Archive for October, 2012

Do Two Things Really Well

Posted: October 31st, 2012

[by Judy Herrmann] It seems like every day a new marketing or social media platform pops up, demanding seemingly endless hours of attention.   I know I can’t keep up with all those outlets and still make time for all my other work, not to mention family, friends and the occasional 5 minutes of “me” time [...]

Photo Plus Expo 2012

Posted: October 30th, 2012

[by Gail Mooney] I’ve been coming to the Photo Expo since it began, way before it came to Javits.  As I walked around the floor this year, and attended a few seminars, I thought about how much it has changed over the years. The expo is kind of a reflection of what is going on [...]

ASMP Webinar with Mary Virginia Swanson: Sign Up Today!

Posted: October 29th, 2012

Save the date! Join us for the inaugural webinar of ASMP’s new Business as unUsual series featuring renowned creative consultant, author and educator, Mary Virginia Swanson.  Our conversation will focus on: editing your work to show your unique vision presenting your work in print and electronic portfolios marketing your work to different audiences identifying new markets for [...]

Who Do You Talk To

Posted: October 26th, 2012

[by Blake Discher] After you introduce yourself to anyone, ask them what they do for a living.  They’ll tell you then almost always ask you what you do.  Rewind to three weeks ago: So I’m sitting next to a guy in a plane on the way to the west coast.  Strike up a conversation, ask [...]

Stop Waiting for Perfection

Posted: October 25th, 2012

[by Kimberly Blom-Roemer] “Don’t wait for everything to be perfect, because if you do, you’ll never get started.” ~Judy Herrmann Hearing this was a big a-ha moment for me.  It applies to nearly everything on the business end, but the most pronounced area has been my marketing. I am the biggest critic of my marketing, [...]

Lead Yourself On

Posted: October 24th, 2012

[by Barry Schwartz] How to find leads? One way is to let clients – and potential clients – lead you to their peers.  The bios on their website will often list places employees used to work.  Companies also may list other companies they’ve worked with, and those companies might list people and companies they’ve worked [...]


Posted: October 23rd, 2012

[by Jenna Close] Goals are an important part of running your own business.  While setting them isn’t difficult, meeting them can be.  Put some gentle pressure on yourself by sharing specific goals and their deadlines with a few people you respect (just not your Mom, she’ll love you no matter what).  Ask them to hold [...]

Join ASMP at Photo Plus Expo This Week!

Posted: October 22nd, 2012

ASMP invites you to join us at the PDN/Photo Plus Expo October 24-27 in New York City’s Jacob Javits Center.  We hope you’ll take advantage of our many offerings there: ASMP’s Annual Meeting will be held October 24th, 4 pm, in Room 1E07 of the Javits Center.  In addition to updates about ASMP activities, Members [...]

Creating Value for Your Business

Posted: October 19th, 2012

[by Richard Kelly] I remember in the eleventh grade Miss Selby, my English composition teacher, telling me that I should write what I know. As I planned to practice professional photography, I read everything I could about photography and the business of photography. That was in the early 80’s,  just a few years after the [...]

The Most Important Question of All

Posted: October 18th, 2012

[by Judy Herrmann] When the late Susan Carr first asked me to contribute three chapters to The ASMP Guide to New Markets in Photography, I thought the topics she assigned me were pretty wide-ranging.  After all, Your First Step helps you clarify the vision that drives your career, Your Road Map outlines how to create [...]

In Their Own Sweet Way

Posted: October 17th, 2012

[by Barry Schwartz] Part III of The ASMP Guide to New Markets in Photography features a series of interviews I conducted with 32 photographers.  Susan Carr, the editor, and I wanted to know how people built and sustained their careers, with a particular interest in seeing how they handled their marketing, identity, and new products [...]

Selling in the New Economy

Posted: October 16th, 2012

[by Blake Discher] My chapter in The ASMP Guide to New Markets in Photography is titled “Selling in the New Economy.”  I start the chapter with the sub-topic that I’ll tell any photographer I talk with these days about business: that we’re salespeople first and photographers second.  Sometimes they’ll agree, other times not.  But eventually, [...]

Branding & Marketing in the Attention Age

Posted: October 15th, 2012

[by Colleen Wainwright] Branding and marketing have never been easy, but until recently, they were fairly straightforward. Given a decent product and investment of resources, any business could establish a brand–i.e., a way it wanted to appear to the marketplace–and a corresponding marketing plan to spread word of it. What’s more, the greater one’s resources, [...]

5 Things You Can Do Tomorrow

Posted: October 12th, 2012

The third and final panel discussion at the ASMP Symposium, concluded with a question tweeted by Livestream attendee, Gale Zucker, who asked the panelists to suggest 3 steps photographers could “take tomorrow to succeed, grow or sustain their business.”  You’ll find their complete answers in the recording from the livestreamed event. “Have a strategy for [...]

Marketing to Marketers

Posted: October 11th, 2012

The following quotes come from the first 15 minutes of the panel discussion Current Distribution Models that Offer Compensation to Creators. Are these the answers? from the ASMP Symposium.  The implications apply equally to our own businesses and those of our clients. “The way that we deliver information to our readers is varied…digitally, online on [...]

Cross-Pollination is Good for People, Too

Posted: October 10th, 2012

[by Colleen Wainwright] It’s a huge gift, being a civilian (i.e., a non-photographer) with access to the amazing resource that is ASMP. Because while I can and do talk shop with my fellow writers, when I hear colleagues in an adjacent industry doing it, the ideas–and a-ha! moments–come rushing at me. Solutions seem more obvious [...]

Photographers as Visual Assets Experts

Posted: October 9th, 2012

[by Jan Klier] I attended the ASMP Symposium on Sustainable Business Models at The Times Center – a wonderful conversation within the commercial photo industry on how to deal with the rapidly changing market conditions and maintain a sustainable commercial photography business. Speakers ranged from experienced photographers like Andy Batt and Gail Mooney to art [...]

Don’t Just Say “No”

Posted: October 8th, 2012

[by Gail Mooney] I had the honor to be part of a panel discussion at the ASMP Symposium in New York City. One thing that I came away with is that nobody really has any concrete answers as to how to sustain the business of photography.  But it’s not just photographers who feel this way [...]

ASMP: Celebrating the Spirit of Collaboration

Posted: October 5th, 2012

This weekend marks two important anniversaries.  The Eddie Adams Workshop holds its 25th annual barnstorm in Jeffersonville, New York and the Lucie Foundation hosts the 10th Lucie Awards Gala celebration in Beverly Hills.  Both of these events celebrate and promote the art of photography and the people who create it.  The ASMP is proud to [...]

What’s Your Value Proposition

Posted: October 4th, 2012

[by Peter Krogh] I really enjoyed the ASMP Sustainable Business symposium. It was an excellent opportunity for me listen to some wide-ranging perspectives from industry thought leaders. It was also valuable to sit and quietly think about how to set strategy and tactics for my career. During the last panel discussion, the panel was asked [...]

A-ha Moments Worth Sharing

Posted: October 3rd, 2012

“Camera’s are pencils. Everybody has one. It’s what you do with it…” ~ Rob Haggart, – Rob Penner, “Free is not a business model.” “Photographers are all ‘lone wolves’ and getting them to collaborate is very difficult.” “Your Art will endure long after current business websites are gone.” – Carl Vernlund, My [...]

Step 1: Find Your Vision

Posted: October 2nd, 2012

The following quotes come from the first 15 minutes of the ASMP Symposium session entitled “A Candid Discussion with Working Pros: Have They Found the Answers?”, moderated by Jay Kinghorn.  We hope these quotes entice you to watch (or rewatch) the event and invite you to share your Symposium a-ha moments by emailing “It’s [...]

Just Another Joe with a Camera

Posted: October 1st, 2012

[by Jenna Close] Urban Dictionary defines Photographer as a: “Term often misused to describe a ‘Camera Owner’.”  I would say that at this point, it’s not a ‘misuse’.  The word has been wholly, completely, irrevocably redefined.  What does that mean for those of us who make a living (or aspire to) in this industry?  In [...]