Archive for May, 2012

Pruning

Posted: May 31st, 2012

[by Jay Kinghorn] After three years of being a homeowner, I’m reluctantly learning to garden. One of the first lessons my neighbor taught me is to annually prune back the dead branches and leaves of our outdoor plants to allow the new growth a chance to survive. Since gardening also leaves quite a bit of [...]

Catch & Release (no, not a shutter release)

Posted: May 30th, 2012

[by Kimberly Blom-Roemer] If you’re anything like me, you will have a hundred different tasks running around in your head you need to do. They will nag me until I do something about it, distracting me from the project at hand or my family, and detracting from being 100% in the present. To help achieve [...]

The Great Juggling Act and How to Get it All Done

Posted: May 29th, 2012

[by Gail Mooney] If there’s one thing I’m good at – it’s using my time well.  My mother used to tell me “If you want something done – ask a busy person to do it.”  I never really understood that until I became the owner of my own business and had to do so much, [...]

How to Become an Expert at Negotiating Price with Clients

Posted: May 25th, 2012

[by Susan Carr] No one enjoys talking about money, at least only a few strange birds do. For those few, it is a game. If they are selling, they work to get the highest price possible. If they are buying, they want the lowest. As independent working photographers, we are all entrepreneurs who have to [...]

Bringing Up Budgets

Posted: May 24th, 2012

[by Judy Herrmann] When it comes to talking money with clients, there are two different strategies I follow depending on circumstances. If the person calling is someone I’ve never heard of and it’s clear they don’t have much experience with hiring photographers, I will usually bring up the budget right away.  I don’t want to [...]

I Want the Entire Budget

Posted: May 23rd, 2012

[by Rosh Sillars] Whatever my client’s budget is, I want it.  The worst feeling is when I leave money on the table. That is why I use per-image pricing. I’ve found that when clients have a set budget, they will use it if you give them the opportunity.  Day-rates don’t offer the opportunity to purchase [...]

Budgets

Posted: May 22nd, 2012

[by Todd Joyce] Talking about money is difficult for many of us.   I admit, it brings about an uncomfortable feeling for me, too, but getting it out of the way up front is incredibly important.   There are three stages of discussing a budget: upfront, during any changes and the summary. At the first discussion of [...]

Tactfully Approaching the Budget

Posted: May 21st, 2012

[by Jenna Close] Dealing with budgets can be a tricky situation.  I always find it odd when a client says they “don’t have a budget”, so I tend to look at this response as more of a tactic than the actual truth.  In most cases, when someone is looking for a product or service, they [...]

Marketing Photography to B2B and B2C Clients – Don’t Treat Them Like Twins. They’re Cousins

Posted: May 18th, 2012

[by Carolyn Potts] While the marketing strategies share similarities, they’re not identical. When you create a photography marketing message to reach a decision maker in a B2B environment (a business-to-business target such as an ad agency or corporation) understand there are different buying behaviors than in a B2C market (a business-to-consumer e.g., weddings, portraits, etc.). [...]

Free Marketing Insights

Posted: May 17th, 2012

[by Rosh Sillars] Google has an excellent resource to help support your business called http://www.thinkwithgoogle.com/insights.  It contains insights, trends, research and statistics from Google and recommended resources photographers can use for  marketing. Rosh Sillars is the author of www.onehourphotographer.com

Five (or Ten) Minutes to Awesome

Posted: May 16th, 2012

[by Colleen Wainwright] It’s not news. In fact, it pre-dates most of today’s popular marketing vehicles. But that’s the point: in an era when we’re deleting the cruft from our email inboxes and social media streams faster than you can say “kudzu”, a hand-written, hand-addressed note cuts through the clutter like a hot knife through [...]

Annoy Yourself!

Posted: May 15th, 2012

[by Kimberly Blom-Roemer] Are you avoiding marketing as though it was a trip to the dentist? There is a way to change that behavior: ANNOY YOURSELF! First, in December not only do I review my marketing activities for the previous year, I schedule the whole next year. For example, based on my review, I decide [...]

Make It Personal

Posted: May 14th, 2012

[by Jenna Close] I get a lot of email requests for internships and assisting gigs.  The only ones I respond to are those who have obviously taken the time to really look at my work.  Conversely, in my own marketing I try to include a personal note about a campaign I liked or a design [...]

Pick Me, Pick Me, Pick Me

Posted: May 11th, 2012

[by Kevin Lock] Clients… we need them.  I like to think that most of the time, they need us as well.  From time to time I ask ‘why me’?  Why do my clients pick me?  My first thought is of the most obvious reason.  The images.  Most of my conversations with perspective clients are a [...]

Stop Guessing

Posted: May 10th, 2012

[by Judy Herrmann] When it comes to how or why clients choose photographers, there are probably as many answers as there are clients.  What really matters is how your prospective clients view photography and photographers. Instead of imposing your own values and assumptions, why not go straight to the source?  Depending on your relationship with [...]

Provide a Positive Solution

Posted: May 9th, 2012

[by Thomas Werner] During difficult economic times it is easy to become frustrated as you work to hold onto existing clients while growing and changing your business. Do your best not to let your frustration enter into your work or your conversations, the end result will only be detrimental to yourself and your business. Clients [...]

Selecting Photographers

Posted: May 8th, 2012

[by Tom Kennedy] My observations about selecting photographers for assignments goes back to my time as director of photography at National Geographic.  Fundamentally, I saw it as my role to identify photographers who could contribute to the magazine on the basis of their talent, creative vision, and passion for particular genres that would be useful [...]

It’s Not Always About Price.

Posted: May 7th, 2012

[by Todd Joyce] Here is a short list of why you may have lost that job… Hard to work with Not a problem solver Not fun Style is wrong for the job Not good with clients Reminds the buyer of someone they hated in High School…  (it happens) Quality of work isn’t as good Too [...]

Take a Risk!

Posted: May 4th, 2012

[by Selina Maitreya] Years ago I  was an agent, and repped a  top photographer in Boston.  I was in my game going on 40 portfolio appointments a month.  Early on in the process I got very frustrated as ad’s would quickly look through my talent’s portfolio, flipping pages fast. I was usually in and out [...]

Getting Appointments

Posted: May 3rd, 2012

[by Judy Herrmann] In today’s fast-paced work environment, convincing prospective clients to carve out face-time is harder than ever.  With fewer hours to spare and more photographers clamoring for attention, these tips can help you stand out from the crowd: Do your homework. Make sure the people you’re calling really need what you sell.  I [...]

Why Getting a Meeting is Like Internet Dating

Posted: May 2nd, 2012

[by Barry Schwartz] For a huge number of very complicated reasons, some years back I developed an expertise in internet dating. OK, it’s because I was single. Since then, I’ve counseled many of my (anxious) friends in how the thing works.  It’s pretty straightforward. You get online, do some research, and look for potential dates. [...]

Lunch on Me

Posted: May 1st, 2012

[by Kevin Lock] A successful photographer told me a long time ago that “keeping existing clients is so much easier than finding new ones.”  I would add that keeping existing clients is much more important than finding new ones. One way that I ensure repeat business from my clients is to make them feel special.  [...]