Google and Your Social Media Reputation
[by Rosh Sillars]
An important part of social media is managing your brand. Your brand is your reputation. Google has a few features that will help you manage the reputation of your brand.
The first thing you should do is open a Google alerts account or use the newly released Me on the Web section of the Google dashboard: https://www.google.com/dashboard/. These tools alert you when someone has mentioned you on a website, blog, or open social media sites such as Twitter.
Google has options and information to support you in case an unwanted web page or image is indexed by the search engine. You’ll want to go to: https://www.google.com/webmasters/tools/removals. You need to be logged in to a Google account to access this information.
Conduct a vanity search – commonly known as Googling yourself – and see what you find. For a more social angle, search topsy.com and at the free social monitoring system, socialmention.com.
You never know what you might find. Often the surprising results are not what negative things people are saying about you, but the positive comments.
To keep it social, take a moment to thank them.
Rosh Sillars is a photographer and marketing consultant for http://www.synecticsmedia.com.
