SB3 or: How I Learned to Stop Worrying and Love the Future.
[by Barry Schwartz]
At SB3 I learned that just about everyone is worrying about the same stuff I worry about.
I learned that everybody has their own way of marketing but that only those people who actively market (or have an independent income) are going to make it.
I learned that it’s not just me who is totally rethinking how they price and license.
I learned that it’s not really that hard to keep up with changes in technology and what clients want if I can tell the difference between the things I’ll have to accomplish myself from the ones where it’s smarter to work with people who know more that I do.
I (re)learned that old dogs can learn new tricks from young dogs, and that the smarter young dogs seriously try to download all the tricks they can from the old dogs.
I learned that just about everyone has some opinion of what they think is coming down the pike, but nobody really knows what the pike is made of – or what it will even resemble, actually (and actuarially).
I learned that the kinds of people who come to a conference like SB3 are way happy to divulge all their secrets because they know there are, actually (and actuarially), no secrets because it’s all been done before.
I did not have to learn that I really dig hanging out with people like that.
Barry Schwartz is a photographer, writer, and designer in Los Angeles who likes people
who like photographers. www.barryschwartzphotography.com.
