Evernote: Your New Favorite Everything Bucket

[by Colleen Wainwright]

I’ve tried as many tools for the heck of it as I have out of sincere need. Like most productivity nerds, I just really, really like playing with apps and widgets.

But the one tool I’ve found that’s both fun to play with and really useful is Evernote. Available as a web, iOS (and other mobile platforms) and desktop app, Evernote is basically one of those so-called “everything buckets” you can dump any kind of media into–text, images, and audio–but with incredibly powerful search, filing, syncing, and tagging tools, so you can organize and find your data anytime and anywhere you want.

And that’s just the free version. Upgrade to premium ($5/month or $45/year) and you can also store video files up to 50mb, share folders with other people, and view your files offline on your iPhone. Just a few of the current ways I use Evernote all the time are to…

  • …save all the destination info I need when I travel for work or pleasure–contact info, maps, confirmation receipts, and so on, in text and PDF forms
  • …store recipes, ebooks, quotes, digital “swipe”, and other sources of inspiration and education
  • …file research for longer writing projects

But my favorite use is holding marked-up screen grabs for projects like website and identity redesign. I take a screen capture of a page with a feature I like in Skitch (free) and mark it up with any notes I want to remember, either by dragging it onto the Evernote icon in my dock, or automagically sending it with a keyboard shortcut.

Evernote’s huge cult following means there are plenty of tutorials out there you can take advantage of. Michael Hyatt, former CEO of Thomas Nelson publishing, has a useful series of posts on Evernote (free) and Brett Kelly wrote the definitive guide on how to get the most out of Evernote ($25, PDF download). It’s so good, in fact, that Evernote hired him after reading it. (Now that is one productive app!)

Colleen Wainwright makes extensive use of Evernote as she tweaks her multipurpose seminar on marketing, Making People Love You Madly, for various stops on the ASMP chapter circuit.

By Colleen Wainwright | Posted: April 3rd, 2012 | 1 comment


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  1. [...] the ASMP, on a variety of marketing and productivity-related topics. Recent contributions include a love note to Evernote and managing expectations with your very own Twitter [...]



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