Archive for February, 2011

DSLR Video Quick Tip

Posted: February 28th, 2011

[by Gail Mooney] When shooting video in the field with a DSLR camera here’s a tip that will help manage your footage.  Create a disk image (DMG file) of your card and back it up to several places.  It will keep all files in the DCIM folders which is essential when using the Final Cut [...]

Admit a Mistake and Move On

Posted: February 25th, 2011

[by Charles Gupton] We all make mistakes. That’s a given. But how we respond when we make a mistake is not. In our response – or lack of one – lies a key to our potential success in relationships, both personal and business. Once we recognize a mistake has been made, our first response should [...]

Precedents & Policies

Posted: February 24th, 2011

[by Judy Herrmann] One of the best pieces of business advice I ever got came from our dog trainer, Ruth Chase of the Coventry School for Dogs and Their People.  Dogs, she explained, spend all their time trying to figure you out.  They pay attention to the most subtle signals – signals you may not [...]

Cascading Errors

Posted: February 23rd, 2011

[by Jay Kinghorn] Years of technical rock climbing and mountain rescue taught me that when things go wrong, it is often the cumulative effect of a series of small errors, rather than one big mistake. Further, the longer your objective takes to complete, the greater the opportunity for smaller errors to compound into large ones. [...]

Mistakes are Lessons in Disguise

Posted: February 22nd, 2011

[by Ellen Boughn] “If you’re not making mistakes, you’re not trying”-Wynton Marsalis I had been in business nearly two years when I made a terrible mistake. I don’t remember the nature of the disaster but the lesson I learned remains some 30 some years later. After a couple of days of hand ringing and self-recrimination, [...]

Strictly Business 3 – this Week in Philadelphia

Posted: February 21st, 2011

There is still time to sign up for SB3 in Philadelphia. Go HERE to register. This is the only East coast stop for this conference. Don’t miss the event everyone is talking about … “It will be your wake up call on how to be a professional photographer whether its new to you, you’re in [...]

Take a Break, Take 30

Posted: February 18th, 2011

[by Kevin Lock] Take 30 minutes a day to shoot something close to your heart. 30 short minutes, they add up.  30 (min) x 30 (days) x 30 (months).  Pretty soon you will find your photography light-years ahead. Kevin Lock is a national board member of the ASMP.  When Kevin is not taking 30, he [...]

Quick Tip – Edit With a Story in Mind

Posted: February 17th, 2011

[by Gail Mooney] If there is one big bit of advice I would give people in regards to video editing, it would be to always keep the “story” in mind.  Make sure every cut you make drives the story.  Every clip that stays and goes is to further the story line. Think of the highs [...]

The Fridge Account: A Personal Budget Perspective

Posted: February 16th, 2011

[by Jenna Close] Take your yearly discretionary budget (for this exercise, what you would spend on non-reimbursable food, gas, entertainment etc. Personal stuff). Divide by 365 to give you a daily allowance. Post that number on your fridge.  It’s your Fridge Account. At the end of the day, if you have anything left from your allowance, [...]

Do You Overuse Email?

Posted: February 15th, 2011

[by Thomas Werner] Overly frequent e-mail promotions and updates can have an effect opposite of what you have intended. It may only be e-mail, but if you are not sending a new project, or have another relevant update, stick to a once every two, three or four month mailing. You don’t want a simple e-mail [...]

Preventing Misunderstandings

Posted: February 14th, 2011

[by Todd Joyce] Make it a regular practice to rephrase your client’s needs in your own words and repeat it back to them.   It’s amazing how often you’ll get a clarification from them on things that may be misunderstood. Todd Joyce is a recent Past President of ASMP and specializes in conceptual people photography for [...]

Will Your Likability Help You Succeed?

Posted: February 11th, 2011

[by Charles Gupton] At the start of a new year, many photographers focus on building their revenue by focusing on finding new clients for their services. Those prospective clients, like all of us, solve their daily challenges by selecting people and services that add the most value to their lives. Most photographers define “providing value” [...]

New Clients: Get Creative and Go For Quality

Posted: February 10th, 2011

[by Jenna Close] My client base can be loosely put into two categories: those that help pay the bills and those that push my boundaries, bolster my brand AND help pay the bills.  I think this is an important distinction when considering how to find new clients.  What do you REALLY want to shoot?  Once [...]

Searching for Synergies

Posted: February 9th, 2011

[by Judy Herrmann] As I was finishing breakfast at a diner in Miami yesterday morning, a stunning visual caught my eye.  The flat screen TV across the room was showing a commercial I’d never seen before and it looked like my studio’s still work come to life in motion. “Oh my God” I said to [...]

The Quickest Way to Find New Clients

Posted: February 8th, 2011

[by Rosh Sillars] The best place to find new clients is through old clients. Pick up the phone and say hello.  You have clients out there ripe with new opportunities. If you don’t know that, it’s because you haven’t followed up in a while. Never assume anything. Maybe your client was a one-time assignment, maybe [...]

Want to Find New Clients? Follow Me

Posted: February 7th, 2011

[by Kevin Lock] Start with A, ASMP that is.  Your first step in getting more work is working on your Find A Photographer listing (FAP).  FAP… get it up, add to it, keep it updated, and buy more portfolios. (They are cheap.)  That is what I did and it has bumped me up in the [...]

ASMP’s Mopsik Speaks Out On Collective Licensing

Posted: February 4th, 2011

For your information, this ASMP press release was sent out to the media today. Eugene Mopsik, Executive Director of the American Society of Media Photographers (ASMP) delivered an important paper on Photographers & Collective Licensing as a speaker at the Kernochan Center at Columbia Law School Symposium “Collective Management of Copyright: Solution or Sacrifice?” on [...]

Thinking of Blogging?

Posted: February 4th, 2011

[by Gail Mooney] I’m looking out at the harbor and the mountains in Santa Barbara, California. It’s still pitch black even though it’s 6 AM and I can see millions of stars in the clear dark sky.  My body is still on East Coast time, so I’m up early and there are a thousand memories [...]

Philadelphia SB3 New Business Roundtable Applicants Selected

Posted: February 3rd, 2011

From a competitive field of applicants, four photographers were selected to participate in the Philadelphia SB3 Roundtable Discussion on new business models. Kevin Brusie Deborah Gilbert Charles Gupton Jenny Ruley If you are interested in participating in the Chicago SB3 Roundtable, there is still time to apply. Go here. The committee is looking for photographers [...]

Don’t Embarrass Youself

Posted: February 3rd, 2011

[by Barry Schwartz] Writing for business, like so many things in life, is subject to an important rule: don’t embarrass yourself. Business writing should be somewhat conversational, but not like chatting to strangers after a drink or two (see title above). Good writing means putting your thoughts into a clean and clear communication – the [...]

Are Headlines Important?

Posted: February 2nd, 2011

[by Rosh Sillars] Great headlines draw people in to read your blog posts.  Are your headlines interesting? Statement headlines such as “My new business portrait” are not attention grabbers.  More enticing headlines include: “How to create great portraits”, “What do you think of this portrait?”, or “Six ways to photograph business people”. If you really [...]

Quality Over Quantity

Posted: February 1st, 2011

[by Judy Herrmann] This past fall, I started a blog.  I was full of good intentions and ideas for all kinds of posts on strategic planning, reinvention, managing change, job satisfaction, risk taking, business practices, collaborations – you know, the stuff I’ve been giving seminars on for umpteen years. It all went swimmingly for the [...]