Archive for June, 2011

My Summer Reading List for People Adding Video to their Workflow

Posted: June 30th, 2011

[by Richard Harrington] I am often asked by photographers which books I recommend to learn video.  There are several, but I wanted to offer you my top choices that I think are most helpful.  The links will take you to Amazon where you can read reviews and the publisher’s description as well. The Visual Story, [...]

The Creative Process Illustrated

Posted: June 29th, 2011

[by Charles Gupton] Would you like to have the chance to get a peek into the process of some of the most respected creative minds in the advertising business today? In the book, The Creative Process Illustrated: How Advertising’s Big Ideas are Born, you’ll have that opportunity.  The authors approached nearly 300 top creative directors, [...]

Summer reading for the type-A personality

Posted: June 28th, 2011

As an overachiever who doesn’t do well with heat, I like my summer reading breezy, but not mindless (I reserve that for air travel.) For me, that means stuff that I can dip into easily a bit at a time and still learn from — think “bathroom reading”, only useful. The Personal MBA (by Josh [...]

Summer Reading

Posted: June 27th, 2011

[by Sean Kernan] A great way to get inspired and to exercise your imaginative vision is to slip outside photography altogether. Which is why I recently disappeared into Isaac Babel’s Red Cavalry short stories for a few weeks. I lived in the grind and the confusion and the human-ness of partisan warfare. The experience raised [...]

Of, Not Above

Posted: June 24th, 2011

[by Charles Gupton] Social media platforms allow possibilities for connection that we could not have conceived of just a few years ago. The opportunity to be “friends” with a prospective client opens up a new way of getting to know that person, and provides a rich resource of information to help in developing a better [...]

The Very Best of Annoying Twitter Accounts…

Posted: June 23rd, 2011

[by Shannon Fagan] I wish I had the guts to post a publicly disseminated list of the All Time Best Photography Twitter Accounts to Avoid!  I guess I wouldn’t win many friends, but then, I’d have less junk in my TweetDeck photo-trunk.  I just about had it this week when a photography branded account that [...]

Google and Your Social Media Reputation

Posted: June 22nd, 2011

[by Rosh Sillars] An important part of social media is managing your brand.  Your brand is your reputation. Google has a few features that will help you manage the reputation of your brand. The first thing you should do is open a Google alerts account or use the newly released Me on the Web section [...]

Not on Twitter? Now’s the Time.

Posted: June 21st, 2011

[by Richard Harrington] Apple recently unveiled that Twitter would be tightly woven throughout the next version of their iOS.  IF you didn’t spot this trend, let me put it a new way: welcome to the tipping point.  Apple is about to make Twitter a default method for sharing news, photos, and information with your contacts.  [...]

This Couldn’t Have Been Possible Without Social Media

Posted: June 20th, 2011

[by Gail Mooney] I hear it all the time from people who question the value of social media: “Have you ever made any money by being on Facebook or Twitter?” They are generally people who don’t quite understand the value of social media because they either expect an instant pay off or they are not [...]

How to Never Get Hired as an Assistant Again

Posted: June 17th, 2011

[by Judy Herrmann] While building my “Breaking into the Biz” seminar, I asked about 100 photographers what makes a bad assistant.  I spoke with architectural photographers, fashion photographers, editorial photographers, advertising photographers, wedding photographers and more.  From coast to coast, big city to small town, their answers were remarkably consistent.  Here are seven simple things [...]

Are You Paying Your Dues?

Posted: June 16th, 2011

[by Ed McDonald] “Pay your dues!” You hear it all the time, but what does it really mean? While colleges and schools teach photographic technique, theory, and marketing, nothing can compare to the experiences of on-set learning from a seasoned professional. It’s not just in how he or she sees, lights, composes or captures the [...]

It’s Not Just About The Muscles…

Posted: June 15th, 2011

[by Shawn Henry] Assisting can be physically challenging — lugging heavy cases of equipment is no easy task. But as in most other aspects of life, brains matter far more than brawn when it comes to performing the duties of an assistant. Once the gear’s set, the real value of a quality assistant shines through [...]

Run!

Posted: June 14th, 2011

[by Shannon Fagan] Arg, I had to just let go of one of my photo assistants in China…both he and his underworked classmate.  Students of photography, be warned….your days are unfortunately numbered.  No longer is a photographers’ assistant’s role about downloading CF cards, setting up lights, and understanding how to finagle camera settings to perfection.  [...]

Anticipate

Posted: June 13th, 2011

[by Kevin Lock] An assistant who can anticipate a photographers next act is an invaluable asset to any shoot.  Being acutely attentive and acquiring the ability to ascertain the needs of the photographer, in advance, is an attractive quality that is always appreciated.  In addition, your attentiveness will positively affect your client by aggrandizing him [...]

How to use the next heat wave: be a “promotional contrarian” and do some advance planning.

Posted: June 10th, 2011

[by Carolyn Potts] When the next heat wave hits and you’re melting, take it as a weather-related gift to help you stay fresh in your client’s minds…. in the dead of winter. My 2010 summer marketing ASMP blog post suggested that your beach reading should include some great marketing books (listed in that post). That [...]

Clarion Call II – Tomorrow!

Posted: June 9th, 2011

[by Susan Carr] Following up on the excellent Clarion Call telesummit this past February, Selena Maitreya presents Clarion Call II, featuring 7 speakers and 8 jam-packed hours of real-world, hard-hitting information on sales, negotiations, estimates, pricing and licensing for your still and motion imaging services. I am very excited to be joining ASMP National Board [...]

Summertime, and the Marketing’s Easy

Posted: June 8th, 2011

[by Barry Schwartz] Summertime.  Lounging my days away with friends, talking about nothing, waiting for the barbecue to get hot, feeling the warmth of the sun as it sets… Wait a minute. O man, there’s my fantasy life kicking in.  Self-employed people don’t take off day after day.  That’s for our clients.  The ones with [...]

Marketing During the Summer Months

Posted: June 7th, 2011

[by Selena Maitreya] In my world, marketing during the summer months is no different than the rest of the year, assuming you have a well developed 12-month sales and marketing program. Now I know this runs contrary to other info you may hear. Many people will tell you that you should never try to visit [...]

ASMP Receives Distribution from Authors Coalition

Posted: June 6th, 2011

Read the full press release here. And, follow ASMP’s extensive use of these funds to benefit our industry by going here.

Spring Planting Makes for Summer Shoots

Posted: June 5th, 2011

Summer is a busy time for me, but that’s because of Spring.  I routinely send out a spring mailer, but this March I decided to try something new.** Instead of blanketing the several hundred potential clients on my list with a postcard, I targeted the 36 companies I most want to work for.  All the [...]

Avoiding Boredom

Posted: June 3rd, 2011

[by Shannon Fagan] In philosophical thinking, Kierkegaard pointed out in his essay “The Rotation Method” that all people are “boring”, that they become bored, and that consequently boredom is the root of all evil.  It is natural for us to gravitate to a path of least resistance when it comes to setting out to achieve [...]

Social Media Tip

Posted: June 2nd, 2011

[by Thomas Werner] Be sure to keep your message focused when using social media, facebook, twitter and linkedin all serve different purposes. For instance, don’t forward your tweets about where you are having dinner or partying to LinkedIn. LinkedIn is a business platform, be aware of the impression that you are creating. Thomas Werner; Educator, [...]

A Rule of Thumb

Posted: June 1st, 2011

[by Jay Kinghorn] If it is digital, important to your business and more than three years old, it probably needs to be replaced. Jay Kinghorn will be following his own advice and upgrading his laptop later this year.