[by Thomas Werner]
This may seem intuitive to many reading this, but I meet far too many young photographers who believe that as long as they have a printable image on the screen of their camera they have done enough in terms of creating.
You need to use a meter to make informed choices regarding the reproducible lighting ratios in your image. The light in your image is not only a technical consideration, but also a function of concept, narrative and mood. You can make up for some of that in post, but the majority of photographers are not skilled enough in post production to do so and do it well.
You also need to remember that clients will want you to reproduce qualities of light and lighting set-ups when you are hired. You have to be able to reproduce your imagery if you want to be hired again.
Use a light meter, make informed choices and get it right the first time. It will make your life easier and help you move toward a more successful career.
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