[by Richard Harrington]
One of the hardest parts about being diligent in your social media efforts is the feeling that you aren’t really accomplishing anything. Sure a few Likes or Retweets may give you a temporary belief that you “matter”. But it’s really hard to know if you’re making any real progress.
Fortunately there’s Klout.com which you can track your progress. The service is totally free to use and has been around since 2008. Essentially you can connect several social media networks like Facebook, Twitter, Google+, YouTube, and more (but only one account from each). You can also link several blogging platforms as well as photo sharing services. Why all these connections? That’s simple, for measurement.
Klout essentially measures your online influence from your social networks. This means you can see where you’re making the needle move. For example it measures these:
- Twitter: Retweets and Mentions
- Facebook: Comments, Wall-Posts, Likes
- LinkedIn: Comments, Likes
- Foursquare: Tips, To-Do’s, Done
- Google+: Comments, Reshares, +1
Every day you get a status report via a score. The average score is 20, but it ranges up to 100. This can be really usefully to gauge your online influence.
Klout also identifies topics it feels you are influential on. This is not based on how much you post, rather its how much your content is getting amplified.
You also can see where you’re having the most influence and even compare your online reach to others.
The service is a very useful way to track progress in the online world. I find it most helpful to view my Influencers section Both to see who’s most interested in my content as well as who I am influenced by in regards to social media. This section helps you determine your best online allies as well as potential customers.
Feel free to dig in to my profile – http://klout.com/#/rhedpixel/- and then compare it to yours. Look at some of your colleagues and start to put the connections together. Information is truly power and it really helps to track your progress over time.
Richard Harrington is the founder of RHED Pixel, a visual communications company in Washington, D.C. You can read Rich’s blog at www.RichardHarringtonBlog.com as well as follow him on Twitter @rhedpixel. To learn more about time-lapse, HDR, and panoramic photography, explore www.3Exposure.com. If you’d like to check out his books, just swing by his Amazon page.
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