Archive for August, 2011

Clarity & Audacity

Posted: August 31st, 2011

[by Judy Herrmann] In Googled:the end of the world as we know it, New Yorker Magazine columnist, Ken Auletta, describes Google founders Larry Page and Sergey Brin’s first pitch for substantial funding.  They were asking for $25,000,000.00 (yup that’s 25 million dollars). Auletta writes: …[they] made a brief PowerPoint presentation to establish the most telling [...]

Determination

Posted: August 30th, 2011

[by Rosh Sillars] Determination is an important part of sales.  You need to do what it takes to connect to and build quality relationships with decision makers. While sitting in my office, I overheard one of my sales representatives talking with a prospect.  The prospect wondered how my sales rep found his number and knew [...]

The Power of Differentiation -or- What’s Your Hedgehog?

Posted: August 29th, 2011

[by Charles Gupton] One of the most important components of the sales process is differentiation. Establishing what makes you different in the eyes of a potential client can go a long way in shortening the time it takes for you to land a prospective client . I can’t even estimate the number of times I’ve [...]

Gearing Up for Fall

Posted: August 26th, 2011

[by Judy Herrmann] As those lazy days of Summer draw to a close, I’m starting to prepare myself for the crazy days of Fall.  Shorter days usually mean longer hours for this working Mom, but do they have to?  As the demands of my business and my daughter’s preschool grow in tandem, I’m using what’s [...]

Photo Vest Be Gone

Posted: August 25th, 2011

[By Shannon Fagan] Photo nerds beware, there is a new vest on the market.  I like it so much, that I, er, uh, well, okay…I nerded out and bought two of them.  My discovery could be the perfect addition to gear up for photography this Fall. Scottevest is a company focusing on travel gear for [...]

Naysayers, Failures and Other Terrors

Posted: August 24th, 2011

[by Jenna Close] As a young actor I used to think of creativity as something innate.  You were either born with it or you weren’t.  People would say to me, “Oh, you’re so creative!”  as if it were something wonderful I was given but didn’t earn, like long legs or a charming smile.  Because it [...]

Back to school

Posted: August 23rd, 2011

[by Kevin Lock] “Back to school, back to school… to prove to dad that I’m not a fool.”  (Adam Sandler / Billy Madison.)  Not sure about you but I for one don’t want to start over.  I have too many years invested.  Just like Billy, I do not want to repeat the first grade or [...]

Fall’s Hottest Look? A Marketing Makeover!

Posted: August 22nd, 2011

Photo by Shawn G. Henry.  Photoshopping (R) by Donna Barger [by Colleen Wainwright] While I always treat myself to a few new “Back to School”-style supplies to ring in the change of season–a fresh box of Sharpies and maybe an iPhone 5, both in black, please–mostly I’m viewing this particular fall as an opportunity to [...]

On Keeping Up with Things – or – How I avoid Work Yet Feel Like I’m Doing Something Useful – or – How I Browse Without Feeling Like a Cow

Posted: August 19th, 2011

Some of my browser faves, in no particular order: British Journal of Photography – http://www.bjp-online.com/ Great news, good interviews, roughly analogous to PDN.   Published in a foreign country yet in English; so convenient. Luminous Landscape – http://luminous-landscape.com/index.shtml A review and essay site about equipment and aesthetics, all from a users’, practical viewpoint.  Not too gear-heady.  [...]

Your Favorite Bookmarks…

Posted: August 18th, 2011

[by Judy Herrmann] This week, we are focusing on our contributors’ favorite bookmarks.  The places we go when we’re looking for information, inspiration, insights, training, time-saving tools and more; the bookmarks we find more valuable than the millions of other potential bookmarks that populate cyberspace.  And there are millions. Now that the vast majority of [...]

Favorite Bookmarks

Posted: August 17th, 2011

[by Jay Kinghorn] Inspired by two short What I Read interviews with Clay Shirky and Chris Anderson, I’ve been focusing my attention on those writers and publications that provide deeper, thought-provoking content, rather than the daily media buzz. Here are a few of the blogs and podcasts I follow to gain insight into the trends [...]

Belly Up to the Bookmarks Bar

Posted: August 16th, 2011

[by Colleen Wainwright] There are dozens of useful Internet sites I visit daily (and yes, I realize this means I spend too much time online), but to know the ones I find most valuable, I need look no further than the bookmarks bar itself. Because it’s on that precious, narrow landing-strip of browser space that [...]

My Favorite Bookmarks and Why

Posted: August 15th, 2011

[by Richard Harrington] Clientcopia – www.clientcopia.com This site lets me know that everyone has crazy clients. Good for a laugh and a pick me up. Basecamp HQ – www.basecamphq.com I use this online project management tool for both my companies.  This keeps me organized and ensures open communication with my clients. Apple Trailers – www.apple.com/trailers [...]

The Monster Under My Bed

Posted: August 12th, 2011

[by Gail Mooney] When I was a very young child and I couldn’t get to sleep at night (yes even then I found it hard to sleep) I used to play a game.  I’d pretend that there was a monster who lived under my bed and I would tease him by sticking my foot out [...]

Don’t Let a Global Market Crash Put Your Creative Portfolio at Risk.

Posted: August 11th, 2011

[by Carolyn Potts] I am writing this the day after the 500-point drop in the US stock market which was felt around the world. If your 401k now looks like a 101k, it’s hard to feel creatively inspired.  Understandably, many people are freaking out.  But remember: fear kills creativity. However… there’s always another way of [...]

Rebooting Your Brain on the Fly

Posted: August 10th, 2011

[by Colleen Wainwright] When you solve problems for a living–i.e., when you’re a creative–it’s dangerously easy to let the well run dry, especially since it seems like we have fewer and fewer opportunities to take the down time we need to stay juicy. While my absolute favorite way ever to unsnarl a knot in my [...]

Using RAIN to Grow Creativity

Posted: August 9th, 2011

[by Tom Kennedy] A podcast I heard recently used the acronym “RAIN” to describe a technique for extracting the most out of daily life by staying in the moment.  Given the the drought affecting many parts of the world, that caught my attention.  As I listened, I realized how appropriate this acronym was for issues [...]

Creativity

Posted: August 8th, 2011

[by Sean Kernan] The young Piet Mondrian was painting over some older canvases he had done. “Why are you doing that?” A friend asked. “Those are perfectly good paintings.” “I’m not trying to make paintings,” Mondrian replied, “I’m trying to find things out.” We all began by making photographs for no other reason than to [...]

Lucky and Ready

Posted: August 5th, 2011

[by Barry Schwartz] My color management guy likes to say you’re either well color-managed or badly color-managed.  Either way, you’re color-managed. Every contact with a potential new client (or a repeat client) is an act of good marketing or bad marketing.  Either way, it’s marketing, because marketing is simply how you’re perceived by someone else. [...]

Everyone Hates Marketing

Posted: August 4th, 2011

[by Judy Herrmann] Well, maybe not EVERYone, but most of the people I know would rather do just about anything else.  Some of us hate it so much, find it so agonizing, that we just can’t bring ourselves to do it at all. Years ago, the owner of our local lab would sit behind the [...]

My Real Job…

Posted: August 3rd, 2011

[by John Slemp] Attending my friend, Judy Herrmann’s, Breaking into the Biz program at my ASMP chapter brought back many memories of my own career transition after a decade of military service.  Talking to her after the program, I mentioned an epiphany I’d had about my own business and she asked me to post about [...]

Real World Marketing

Posted: August 2nd, 2011

[by Carolyn Potts] Time spent online with social media must have a clear goal–otherwise it’s just a time suck. Do you start your day with a cup of coffee and a check-in to your social media feeds? Does reading the overnight updates on FaceBook, Twitter, and LinkedIn make you feel secure that you’ve not missed [...]

The Tire Salesman

Posted: August 1st, 2011

[by Jay Kinghorn] I have a tire I’d like to sell you. It’s just one, but boy is it a beauty—dual-channel treads for wicking away the water on rainy roads, knobby tread for traction and gravel, plus, it’s won numerous awards for its handling. How much would you pay for this tire? Probably nothing.  No [...]