quote from one of my favorite Seth Godin blog posts: “Risk is all around us.  When we encounter potential points of failure, we’re face to face with risk.”  Risk has an element of the unknown, and that is frightening.  What it really boils down to is the fear of failure.  The [...]

With Thanks

Posted: November 22nd, 2012

Today, those of us in the United States are celebrating Thanksgiving – a day for friends and family to come together and focus on all we have to be grateful for.  We give thanks to you, our readers, for giving purpose to this work and to our contributors, for their tireless efforts to help their [...]

The Signal and The Noise

Posted: November 21st, 2012

[by Jay Kinghorn] In case you haven’t yet heard his name, Nate Silver is a statistician with rock star status who writes the FiveThirtyEight blog for the New York Times. In Silver’s new book The Signal and the Noise: Why So Many Predictions Fail-But Some Don’t he highlights the difficulties we have at predicting the [...]

Art Without Compromise

Posted: November 20th, 2012

[by Irene Owsley] Let me be the first to confess that I usually prefer fiction and literary memoir for light holiday reading.  But I’m also fascinated by big picture thinking as we photographers find ourselves in such a period of rapid change in the industry. In her book, Art Without Compromise, Wendy Richmond exhorts the [...]

Your Best Year Yet!

Posted: November 19th, 2012

[by Charles Gupton] Thanksgiving week is a good time to catch up on reading. Often the days leading up to the holiday are a bit slower as many people gear down for their own time off. It’s an ideal time to review the year to date and evaluate what adjustments we need to make for [...]

My Team of Advisors

Posted: November 16th, 2012

[by Richard Kelly] I can’t say enough about the importance of a strong team of professionals to my photography practice. My accountant not only assists me with the day to day questions regarding payroll, taxes and other financial planning, but is also a micro business and an excellent counsel on many of the other business [...]

Assemble Your “Cabinet”

Posted: November 15th, 2012

[by Kimberly Blom-Roemer] Just like a country, you are head of a vast empire. And, any successful leader knows, you can’t be an expert in everything. You need to surround yourself with the best people you can to make the best decisions and be successful. • Accounting. Whether you have an accountant handle all your [...]

Honing Your Business Chops

Posted: November 14th, 2012

[by Bruce Katz] Let’s face it, photographers need help. For both emerging photographers and seasoned veterans, questions about our business can be constantly rolling around in our heads –among them are these perennial favorites: How much should I charge for this project? Why didn’t I get this job, my bid was totally appropriate and the [...]

Getting Help From the Right Marketing Consultant is Like Finding the Right Doctor

Posted: November 13th, 2012

[by Carolyn Potts] When interviewing a potential consultant (which you should do before investing your time and money) the more self-awareness you have about what kind of pain you’re experiencing, the more likely you’ll get the right help. Saying “I need more work” is a bit like saying “I don’t feel so good.”  Honest information [...]

Coaches: Olympians Do It, World Champions Do It, You Should Too!

Posted: November 12th, 2012

[by Jay Kinghorn] Michael Phelps and Tiger Woods have coaches. Michael Jordan had one too. Why don’t you? I’ve recently started working with a career coach and, from a career development perspective, I can honestly say that the hours we’ve worked together have been among the most valuable I’ve ever spent. Most remarkable was the [...]

Big Idea: Combination Marketing

Posted: November 9th, 2012

[by Rosh Sillars] My newest big idea is focusing on ways to employ combination marketing.  You may know of multi-channel marketing, which is using multiple platforms and media to reach your target market. Combination marketing is multi-channel marketing that focuses on making sure each of the channels is working to support the others.  For example, [...]

Every Day

Posted: November 8th, 2012

[by Barry Schwartz] When I got started in this business, I wish someone had warned me about a particular experience I have every morning. Every morning, I lay in bed and think about what my day is going to be like.  And every day I’m wrong.  It’s like Groundhog Day (except each day is different). [...]

Big Ideas Coming Your Way

Posted: November 7th, 2012

Business as unUsual – on a computer or device near you November 7, 2012 (Today!) Join us today at 1:00 pm eastern for our inaugural Business as unUsual webinar featuring Mary Virginia Swanson.  Packed with visual examples, this interactive program will help you grow your business by developing and presenting a cohesive vision to a [...]

Alchemy, Synergy, and Body Language

Posted: November 6th, 2012

[by Carolyn Potts] After a couple of days of reviewing portfolios at PhotoPlus Expo, what I’m thinking a lot about right now is alchemy and synergy. As defined by Websters: alchemy is an inexplicable or mysterious transmuting. In-person networking events mix up the molecules of your business plans. Things change. There’s is something quite magical [...]

Big Ideas: Avoiding the Void

Posted: November 5th, 2012

[by Jenna Close] I used to be an actor, and one of the things I loved best about that profession was the collaboration.  It was always exciting to see what the set designers, make-up artists and prop masters did with the material.  Without them, the value of what I could offer the audience was significantly [...]

Do Your Purchase Biases Effect Your Pricing?

Posted: November 2nd, 2012

[by Blake Discher] I attended several of my fellow speakers’ presentations at PhotoPlus Expo this year and thought I’d share something that struck me as very important as we all sell either our services or our products. I listened to Tamara Lackey, a Durham, North Carolina based portrait photographer giving a presentation titled, “Portrait Sales: [...]

A Tale of Two Reviews

Posted: November 1st, 2012

[by Jenna Close] This is not a story about me.  It’s about one of my fellow photographers in San Diego who does PhotoPlus right.  I’m not saying I do it wrong, I’m just saying his way has impressed me more than my own. Darren Edwards first arrived at PhotoPlus last year with the express purpose [...]