Archive for April, 2012

Preparing for a Face-to-Face

Posted: April 30th, 2012

[by Jenna Close] I think I’ve mentioned this before, but I’ll say it again for the record: I’m an absolute, bona-fide chicken when it comes to asking for a meeting.  The biggest problem with this situation is that in-person meetings are an extremely important aspect of marketing; far more potent than faceless mailers and multiple [...]

Building an Effective Mailing List

Posted: April 27th, 2012

[by Judy Herrmann] Not so long ago, photographers could achieve success by inundating the market with simple promotions like postcard mailers or email blasts.  Today, however, the buyers of commercial photography are buried under a sea of promos that’s getting deeper every day.   If the old spray and pray approach isn’t working so well anymore, [...]

Qualities of a Workhorse Mailing List

Posted: April 26th, 2012

[by Charles Gupton] The foundation for building a workhorse client contact list is formulating a good idea of the different ways you plan to use the list — and the simplest method of grouping the names so that they can be easily sorted. I’ve found it’s very easy to over-think and over-complicate the process of [...]

How Attractive Can You Be?

Posted: April 25th, 2012

[by Colleen Wainwright] When it comes to building a great mailing list, size doesn’t matter–engagement does. I should know–last summer, my little list of 2,500 devoted newsletter readers helped me to raise (well) over $50,000 in 50 days, without my ever asking them for a dime. The open secret to engagement is two-fold: (1) provide [...]

Steps to Building a List That Serves

Posted: April 24th, 2012

[by Selina Maitreya] Before there was Google and Agency Access, there was one key source: the library. That’s where I hung and that was my main source of information. Whether you are using  a list service or going on your own, here are key steps you need to take to build a list that serves. [...]

Building a Good Mailing List – DIY is the Best Way

Posted: April 23rd, 2012

[by Gail Mooney] I’ve been building mailing lists since the very start of my career, over 30 years ago.  I’ve bought lists, subscribed to lists and built my own over the years.  How I target potential clients has changed as technology has enabled other means of accessing information as well as how you reach people, [...]

IFTTT (If This Then That)

Posted: April 20th, 2012

[by Jay Kinghorn] Looking for a way to streamline your cross-channel social media publishing? Check out  Short for If This Then That, IFTTT is a Web site that links together a collection of online publishing services. For example, you can have IFTTT automatically create a Tumblr post whenever you add a new video to [...]

Your Easy Button

Posted: April 19th, 2012

[by Judy Herrmann] Instead of reading mountains of books and blogs, try curling up with a great teleseminar.  Tomorrow from 12:00 – 7:15 eastern, Selina Maitreya presents Clarion Call 2012 where seven presenters will cover a wide range of critical topics for today’s working professional. I am excited to be joining my fellow Strictly Business [...]

The 80/20 Rule

Posted: April 18th, 2012

[by Gail Mooney] To be most effective with social media, use the 80/20 rule.  80 percent of your posts should be sharing knowledge with your “friends” and 20 percent should be about you.  If you can do both in one fell swoop then great – but people quickly tire of self promotion that brings no [...]

Bob Should Not Be the Only Sponge

Posted: April 17th, 2012

[by Jenna Close] One of my career regrets is that I didn’t take the Fashion Photography class when I was in school.  My excuse at the time was that I had no desire to be a fashion photographer.  Now I know that what I might have gained from trying to shoot fashion would have benefited [...]

The Gift of Gab

Posted: April 16th, 2012

[by Todd Joyce] Some of us were born with it.   If you aren’t one of the lucky ones, practice – especially before you cold call prospective clients.   Sounding comfortable will help the conversation flow.  Practice by making idle conversation with the server at a restaurant.   Talk to the checkout person at the grocery.   And, when [...]

Tell Them What You Can Do For Them

Posted: April 16th, 2012

[by Gail Mooney] It might seem obvious, but when selling your services and/or yourself to a potential client, talk about what your imagery can do for them and how it can help in delivering their company’s message.  It’s fine to talk about your photographic skills and attributes, but don’t fall short by not connecting the [...]

What Really Matters?

Posted: April 15th, 2012

[by Jay Kinghorn] “There are a thousand things we could be doing, but only one or two that are critically important.” Jack Dorsey, co-founder of Twitter & Square This quote has quickly become a litmus test for my to-do list every day. We live in an era with abundant opportunities yet a scarcity of time [...]

Inspired by Creativity

Posted: April 13th, 2012

[by Selina Maitreya] Creativity of all types inspires me. My love for art of all kind started when I was quite young. When I was a little girl my grandparents lived in NYC. We ‘d travel in monthly to see them and often my mother had a trip to a museum planned. While we went [...]

Inspiration and Opportunity

Posted: April 12th, 2012

[by Thomas Werner] When I initially thought about this post the answer to the question of inspiration seemed quite simple. First my students came to mind, I often look to them for inspiration, their perspective on our business is enlightening and they consistently introduce me to new ways of seeing. Next I thought of friends [...]

Get Inspired to Succeed – Clarion Call 2012

Posted: April 11th, 2012

If you’re eager to build a successful photography business, Selina Maitreya’s upcoming Clarion Call 2012 covers key steps to success in today’s commercial photography market.   This free online program provides over 7 hours of up-to-the-minute information and time-tested advice.   Selina has gathered an illustrious group of presenters including our very own contributors, Judy Herrmann and [...]

The Habits of Inspiration

Posted: April 10th, 2012

[by Charles Gupton] I think about inspiration a lot. What I’ve realized is that, not unlike food, I want to have it everyday. And even though I try to have it every morning, I like to have it in the afternoon and evening as well. As creatures of habit, we usually look for inspiration in [...]

Taking It All In

Posted: April 9th, 2012

[by Jenna Close] There’s nothing I love more than when inspiration strikes me.  It feels great to have an idea just ‘pop into my head’.  However, I think that feeling can be a little misleading.  The way I imagine it, those very ideas are not actually spontaneous.  They are a result of filling my mind [...]

My Favorite Apps

Posted: April 6th, 2012

[by Kevin Lock] Photo: Hipstamatic.  Even though this app may be over used, it continues to dazzle and start conversations (at least with my peers – e.g. beginners and my family).   I am continually amazed at the fun that can be had with this app and the ‘fruits’ of my labors.   Business: Keynote.  This [...]

Capturing-It’s Not Just For Images: Cloud-based Apps Support Creative Inspiration.

Posted: April 5th, 2012

[by Carolyn Potts] An untethered day is a good day. I’m happiest when not tied to my desk, so I love cloud-based apps. Two of my three favorite productivity apps, both Evernote,  and Blinksale are cloud-based. My third favorite app is Dragon Dictation which I often use in conjunction with Evernote. Evernote, as their tagline [...]

Rediscovering Photo Bliss Through iPhoneography

Posted: April 4th, 2012

[by Tom Kennedy] For me, iPhoneography is all about restoring a fundamental kind of creative joy that I had as a 12 year old first discovering the magic of image-making.  There is a fluidity to using the iPhone as a camera that is somehow triggering my imagination and visual responsiveness to the world around me. [...]

Evernote: Your New Favorite Everything Bucket

Posted: April 3rd, 2012

[by Colleen Wainwright] I’ve tried as many tools for the heck of it as I have out of sincere need. Like most productivity nerds, I just really, really like playing with apps and widgets. But the one tool I’ve found that’s both fun to play with and really useful is Evernote. Available as a web, [...]

My Apps…My Brain…

Posted: April 2nd, 2012

[by Kimberly Blom-Roemer] It is amazing to me how in such a short time, apps have become an indispensable tool in my business. Here are some of my favorites: LinkedIn This app is really well put together, and allows for easy monitoring of my connections via LinkedIn. In fact, I think it is a lot [...]