Archive for January, 2012

Finances – Taking the Dread Out of the “Icky Part” of Business

Posted: January 31st, 2012

[by Kimberly Blom-Roemer] One of the biggest issues for my business, and it becomes the biggest issue because of my great desire to avoid it, is the finances. OK, I don’t avoid it, I hide from it completely. So yes, on my short list as my business grows is to hire someone to handle it [...]

Pareto Applied

Posted: January 30th, 2012

[by Charles Gupton] Have you ever received a message from the universe that wouldn’t let you escape it? Something so clear, simple, and obvious that you feel silly when the realization occurs? In the last couple of weeks, I have encountered one consistent message from over a half-dozen sources including several conversations, blog posts, books [...]

Collaboration, Are You Willing to Work for It?

Posted: January 27th, 2012

[by Selina Maitreya] Ask any photographer whether they would be happier shooting to layout or collaborating with their client to define the look and feel of a shot and most would reply the latter.  Photographers live to collaborate. During the process they feel alive, excited, creative, productive, useful, valued, and, yes, loved.  The process is [...]

How You and Your Best Friends Can Make $100,000 (for someone else)

Posted: January 26th, 2012

[by Colleen Wainwright] For an introvert who’s generally happiest holed up in a cave, flailing away at a keyboard, I’ve racked up a surprising number of creative collaborations–everything from a TV pilot for a major network to a comic play (with music!) about two of the world’s least sexy chronic illnesses. Most recently, I completed [...]

Collaboration is Key in Video

Posted: January 25th, 2012

[by Gail Mooney] “Collaborate”.  That is my mantra and the one piece of advice I give to any still photographer who is thinking of getting into video.  Many photographers are overwhelmed at the prospect of having to learn new skills, like how to capture good audio and how to edit.  I tell them, even if [...]

Collaboration (Respect – the first three steps)

Posted: January 24th, 2012

[by Todd Joyce] Ladies and gentlemen, the queen of soul, Aretha Franklin! “R – E – S – P – E – C – T – find out what it means to me!”  -   Aretha sings that song with more attitude and heart now than she did when she first performed it in 1967.   I [...]

Using Collaborations to Up Your Game

Posted: January 23rd, 2012

[by Charles Gupton] Most of us have heard the old adage: “You’re known by the company you keep.” This can be especially true when it comes to collaborative efforts. Collaborative projects often present an opportunity to raise the bar for our own work. Foremost when considering collaborative partners, seek people who want to do what [...]

Manageable Marketing

Posted: January 20th, 2012

[by Jenna Close] It’s hard to part with the money needed to launch a marketing campaign, especially when you are just starting out or business is slow.  When I’m sweating the expense I look at the total cost of the campaign and compare that with how many average sized jobs I need in order to [...]

Navigation Frustration

Posted: January 19th, 2012

[by Todd Joyce] One of my pet peeves… websites that aren’t easy to navigate.   Don’t give into the whistles and bells of web design so much so that you lose your viewer out of navigation frustration.   You may not even realize how frustrating your own site is.  Have some outsiders view your site for ease [...]

Habits of Highly Successful Photographers

Posted: January 18th, 2012

[by Selina Maitreya] After working with photographers for over 30 years I’ve had the opportunity to witness the habits that I see consistently in photographers who are successful. Regardless of where they live, how old they are or what type of photo they shooting these creatives all share these habits in common: They dont take [...]

Email Rules

Posted: January 17th, 2012

[by Jay Kinghorn] How often have you been pulled away from an important task to read an unimportant email that just dropped in your Inbox?  Messages that don’t contain a hot new project from a client or a valuable piece of information? Studies show that switching between tasks requires an extra fifteen minutes  (above and [...]

Features and Benefits – What’s the Difference?

Posted: January 16th, 2012

[by Kimberly Blom-Roemer] Even though nearly marketing book on the planet recommends focusing on client benefits, most service based businesses don’t understand the difference between a feature and a benefit. Feature: the characteristic of the person or business that OFFERS the benefit to clients. Benefit: What does the client RECEIVE from a feature? Another way [...]

Tracking Image Licensing Rights – The Universal Solution

Posted: January 13th, 2012

[by Roger Feldman] Image rights holders and image users face a daunting challenge when it comes to managing licensed rights. Each year, untold thousands of rights managed, royalty free, and wholly owned images are licensed and used under vastly different terms and conditions, making the management and tracking of rights over time extremely difficult. Yet [...]

Why Your Photo Relicensing is a Miserable Failure

Posted: January 12th, 2012

[by Allen Murabayashi] We don’t need to rehash how the Getty’s industry consolidation, digital photography and microstock made it virtually impossible to be a full-time stock photographer. It’s easy to point the finger at Getty (and they undoubtedly deserve a few fingers), but digital photography alone would have shifted the pricing dynamics to what they [...]

Licensing Stock Imagery: Do You Like Roller Coasters?

Posted: January 11th, 2012

[by Patrick Donehue] If so, the next few years, with regard to image licensing and distribution, will be exciting and even an electrifying ride for you.  It may also be a bit hair raising, but isn’t that part of this addictive game that we all play? The future of image licensing and distribution will continue [...]

Creating Sustainability

Posted: January 10th, 2012

Technological changes and the global recession have left the entire visual communications industry scrambling.  Publishers, advertising agencies, corporations and all of us – the creators of the visual content they use – are struggling to redefine both the value of our offerings and how we monetize them. Examining Compensation Models for Visual Content, the sixth [...]

The Future of Art & Commerce

Posted: January 9th, 2012

This week, we turn our attention to “The Future of Art & Commerce: What Creators and Users of Visual Content Need to Know in these Rapidly Changing Times.”  Jointly produced by the ASMP and Copyright Clearance Center (CCC) this series of 10 free webinars brings users and creators of visual content together for an in-depth [...]

What’s Stopping You?

Posted: January 6th, 2012

[by Judy Herrmann] A new year.  A fresh start.  Time to rock that marketing!   But before we dig in, well, there are millions of things that need to get done first. When it comes to marketing, most of us have a pretty good idea of what needs to happen.  The challenge lies in getting it [...]

Marketing Mastery – Short & Sweet

Posted: January 5th, 2012

[by Carolyn Potts] While I was getting ready to write this post, the radio began playing Michael Jackson’s early hit “ABC easy as 123.” It struck me that that song’s message –about keeping things simple–applies as well to marketing your photography. Just remember to use “ABC” and “123.” A. Always promote your best imagery. Trim [...]

Begin 2012 with Website Basics

Posted: January 4th, 2012

[by Rosh Sillars] 2012 will offer more choices than ever for your marketing dollar and time.  Where do you want to spend it? The first place is your website, which is the core of your marketing efforts in the 21st century. Even if you use offline marketing, prospects still check you out online. What are [...]

Stop Marketing in the New Year

Posted: January 3rd, 2012

[by Colleen Wainwright] While no one can predict what the next 12 months will bring, there will almost certainly be too much of it. Too many “dig-me” blog posts. Too many pointless newsletters. Too many tweets and re-tweets and status updates. Way too many inspirational quotes. Altogether too many requests for the least little bit [...]

Marketing Resolutions for the New Year

Posted: January 2nd, 2012

[by Jenna Close] I am going to market the heck out of 2012. I am going to adhere to a schedule that I set at the beginning of the year. I am going to target clients of value, focusing on quality and not quantity. I will make more follow-up phone calls. I will not be [...]