Archive for June, 2012

Summer Reading Suggestions

Posted: June 29th, 2012

[by Charles Gupton] As the days of summer grow longer, one of my favorite activities is to get outside early before the heat builds and read. Reading a great book feeds my mind and creativity and often bolsters my business resolve. Some recent books that may inspire you too: Spark by John Ratey When work [...]

This is War

Posted: June 28th, 2012

[by Kevin Lock] I believe photographers are soldiers in the creative world.  We fight for, and at times with, our editors, publishers, critics, the general public and even ourselves.  We fight hard to bring our art to life.  This summer I have War on my mind. The Art of War By Sun Tzu In the [...]

Summer Books For You!

Posted: June 27th, 2012

[by Selina Maitreya] As I began my quest to suggest books for this post, I realized that the books Ive  been reading are not photo books but all are indeed still perfect for photographers. Photographic vision and the act of photography are divine gifts….thus my suggestions for you to read this summer are: 25 Lessons [...]

Summer Reading List from a Book Hoarder

Posted: June 26th, 2012

[by Kimberly Blom-Roemer] OK, I will be the first to admit, most of my “recreational” reading is heavily influenced by the fact that I am a photographer and small business owner. If you’re like me, being photographer isn’t nine-to-five… it is who I am from morning to night. Maybe I am not completely balanced… is [...]

Summer Reading

Posted: June 25th, 2012

[by Jenna Close] Influence by Robert B. Cialdini, Phd. A very well written book dealing specifically with the psychology of persuasion.  It’s not as heavy as the subject implies and offers a lot of insight into behavior, influence and the science of skillful marketing.   Echolalia by Timothy Archibald This is one of my favorite [...]

Make It Your Own

Posted: June 22nd, 2012

[by Judy Herrmann] One of the biggest challenges I faced as an emerging still photographer was finding my own voice as a visual communicator.   I would look at the work of established professionals and become so lost in my admiration for their vision that I couldn’t find my own. Eventually, I gained enough confidence to [...]

Video Editing. How Hard Could It Be?

Posted: June 21st, 2012

[by Barry Schwartz] OK, not a good question, with more than one answer.  I’ve looked at a lot of videos in recent years done by still photographers.  Early efforts can show a couple of classic problems. Falling in love with a picture.  With still images, no one is forcing the viewer to look at it, [...]

Story First. Story Last.

Posted: June 20th, 2012

[by Charles Gupton] If, like me, you have made or are in the process of making a transition to shooting more video as another communications tool in your repertoire, it’s probably because of the relatively inexpensive costs to enter the field as well as the accessibility to editing and other software that simply didn’t exist [...]

Video is Not a Market

Posted: June 19th, 2012

[by Gail Mooney] I talk to a lot of photographers who seem to be confused right now.  The ones who are just starting out are wondering if this career will sustain them and the ones who have been in business for a long time are wondering if they have to learn everything (video) all over [...]

Join ASMP at DV Expo East – This Wednesday

Posted: June 18th, 2012

If you’re in New York this Wednesday and you’re interested in honing your digital video skills, be sure to attend DV Expo East! The premier destination for content creation professionals, DV Expo East offers you the opportunity to explore the latest technologies, learn from world class professionals and connect with peers who share the same [...]

Ask About the Budget? Always!

Posted: June 15th, 2012

[by Blake Discher] Photographers sometimes call me for pricing advice when they get a project that is a bit outside of their normal type of work.  I’ll always ask them, “Did you ask your client what her budget is?”  And they sometimes say, “I didn’t, that question never yields an answer.” Never?  I doubt it; [...]

Negotiating is a Full-Time Job

Posted: June 14th, 2012

[by Barry Schwartz] If you’re in business for yourself, you’re negotiating even when you only appear to be pushing paper around. For instance: proposals and contracts.  You have a potential client with whom you have discussed – at length – all the particulars of a job. As you write the proposal, what you say, where [...]

Negotiation Starts with Value

Posted: June 13th, 2012

[by Charles Gupton] The most important element in any negotiation process is defining the value of what is being exchanged. Without a clear understanding of what you have to offer and its value to the person you’re communicating with, the negotiation process will quickly become frustrating. The challenge for many commercial artists/photographers is that they [...]

The Power of No

Posted: June 12th, 2012

[by Todd Joyce] Yeah right.   I want that job!   Who can say no in this economy?   If that’s your negotiating position, I’m here to tell you – that’s not negotiating.  It’s begging.   Have you every been pulled over for speeding and tried to negotiate your way out of a ticket?   Nope, it’s called begging.   And [...]

Value and Vision

Posted: June 11th, 2012

[by Jenna Close] Most business people understand that added value = added expense.  However, this can be difficult to comprehend with photography since some of the value we provide is intangible.  When negotiating with a client, I make every effort to explain my creative vision, particularly if they have mentioned that they really like my [...]

Marketing Assistant or Photography Assistant

Posted: June 8th, 2012

[by Susan Carr] We all must give the sales and marketing of our business a high priority. We know this yet we still look for the magic bullet that will give us financial rewards minus this work. Well, unfortunately, it doesn’t happen that way. Marketing are the tools we use: our web site, blog, social [...]

You Could Hear, “Sorry, Your Children Are Ugly”

Posted: June 7th, 2012

[by Blake Discher] Photographers are not usually the best editors of their own work. The task of choosing which images belong in your portfolio, either online or analog, is often best left to anyone but yourself. We’ve all photographed that executive who woke up grumpy or turned a very boring office into an acceptable background [...]

Consultants & Reps & Assistants (Oh My!)

Posted: June 6th, 2012

[by Judy Herrmann] If you’re having trouble marketing your business, it may be time to look beyond traditional DIY strategies.   Depending on your circumstances, a consulant, rep or in-house Marketing Assistant can be just the help you need. Consultants are perfect for those who are looking for guidance in a specific area such as getting [...]

Showing Up is Not Enough

Posted: June 5th, 2012

[by Colleen Wainwright] Think of the best classes you’ve ever taken–the ones that engaged you, challenged you, and stuck with you for years afterward. Chances are they weren’t just winners just because they were expensive or the teacher was great, but because of what you brought to them: a genuine interest in learning, your full [...]

Seek Synergy – Not Pain Relief

Posted: June 4th, 2012

[by Carolyn Potts] “The whole is greater than the sum of parts.” ~Aristotle The relationship between a photographer and a rep or studio manager must be based on a deliberately created, synergistic relationship. Synergy occurs when two individuals (or companies) are made stronger by combining their different– yet complementary– skills and abilities. It brings value [...]

Drop It Like It’s Hot

Posted: June 1st, 2012

[by Jenna Close] In order to keep all my balls in the air I have to remind myself to drop everything.  While this isn’t always easy, it’s definitely worth it.  Sometimes I simply take a walk around the block, other days I’ll go surfing, read a book, or snoop around on Facebook for half an [...]