Archive for March, 2011

Plan the Work, Work the Plan

Posted: March 31st, 2011

[by Todd Joyce] David, a very driven and successful director of marketing for a fortune 500 company, smiled sheepishly as he answered my question on where he went to school.   “Harvard, School of Business,” he said.   “Wow, that explains a lot,” I responded.   “Not really,” he said, “I learned some of the most important lessons [...]

Swallow Your Frog First

Posted: March 30th, 2011

[by Charles Gupton] Although time management is a concern for everyone these days, it seems to be a particular challenge for people in the creative fields. One of the biggest obstacles to effective use of our time is getting the things we all dread having to do out of the way so that we can [...]

Make Your List and Check it Often

Posted: March 29th, 2011

[by Jenna Close] For me, time management boils down to organization, and organization means a lot of lists.  I keep a large notepad in the center of my office desk.  On this notepad is a TO DO LONG TERM list.  This includes things like “Update Web Portfolios”, “Prepare Summer Mailers”…things that are less urgent than [...]

Time Management

Posted: March 28th, 2011

[by Kevin Lock] Wikipedia defines time management as “exercising conscious control over the amount of time spent on specific activities, especially to increase efficiency or productivity.” Ha.  If only it was that simple. I put the question of time management to my daughter.  She added “ and not procrastinating”.  I am not sure but I [...]

Free Program on Google Book Settlement Offered by Copyright Clearance Center

Posted: March 25th, 2011

On Wednesday, March 30th at 12:00 PM EST, the Copyright Clearance Center is offering a complimentary hour long online seminar, “Unraveling the Rejection – The Google Book Settlement” Click here to register. From CCC site: On March 22, Judge Chin issued his long awaited opinion in the Google Book Search settlement proceedings, rejecting the Amended [...]

Who is My Competition?

Posted: March 25th, 2011

[by Kevin Lock] I am my only competition. That is a fact. I consider working as a photographer to be similar to being an athlete, say a sprinter, in the Olympics.  Some would call that sprinter a competitive athlete. To back up this claim some might argue that the sprinter was in a competition and [...]

Last Chance for Strictly Business 3 – Chicago April 1-3

Posted: March 24th, 2011

Register today for the last stop of ASMP’s acclaimed Strictly Business conference! SB3 is making a mark on it’s attendees! Look what people are saying: “I have attended dozens of conferences over a two decade career in media and without a doubt this is the most valuable event of all.” – Victor Currie “As good [...]

SB3 Chicago – Roundtable Participants Selected

Posted: March 23rd, 2011

From a competitive field of applicants, four photographers have been selected to participate in the Chicago SB3 Roundtable Discussion on new business models. Jenna Close Clark Dever Jason Gardner David Spielman These photographers will openly share and receive feedback on their business models and future prospects.  Our thanks to all who applied. We hope you’ll [...]

Amateur Photography & Home Improvement

Posted: March 23rd, 2011

[by Jay Kinghorn] Last week my wife and I began renovating our master bedroom. We hired a professional flooring expert to install the floors and a finish carpenter to complete the baseboards. We prepped the room for the flooring and painted the walls and trim. Hiring professionals to do the important detail work like the [...]

Learning From The Competition

Posted: March 22nd, 2011

[by Judy Herrmann] Traditional business planning experts stress the importance of conducting a  “competitive analysis” and it certainly offers some value.  Understanding the strengths, weaknesses and market position of the people you’re competing against can help you differentiate your business, anticipate client concerns or objections and position yourself more effectively.  But, it won’t necessarily help [...]

Reduce your Competition Through Loyalty

Posted: March 21st, 2011

[by Charles Gupton] There are usually a couple of reasons why a client initiates working with a photographer for the first time. It’s often our style of shooting, our approach, or our expertise that distinguishes us from our competitors in the mind of a client. But it’s usually a different set of values that builds [...]

What’s new in social media?

Posted: March 18th, 2011

[by Rosh Sillars] What with all the noise on the Web, it can be tough to keep current with updates to social media platforms. Here are a few worthy of noting: Linkedin has updated its company search.  Now you can search companies based on criteria such as location, how close companies are to your network, [...]

Let Them Know Your Status

Posted: March 17th, 2011

by Jenna Close I honestly can’t remember why I joined Facebook.  I suspect it was because everyone else was doing it.  For someone who still doesn’t have a TV, iPhone or a GPS,  it was a big step. That was a while back and since then I have found the social media site to be [...]

LinkedIn – A Powerful Client Research Tool

Posted: March 16th, 2011

[by Jim Cavanaugh] LinkedIn has become my most important tool for identifying new clients. While not as popular or user friendly as facebook, LinkedIn has a different culture and is much more about business. Every time I have a new person “link in” with me in LinkedIn, I will add their e-mail address to my [...]

The Business of Facebook

Posted: March 15th, 2011

[by Jim Cavanaugh] Facebook has grown to be one of my most important business resources.  Once you move beyond Farmville, horoscopes and what your long lost high school friend had for lunch, there can be a wealth of information and the ability to reach out to and build relationships with current and prospective clients. If [...]

Can You Spin the Social Media Plate?

Posted: March 14th, 2011

by Carolyn Potts What social media marketing has in common with plate spinning. If you’re wondering if you should add social media to your marketing mix, there’s a simple test. How many plates are you successfully spinning right now? Think of each of your marketing initiatives as a plate…. a plate you have to keep [...]

Selling Your Price

Posted: March 11th, 2011

[by Susan Carr] As photographers we are confident skilled visual communicators. When it comes to pricing our work we may lack, in equal measure, the skill necessary to articulate our pricing structure in a clear and concise manner. Talking about price can be uncomfortable for us. However, when we are confident in how we determine [...]

ASMP’s Jim Cavanaugh Speaks on Copyright Registration Improvements

Posted: March 10th, 2011

James Cavanaugh, First Vice President of the Board of Directors of the American Society of Media Photographers (ASMP), spoke recently about the importance of copyright registration for photographers and the obstacles faced with the current registration system. He also recommended system improvements at the Public Knowledge event, “Toward a Copyright Office for the 21st Century,” [...]

The Power of Paperwork

Posted: March 10th, 2011

[by Judy Herrmann] Anyone will tell you that you’ve got to have your paperwork buttoned down tight.  ASMP even provides handy templates for estimates, assignment confirmations, delivery memos, change orders and invoices at www.ASMP.org/forms and you’ll find a comprehensive set of ASMP recommended terms & conditions you can modify to fit your needs at www.ASMP.org/t&c.  [...]

Last Stop for Strictly Business 3 in Chicago April 1-3

Posted: March 9th, 2011

There is still time to register and make your travel plans to Chicago! NOTICE: The Chicago hotel has extended our discounted room rate until March 14. This conference is making a mark on it’s attendees. Do not miss the chance to join the SB3 community. Thanks to Ed McDonald and his social media team, Luke [...]

Creating A Downward Spiral

Posted: March 8th, 2011

[By Steve Whittaker] Recently, I visited several web sites of photographers who are fairly new to the field of Architectural Photography. Several were members of the ASMP Architectural list serve and I noticed that they had listed their fee structures on their web sites. In several cases, their fees reflected values that were available to [...]

Avoid Confusion – Talk About Usage

Posted: March 7th, 2011

[by Shawn Henry] The major point of confusion between clients and photographers with many photo assignments, both editorial and commercial, is the scope of the usage allowed by the photographer and those expected by the client.  This confusion often results because the photographer fails to address the usage issue up front, instead relying on “boilerplate” [...]

Backing Up WordPress

Posted: March 4th, 2011

[by Judy Herrmann] If you’re running a WordPress blog or website, be sure to back it up properly. Sure, your host should be running their own back ups but that can’t protect you from corruption or human error plus if something happens, you’ll want to get your site up and running without relying on your [...]

Making Scans with a Digital Camera

Posted: March 3rd, 2011

[by Peter Krogh] Many photographers have a lot of film images that they wish to digitize, but conventional scanning techniques may be too expensive.  You can use your digital camera to make “camera scans” that are amazingly good, and very quick to produce. A basic camera scanning setup includes the camera, a close-up lens, a [...]

Target Drives

Posted: March 2nd, 2011

[by Todd Joyce] You can transfer the files on your Mac to another computer quickly by using your laptop as an external hard drive.  Start the computer while holding down the “T” key.   Link via firewire and it will be recognized as an external hard drive.   Drag the info off to your other computer and [...]

More Horsepower!

Posted: March 1st, 2011

[by Jay Kinghorn] If you’re looking to add video production to your client services, be sure to budget appropriately for upgrading your computer hardware to a desktop machine with a fast processor and lots of RAM. If you’re working with Adobe Production Premium CS5, you may wish to upgrade your video card as well. A [...]