Archive for February, 2012

Licensing

Posted: February 29th, 2012

[by Thomas Werner] It is hard to debate the decline in licensing fees over the past decade. We have seen a number contracts asking for the right to use a photographer’s image on multiple platforms for one flat fee, particularly in the editorial world. This combined with the democratization of our industry and a large [...]

Seeking Licensing Solutions

Posted: February 28th, 2012

[by Richard Kelly] For imaging professionals the issues of copyright, licensing and compensation are forever intertwined. For the past three decades this model – licensing a specific use for a specific amount of money – has served us well.   In the print days we could limit use based on audited periodical circulation, a fixed number [...]

Where Do We Go From Here?

Posted: February 27th, 2012

This week, we set our sights on the licensing and the future.  We’ll explore this topic here on this blog and in the ninth webinar of The Future of Art & Commerce: What Users & Creators of Visual Content Need to Know in These Rapidly Changing Times, a series of free webinars jointly produced by [...]

Use a Light Meter

Posted: February 24th, 2012

[by Thomas Werner] This may seem intuitive to many reading this, but I meet far too many young photographers who believe that as long as they have a printable image on the screen of their camera they have done enough in terms of creating. You need to use a meter to make informed choices regarding [...]

Jump In and Let Someone Else Drive

Posted: February 23rd, 2012

[by Kevin Lock] My suggestion for the day… do not re-invent the wheel to get where you need to go.  Borrow a friends car.  Better yet, their personal limo. If you are looking to improve your lighting skills and explore some new techniques, check out Dave Black’s “workshop at the ranch.”  Dave has been publishing [...]

Sundial in your Pocket

Posted: February 22nd, 2012

[by Jenna Close] I recently found an app called Sun Seeker (available for iPhone and iPad at this point) that has been a great help in shoot planning and execution.  While the Flat View compass is too wacky for me, the 3D view is particularly noteworthy, as you can aim your phone anywhere and it [...]

Delivering Images

Posted: February 21st, 2012

[by Todd Joyce] Hard drives are coming down in price so much so that you can factor a small drive into the cost of a big job for delivery.   It takes less time and hassle than burning several DVDs and clients love it.   Be sure to use a stable drive and package for transport though.  [...]

Resources For Learning After Effects

Posted: February 20th, 2012

[by Jay Kinghorn] If you’re working in multimedia and are interested in learning Adobe After Effects, a great tool for setting still photos or artwork in motion, there are loads of great training videos online. Here are a few of the resources I’ve found most valuable:  Video Copilot: A series of 10 basic training videos [...]

A Valuable ASMP Member Benefit – FoundFolios

Posted: February 17th, 2012

Did you know that ASMP members get 15% off any FoundFolios membership?  FoundFolios is a creative network where photographers can showcase their work to other creatives looking for talent.  They offer great-looking portfolios and they back it up with marketing support!  The news just got even more interesting this week with their launch of FoundPicks, a [...]

Fast, Easy, Convenient

Posted: February 17th, 2012

[by Judy Herrmann] Over the past few years, advances in technology have changed how we buy things.  We expect transactions to be fast, easy and immediate.  We expect to be able to find out 99% of the information we need to know in order to make a purchase decision without ever having to pick up [...]

The Client Perspective

Posted: February 16th, 2012

[by Selina Maitreya] “What DO clients really want?” I hear that question all the time as I work with my photographers helping them build businesses that thrive. It’s remarkable . With all of the changes that we have witnessed and transitioned through, the one thing that has not changed is the answer to that very [...]

Progress Billing

Posted: February 15th, 2012

[by Richard Harrington] Billing is one of those subjects that can often be an uncomfortable conversation.  While you may not be comfortable talking about money, your client will be a lot happier if there are clear expectations that define the business terms. Every video or photo project should be split into progress payments. The benefits [...]

Where is Your Mind?

Posted: February 14th, 2012

[by Charles Gupton] Where is your mind when a client calls or emails you about a project? Invariably, my mind is buried in the details of some other project — or I’m on location shooting. Where my mind isn’t, at that moment, is on the client’s needs or concerns. But I know that if I [...]

Trading Shoes

Posted: February 13th, 2012

[by Jenna Close] There’s nothing like the other side of the coin to put things into perspective.  Earlier this year I found myself searching for a website designer.  In the process, I learned a few things about being a client. It’s stressful… The client’s colleagues and boss will be judging THEM based on how YOU [...]

Do You Have Klout?

Posted: February 10th, 2012

[by Richard Harrington] One of the hardest parts about being diligent in your social media efforts is the feeling that you aren’t really accomplishing anything.  Sure a few Likes or Retweets may give you a temporary belief that you “matter”.  But it’s really hard to know if you’re making any real progress. Fortunately there’s Klout.com [...]

Do You Track Your Marketing Success?

Posted: February 9th, 2012

[by Kimberly Blom-Roemer] If you don’t… I will be blunt… your wasting your time and money. Period. There are various ways to track your marketing success. No, you can’t see if someone even glanced at your postcard before throwing it in the circular file. BUT, you if you have it set up that you can [...]

Opportunities Can Come From Anywhere

Posted: February 8th, 2012

[by Rosh Sillars] If you don’t track where leads are coming from, there is no way to know where to put future time, effort and money. Reviewing Google Analytics is an important part of tracking website traffic and understanding your Internet sales funnel. Tracking clicks from your latest e-mail campaign will help you become a [...]

Tracking the People Who Market For You

Posted: February 7th, 2012

[by Colleen Wainwright] There’s no question that tools like email newsletters, trackable bit.ly URLs and other digital tools with baked-in statistics are a boon to businesses wanting to market themselves. You can test different approaches and come up with meaningful measures of how comparatively successful your efforts have been. But one of the most effective [...]

Ask, Record, Adjust, Repeat

Posted: February 6th, 2012

[by Jenna Close] Tracking your marketing efforts closely is a great way to understand what is working for you and what isn’t. For each mailing campaign, I record the recipients, the type of campaign (4×6  postcard, mini-portfolio, etc), size of the mailing, date and the cost.  For broader endeavors, such as a yearly subscription to [...]

Easy Tip to Avoid Accidently Erasing Memory Cards

Posted: February 3rd, 2012

[by Richard Harrington] I have a tendency to carry a lot (and I mean A LOT) of memory cards on a shoot.  Between shooting panoramic photos, time-lapse sequences, and HD video, I burn through memory cards faster than most.  I find myself needing to be certain that I avoid accidentally erasing data. Here’s my strategy [...]

It’s Easy: Use Apps to Support Your Marketing Wake-Up Callalls.

Posted: February 2nd, 2012

[by Carolyn Potts] There are two apps that can keep you from falling asleep at the wheel on the road to your photo marketing success: Evernote and  iCal. When used in conjunction, they’re even more powerful. 1. Good content always comes first. Evernote is a great app to capture portfolio shoot ideas as they come [...]

The Frequent Writer’s Secret Weapon

Posted: February 1st, 2012

[by Colleen Wainwright] I measure the usefulness of any piece of software on my computer by how much I miss it when using someone else’s machine. By that measure, easily the greatest item I’ve ever bought has been the text storage and expansion utility for the Mac, TextExpander. (Full disclosure: four years after becoming a [...]