Collaboration, Are You Willing to Work for It?
[by Selina Maitreya]
Ask any photographer whether they would be happier shooting to layout or collaborating with their client to define the look and feel of a shot and most would reply the latter. Photographers live to collaborate. During the process they feel alive, excited, creative, productive, useful, valued, and, yes, loved. The process is exciting. Brainstorming, open conversations, two minds and hearts working toward a common goal, what’s not to love?
If collaboration makes the shoot even sweeter, why are more photographers not being asked for their ideas before a project is creatively completed? It’s simple. Photographers rarely promote their interest in collaborating. Most clients aren’t going to propose the option unless they have already been sold on the photographer’s interest, skill and experience as a creative partner.
If you want to collaborate you must walk the talk. You cant expect your clients to give you collaboratively oriented projects if you don’t let them know you are interested and if you don’t give them ample opportunity to trust your ability to deliver.
It’s up to photographers to show clients their collaborating skills and then gently remind them of their interest and experience. It’s a rare photographer that will proactively seek collaboration, even though most crave the gift it brings.
But you will be different! Start by building a vision based portfolio. Who wants to collaborate with someone who hasn’t taken the time to develop their own approach to photo? Check out the wording in your bio on your website. Is there copy there that speaks to your interest in co-creating? Consider mentioning your love of collaboration in blog posts. Stop putting off in person visits as they are a great opportunity to promote your interest in collaboration.
Are you lacking examples of your collaborating skills?
If so, approach an art director, or graphic designer you know and ascertain their interest in working with you on a visual project. If you shoot editorial or motion, identify a non profit or publication you’d like to contribute to. Create a photo project and approach the PR director, or a freelance photo editor and offer to collaborate with them.
Every one gains through joint creative ventures. The exchange of ideas and process for those involved is huge. The end result for the viewer is one that would not have happened if the process was not in place. The reality is that if you are interested in collaborating with your clients you will need to walk your talk.
Are You ready?
Selina Maitreya is a consultant to visual creative professionals. Go here to download a free interview where Selina shares the steps to success that you need to take.
2 Responses to 'Collaboration, Are You Willing to Work for It?'
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Great prospective Selina, your insight is always enlightening.
Thanks, Selina. My husband and I frequently talk about how little photographers are sometimes involved in the creative process. This is awesome!