Five (or Ten) Minutes to Awesome

[by Colleen Wainwright]

It’s not news. In fact, it pre-dates most of today’s popular marketing vehicles. But that’s the point: in an era when we’re deleting the cruft from our email inboxes and social media streams faster than you can say “kudzu”, a hand-written, hand-addressed note cuts through the clutter like a hot knife through butter.

Even better? Taking the time to personalize it further — with a sketch or an enclosure or the addressee’s name in fancy (or dramatic, or cartoony) lettering on the envelope. The harder your message is to throw away, the longer it will stick around reminding them of you.

Colleen Wainwright is a fan of hand-written notes, embellished envelopes, and other tangible pieces of awesome, some of which she features in her ASMP seminar on non-sucky marketing.

By Colleen Wainwright | Posted: May 16th, 2012 | 1 comment


 

One Response to 'Five (or Ten) Minutes to Awesome'

Subscribe to comments with RSS or TrackBack to 'Five (or Ten) Minutes to Awesome'.

  1. [...] BlogĀ :: A brief argument for attraction-based methods of building a mailing list; a quickie on writing better thank-you notes; how to get the most out of your consultant; some examples of highly-effective low-cost marketing; [...]

     


 

Leave a Reply