Archive for January, 2011

Blog Baby Blog

Posted: January 31st, 2011

[by Jenna Close] I have had a blog for the past 3 years.  Ok, so it’s a photoblog, but its purpose is similar.  Every week I post a new photo with a few short sentences below it.  If I don’t have anything to share from a job, I shoot a personal piece and post that. [...]

You Have to Ask

Posted: January 28th, 2011

[by Todd Joyce] Closing the deal.   Are you good at it?   As artists, we like to show our work and assume the prospective client understands that we want to be hired.   It’s obvious, but you’re not closing the deal.  No good salesman just lets it hang out there like that.   Ask for it.   “Do I [...]

Get Out and About

Posted: January 27th, 2011

[by Jenna Close] Socializing with photographers, videographers, graphic designers and other artistic types is a great way to feed your creative side.  If you’re in a slump (or even if you’re not), go out and find a Meetup group or other gathering of media types and hang out.  If you can’t find what you’re looking [...]

Using SKYPE – Read This

Posted: January 26th, 2011

[by Ellen Boughn] For effective teleconferences, SKYPE and other video conferences, the New York Times offers some tips if your business requires that you show up electronically.  In an article, “Staying Professional in Virtual Meetings” (“Jobs” section 9/26/2010 issue) they offer the following reminders: •    Use the mute button if you decide to chomp on [...]

SB3 in LA a Success

Posted: January 25th, 2011

Here is what folks are saying … Jim Goldstein shares 11 Reasons ASMP Strictly Business 3 Should be in Your Future. Gail Mooney shares, “Come and join others who embrace the positive notion of growth, hope and change.” “I have attended dozens of conferences over a two decade career in media and without a doubt [...]

Support Your Local Suppliers

Posted: January 25th, 2011

[by Todd Joyce] If you live in a smaller market, you may have already lost your local supplier…  Local suppliers are worth a lot.   Ask anyone who has already lost theirs.  They give us special attention when we need it and offer opportunities to buy things quickly that they keep in stock.   There is real [...]

Quick Tip for Assistants

Posted: January 24th, 2011

[by Thomas Werner] If you are looking for assisting work an introductory e-mail, or snail mail, with your resume and other qualifications is nice to receive. Sending a reminder e-mail every three or four months is nice as well. Monthly or more frequent e-mails maybe keep you from working with some photographers and they can [...]

Maintaining, Motion and Marketing

Posted: January 21st, 2011

[by Carolyn Potts] Both videographers and photographers are now actively pitching their clients on their new DSLR-HD capabilities. They’re sending out marketing messages inviting their clients to see them as a “one-stop shopping” solution when it comes to digital content. But how do you take on a video project when you’re not an experienced video [...]

Genericide

Posted: January 20th, 2011

[by Judy Herrmann] The word Genericide has been used by the legal community to refer to a brand that’s become synonymous with its product or function. Think Kleenex™, Bandaid™ or Xerox™. Today, I’m proposing a new definition: companies that kill themselves by using or producing generic visual communications. I’ve been speaking about this concept for [...]

Biggest Mistakes Made Shooting Video with DLSR’s

Posted: January 19th, 2011

[by Gail Mooney] I’ve been working quite a bit lately with both the Canon 5D Mark II and the Canon 7D, shooting video. I’ve been shooting video with traditional video cameras for the last 11 years so I wasn’t in the dark as to how to shoot motion. But I’m not ashamed to say that [...]

Strictly Business is Here

Posted: January 18th, 2011

The Strictly Business 3 conferences launch this week in LA. SB3 includes General Sessions, Workshops and Networking Opportunities. General Sessions Include: “The Future of Licensing” with Susan Carr and Richard Kelly “Making People Love You Madly: Selling Yourself in a Postmodern Marketplace” with Marketing and Branding expert Colleen Wainwright “Adaptation: Learning New Skills for the [...]

Thinking Video? Make a plan

Posted: January 17th, 2011

[by Jay Kinghorn] If you’re thinking about adding video to the services you offer clients, be sure to give the subject some deep thought before jumping in with both feet. Here are three concepts you may want to think through before you start marketing your video services. How are you different? There are thousands of talented [...]

Planning for a Warm Business Season

Posted: January 14th, 2011

[by Charles Gupton] One of the activities I enjoy most during the winter months is building a fire in the fireplace then relaxing on the couch with a good book to watch the flames. I find it far more enjoyable, however, when the work to build and maintain the fire has been done in advance. [...]

Using PR and Personal Projects in Your Marketing

Posted: January 13th, 2011

[by Gail Mooney] These days you can add to your marketing efforts without breaking the bank by taking advantage of social media and electronic delivery to do a little PR for your photography business.  Think about jobs you recently shot, that you are pleased with or personal projects that you are doing and talk about [...]

You Get What You Pay For

Posted: January 12th, 2011

[by Susan Carr] You know, the cheapest airfare has the least amount of legroom, fast food vs. gourmet, your car, the hotel you stay in, the contractor you hire or the clothes you buy. The list of examples is endless and while this economy has turned many pricing assumptions upside down, the rule generally holds [...]

Can’t Get You Out of My Mind

Posted: January 11th, 2011

[by Carolyn Potts] If there’s a jingle for a carpet cleaner or a chewing gum locked in your brain, you already know the power of consistency when it comes to brand recall. Consistently delivering branded and relevant messages to a target audience is the cornerstone of marketing success. It’s that simple. Since different audiences often [...]

Freshen Up

Posted: January 10th, 2011

[by Jenna Close] The first few months of the new year are a great time to take a hard look at how you are representing yourself.  Go through the images on your website and in your book and make some tough choices about what should be there.  Ask a few people you respect to make [...]

LA SB3 Roundtable Participants Selected

Posted: January 8th, 2011

From a competitive field of applicants, four photographers were selected to participate in the LA SB3 Roundtable Discussion on new business models. Michael Clinard Jim Goldstein Ed McDonald Rick Navarro If you are interested in participating in the Philadelphia or Chicago SB3 Roundtables, there is still time to apply. Go here. The committee is looking [...]

Procrastination: Why Wait Until The New Year

Posted: January 7th, 2011

[by Barry Schwartz] I start planning my New Year’s Resolutions early, say, around July.  I do this because one of my primary goals is to get a jump on reducing my tendencies to procrastinate in the new year.  As a procrastinator, I find it’s helpful to have some quantity of ADD, something I once heard [...]

My Two-Years’ Resolutions….

Posted: January 6th, 2011

[by Shannon Fagan] On Dec 31, 2008, we entered the “tip of the iceberg” in what we all can agree was a two-year introduction to a new and permanently changed economy for professional aspirations in commercial photography.  Taking a twist on “Auld Lang Syne”, I enjoyed looking look back at how the steps I took [...]

Change Everything

Posted: January 5th, 2011

[by Kevin Lock] I have to be honest with you.  I text myself.  Might sound dirty but it feels good.  Might not be appropriate for all audiences, but it works for me.  I have been texting myself the phrase “change everything” for months now.  And it is working. I came up with this simple idea, “change everything,” on a cross [...]

A Resolution for Your Business – Plan Now to Attend SB3!

Posted: January 4th, 2011

SB3 brings together an extraordinary level of industry expertise offering an unprecedented variety of content. Consider this: SB3 keynote with branding expert Colleen Wainwright “Making People Love You Madly: Selling Yourself in a Postmodern Marketplace” SB3 keynote with Tom Kennedy “Adaptation: Learning New Skills for the Changing Media Landscape” SB3 ‘s 21 workshop topics include: [...]

Stepping Up

Posted: January 3rd, 2011

In my last post, I challenged us all to figure out what our assumptions are.  As one of my first acts of 2011, I’m going to share some of the assumptions on my list. Some assumptions I’m questioning: I am a photographer – Why? – What does that really mean? – What else am I? [...]