Archive for March, 2012

Amplify Your Social Media with HootSuite

Posted: March 30th, 2012

[by Richard Harrington] These days you’ll hear a lot about the “miracles” of social media.  My take is that this is simply a new name for a practice that’s existed since the start of the Internet. I remember being in college and belonging to online bulletin boards and groups about some of my favorite hobbies [...]

Biography Videos

Posted: March 29th, 2012

[by Rosh Sillars] A biography video is a great resource for prospects and to share in the social media. A biography video should be less than a minute long and should contain more than your portfolio.  Make sure you create a personality clip in which you describe your work, experiences and philosophy. Behind-the-scenes footage is [...]

Social Marketing

Posted: March 28th, 2012

[by Selina Maitreya] The best tip I can share with you is to use social media as a marketing tool – not just as place to hang.  It’s an easy  two step process: Build your following with clients (not just friends, other photographers or family). Create sales trails. Building Your Following: Create a profile on [...]

Evernote & Tweetdeck

Posted: March 27th, 2012

[by Jay Kinghorn] I look at my Twitter feed as a tool for sharing curated links to articles, case studies and snippets of information my audience will find interesting and useful for running their businesses. To make the process more efficient for me, I capture articles I gather on my travels through the Web using [...]

First, Manage Expectations

Posted: March 26th, 2012

[by Colleen Wainwright] While I’ve test-driven all manner of vehicles for managing social media use, none have given me back more of my life and my sanity than something I created myself: a Twitter policy. Or rather, my policy; I was inspired to create it after stumbling on one created by Ike Piggott (who has [...]

Never Pay Too Much For Money

Posted: March 23rd, 2012

[by Judy Herrmann] When I was in my early 20s, I used to run around asking almost everyone I met “What’s the best piece of business advice you ever got.”  I collected some real gems along the way but this one, from a photographer named Tom Guidera who was then a director on ASMP’s national [...]

Never Go into Competition with the Person Who Taught You Everything You Know…

Posted: March 22nd, 2012

[by Todd Joyce] …because they might not have taught you everything they know.” One of the best ways to gain experience and knowledge of the industry is to assist.  I assisted for five years.   Five years?  Ouch.  I suppose some might call me a slow learner…  In that time, I gained a lot of knowledge [...]

Learn From Your Mistakes

Posted: March 21st, 2012

[by Ellen Boughn] Early on in my career I made a costly mistake…costly to the tune of over $5000 at a time when that was a bigger deal than today and my situation left no room for a financial misstep. I was an emotional wreck. First I went through the  ‘how could I be so [...]

Bloody Murder

Posted: March 19th, 2012

[by Jenna Close] There are two pieces of business advice that always stick with me.  Over the past 5 years, I have had to remind myself of both numerous times. You Can Bleed to Death From a Million Small Wounds. We all know what it feels like to take an unexpected hit: a regular client [...]

Frame Grabs – Don’t Leave Money on the Table

Posted: March 16th, 2012

[by Gail Mooney] When shooting video footage for a client, make sure you include in your SOW (statement of work) that no image licensing rights are granted for frame grabs pulled out of the footage.  Otherwise, you’ll leave money on the table and eliminate the need for your client to hire you to shoot still [...]

Accountability

Posted: March 15th, 2012

[by Selina Maitreya] Possibly the most important tool you need as you aspire to success at any level in an area of photography is accountability.  Think about it – all plans, every effort, and each action you THINK about needs to be actualized in order for it to reap results.  But, in our universe thinking [...]

Test Market Your Elevator Speech

Posted: March 14th, 2012

[by Jay Kinghorn] In the book, The Lean Startup, author Eric Reis encourages entrepreneurs (yes, this means you) to test the assumptions you have about your business, particularly as you start a new endeavor. As my company has worked to refine its positioning, I’ve been testing my elevator speech at business networking events to see [...]

Are You Utilizing ALL Available Marketing Avenues?

Posted: March 13th, 2012

[by Kimberly Blom-Roemer] There is more than one way to contact a client. Are you utilizing all of them? A truly successful marketing campaign maximizes various avenues: paid advertising (both print and online) paid direct mail free publicity workshops and seminars lead generator programs social networking face-to-face networking We all know about direct marketing – [...]

Under Promise, Over Deliver

Posted: March 12th, 2012

[by Todd Joyce] When a client asks when I’ll have something done, I often think how long it will take me, then add some time to it.  That way if something happens or I need more time, I can still get it to them when promised.  It’s better to deliver it earlier than they thought, [...]

Sales ≠ Bragging

Posted: March 9th, 2012

[by Judy Herrmann] In my seminars and consultations, I meet a lot of photographers who feel uncomfortable about sales.  Most of them, like me, were raised to believe that it’s wrong to toot your own horn.  We feel embarrassed talking about being “the best” at something.  It feels like bragging and we were taught that [...]

Talking With the Decision Maker

Posted: March 8th, 2012

[by Blake Discher] When a potential client contacts you for an estimate on a project, you should always try to determine if you are talking to the decision maker.  Ideally, you want that person to hear what value (or differentiation) you can bring to the project. Remember the “telephone game” back in grade school?  If [...]

We Don’t “Close Deals”

Posted: March 7th, 2012

[by Selina Maitreya] Ok, lets get right to the point.  In assignment photography we don’t close deals.  Your job is NOT to walk into an office, and walk out with a PO for an assignment.  Anyone who tries to teach you how to “close the deal” simply doesn’t know our industry. You need to cast [...]

Do You Use Word Pictures?

Posted: March 6th, 2012

[by Rosh Sillars] The next time you meet a potential client, don’t tell them what you do, explain in vivid detail how you can help them. Here’s an example: When I meet designers, I ask them if they’ve ever had a client send them a folder full of unusable photographs for an upcoming project, such [...]

Making the Best of a Deal that Doesn’t Close

Posted: March 5th, 2012

[by Jenna Close] Closing the deal feels great.  It’s one of the best parts of being a photographer.  What’s harder to think about are the times when the deal falls through.  Even when I don’t take the job, I do my best to leave a positive impression. Saying No.  It’s difficult, but sometimes the job [...]

Things You Never Learned in School

Posted: March 2nd, 2012

The Agency Access Academy launched today with a free on-demand webinar, Things You Never Learned in School, presented by Amanda Sosa-Stone and Jennifer Kilberg.  Learn how to build long-lasting client relationships and use marketing tools like cold calls and elevator speeches effectively.  This webinar will be available for a limited time only, so register today.

Licensing + Options = Happy Client

Posted: March 2nd, 2012

[by Kevin Lock] Would you eat at a place that only served one menu item?  I am not talking about a burger joint that offers more than burgers.  I am talking about a burger joint that offers a quarter pound burger, medium well, white bread, ketchup and mustard.  No pickles, no fries, no drinks, no [...]

Licensing, Copyright and Compensation

Posted: March 1st, 2012

[by Judy Herrmann] Copyright exists to serve the public good by granting a limited monopoly to creators that provides them with the financial incentive and support necessary to keep creating.  It seems to me, though, that the main people benefitting from current copyright laws are corporate rights holders, not independent creators.  What the big guys [...]