How to use the next heat wave: be a “promotional contrarian” and do some advance planning.
[by Carolyn Potts]
When the next heat wave hits and you’re melting, take it as a weather-related gift to help you stay fresh in your client’s minds…. in the dead of winter.
My 2010 summer marketing ASMP blog post suggested that your beach reading should include some great marketing books (listed in that post). That still holds– as does the recommendation that you capitalize on the fact that ad agencies plan their client’s winter holiday promotions during the summer. Therefore, it’s a great time to send out some cold weather imagery promos during the summer heat waves.
Now let’s flip that.
Go out during the next heat wave and shoot some great summer imagery.
Hot. Dripping. Steaming.
Then make a BIG note in your calendar to load those images into your promotional content delivery system so that they’re automatically sent out during the dead of winter.
Zig.
Zag.
Throughout every season–and for over 30 years–Carolyn Potts, landed hundreds of well-paid assignments for the photographers she repped. Now she shows photographers how to do the same. She’s at www.cpotts.com & FaceBook
