Stop Marketing in the New Year
[by Colleen Wainwright]
While no one can predict what the next 12 months will bring, there will almost certainly be too much of it.
Too many “dig-me” blog posts. Too many pointless newsletters. Too many tweets and re-tweets and status updates. Way too many inspirational quotes.
Altogether too many requests for the least little bit of the most increasingly valuable resource on the planet: attention.
If you’re looking to market your services in 2012 and beyond, I humbly suggest you consider one strategy above all others: doing more with less. Send out fewer messages, but make them bubbling with awesomeness and value–bonus points for brevity! Think about your clients, your prospects, your colleagues, and what they need, then seed your marketing landscape with that: Helpful information. Thoughtful, carefully crafted analyses of the news everyone around you is mindlessly regurgitating. Outstanding tutorials. Meticulously conceived and edited video.
It will be scary at first, exercising restraint. Your gains will be slower and less obvious. (Hint: a mastermind group can help fill in the emotional gaps created by the dip in constant “likes” and other public feedback.) But in an overly saturated, digitally-driven universe, they stand a better chance of standing out, and of becoming enduring.
Colleen Wainwright shares all of her best do-more-with-less marketing techniques in her lively and modestly-titled ASMP seminar, Making People Love You Madly.
One Response to 'Stop Marketing in the New Year'
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Colleen,
I couldn’t agree with you more. Essentially, there’s just too much “noise”.
Too many “pundits” on TV, too many tutorials, too many seminars and workshops (virtual and otherwise), too many posts, tweets, retweets, likes and unlikes.
Sometimes I feel overwhelmed just going into a grocery store because there are too many choices.
There are so many people on so many platforms telling us all what we need to do or how we need to feel that we forget sometimes to listen to ourselves. In fact it seems like we are trying to drown out our inner voice with all these distractions.
But ever now and then the “gems” stand out amongst the noise – the “real” stuff always does. I used to get annoyed by the “clutter” but I don’t let it affect me that way anymore because sometimes what annoys me, may ring true with someone else.
So, I choose to monitor my intake and feel grateful that we live in an age where all our voices can be heard. And I remind myself, just like when I’m editing a lengthy interview, when I’m listening to someone rambling, seemingly without saying much – that the “gems” are there – for me to take notice if I choose.