Archive for July, 2012

Do You Have a Marketing Plan Outside Your Head?

Posted: July 31st, 2012

[by Kimberly Blom-Roemer] Sounds, no pun intended, like a no-brainer. But have you actually sat down and written out your marketing plan, complete with dates, goals, etc? We have all heard this before – we wouldn’t set out on a cross country road trip (ok, most of us wouldn’t) without getting a map, or engaging [...]

Nobody Plans to Fail, but Many Fail to Plan

Posted: July 30th, 2012

[by Todd Joyce] If you’re like most artists, everything has to be perfect. So you engross yourself in thought for weeks working on a grand plan that is the most comprehensive ever made. Then, you get distracted and it never makes the light of day and you continue as you have, shooting from the hip. [...]

What’s the Point of Photo Sharing?

Posted: July 27th, 2012

[by Judy Herrmann] For most professional photographers, photo-sharing sites are all about building an audience around your work.  This usually involves a significant investment of time and energy so it’s important to make sure that you get a valuable return for your efforts.  Understanding whom you want to attract, where they hang out and what [...]

I Instagram, I Tumble, Therefore I am a Professional Photographer

Posted: July 26th, 2012

[by Richard Kelly] I make pictures. I see the world with a sense of curiosity, I discover, I taste, I sample, I see. I can share these discoveries, tastes, samples and sights with friends and followers who have “agreed” to share these common experiences. This social engagement through visual images and motion has never happened [...]

Is Instagram for Real Photographers?

Posted: July 25th, 2012

[by Rosh Sillars] I love Instagram. There, I said it and I’m not ashamed.  Instagram is a smart phone application people use to have fun with their photographs and to see interesting images from around the world.  I like Instagram not for the crazy filters, but for the pure joy of photography.  Photographing the world [...]

A Picture’s Worth

Posted: July 24th, 2012

[by Colleen Wainwright] Social photo-sharing sites look an awful lot like variations on the traditional portfolio. But if you view services like Instagram, Flickr, or Pinterest as places to push out content that pulls in business, your efforts are almost guaranteed to fail. First, because pushing in general doesn’t work in an attention-based, “pull” economy; [...]

The Moving Picture Platform

Posted: July 23rd, 2012

[by Gail Mooney] I love Vimeo.  It’s rare that I feel that way about things that I have purchased, let alone something that I can access and utilize for free. I joined Vimeo three years ago.  I had gotten a YouTube account 3 years before that. These days, I use Vimeo much more than  I [...]

Better Does Not Mean More Expensive

Posted: July 20th, 2012

[by Colleen Wainwright] I maintain a “Doing It Right” file in both physical and digital forms to hold the best examples of marketing that cross my path (and to remind me that somewhere, every single day, someone is out there being awesome). While there are a few high-end mailers and expensively-produced pieces in both files, [...]

Bloody T-Shirts = Cost Saving Marketing?

Posted: July 19th, 2012

[by Kimberly Blom-Roemer] Just like most of you, I have a bloody t-shirt from the hits I took with the economic slow down. Because of this, and knowing cutting back on my marketing would be the death knell for my business, I had to do some serious soul searching to find ways to maintain/increase my [...]

Inexpensive Photo Cards Offer Big Returns

Posted: July 18th, 2012

[by Rosh Sillars] Photo cards printed at the local lab made my career in the early 2000s.  They are still valuable today.  I can explain what I do, but until someone really sees my images on a photo card, they really have no idea of my style or quality of work. Yes, we have iPads [...]

Websites & Books

Posted: July 17th, 2012

[by Jenna Close] Being seen is half the battle.  Being remembered is the other half.  Both of these aspects of marketing can be expensive.  Here are two low(er) cost options I’ve used with good results. WordPress: You might be thinking, “But I don’t blog.”  Even if you don’t, WordPress is a great tool.  What used [...]

Low Cost Marketing

Posted: July 16th, 2012

[by Todd Joyce] There is a philosophy that a buyer needs to see your name seven times to remember you.   A good marketing plan takes that into consideration, but that doesn’t mean you have to spend money on seven expensive mailings.  It just means that you need to be seen or associated with something (positively) [...]

ASMP App Support

Posted: July 13th, 2012

We’d like to take a moment to thank everyone who has taken the time to send us feedback on the new ASMP Releases app. We want to hear from you!  To make it easier, we’ve created a handy online form that lets you report bugs or request new features for both our Apps: ASMP Releases [...]

Why Am I Having Trouble Getting Releases Signed?

Posted: July 13th, 2012

[by Susan Carr] The reason is frequently that unreasonable requests are being made. Years ago I was working on a personal project that involved photographing friends in their home environments. I knew I would want to show this work in my portfolio and exhibit the work whenever possible. I had heard of model releases and [...]

Do You Really Need a Release?

Posted: July 12th, 2012

[by Judy Herrmann] Having given a number of seminars that cover Model & Property Releases, I’ve seen firsthand how much confusion and misinformation surrounds these important documents.  Here are 3 key points to remember about releases: You don’t need a signed release to take a photograph.  It’s how the photograph is used, not how it’s [...]

Releases for Professionals

Posted: July 11th, 2012

[by Richard Kelly] The ASMP model release has been an industry standard for decades. I remember photocopying the ASMP model release out of the ASMP Business Bible as an assistant member in the mid-1980’s.  In the early days of the world wide web, the ASMP posted model releases that photographers could use online at along [...]

Model & Property Releases : My Top Ten Favorite Quick Tips

Posted: July 10th, 2012

[by Shannon Fagan] #10: Get all releases signed before shooting and fill out all sections of the release.  Always. #9: If you aren’t using the new ASMP Releases app, scan your paper releases at 200ppi in full-color at actual size and archive them along with your image files. #8: Never leave home without PDF copies [...]

Introducing ASMP’s New Releases App

Posted: July 9th, 2012

Managing model and property releases just got a whole lot easier with ASMP’s new free Releases App.  The initial version will work on iPhones and iPads but versions for Android and other platforms are in the works.  Available for download through the App store, ASMP Releases is the “must-have” app for photographers working in all [...]

Independence for All

Posted: July 2nd, 2012

For the editorial team here at the ASMP Strictly Business Blog, Independence Day has special meaning.  We believe in the power of independent creators and do our best to provide the information you need to grow your business and hone your craft. We welcome your input.  Help us help you by letting us know what [...]