Archive for December, 2010

Thank You!

Posted: December 24th, 2010

[by Susan Carr] As the year draws to a close, we want to thank you for your loyal following of the ASMP Strictly Business Blog. Without you, our work would be meaningless. Start your business year off right by joining us at one of our Strictly Business 3 conferences. 21 mini workshops will be offered  [...]

Looking Forward, Looking Back

Posted: December 23rd, 2010

[by Judy Herrmann] I suddenly realized this morning that it’s not just the year that’s winding to a close but the first decade of the 21st century. When I look back at where we’ve been, my God, so much has changed. In 2000, I started working with Olympus when they introduced the first 35mm style [...]

Expanding Your Thinking

Posted: December 22nd, 2010

[by Sean Kernan] The reasons to do it are obvious. The best way expand your thinking is to just do something. I suggest going to Paris. Not that you’ll think more there. You might even think less, but your thoughts will all be new, fresh. With the micro-gravities (shopping, picking up the cleaning, all that [...]

The Power of the Collective

Posted: December 21st, 2010

[by Gail Mooney] I’ve had an incredible year.  Economically speaking, it’s been sub par and dismal, but I’m grateful that I’m still afloat and hopeful that things will improve. I don’t think my business will ever go back to the way it was pre-recession, but it has changed for the better in many other ways. [...]

Revive, Revisit and Rock On

Posted: December 20th, 2010

[by Jenna Close] The end of the year always comes around more quickly than expected.  I hear holiday music and think to myself, “WAIT!  There are so many things I had planned.  So many things I didn’t get to”.  Whether or not you share this feeling, November and December are great months to sit down, [...]

Breaking Through The Digital Clutter

Posted: December 17th, 2010

[by Thomas Werner] E-mail is a beautiful thing, it is quick, free, lists are easily updated, and you can automate your promotion process so that mailings go out on a regular basis. The downside of email is “delete”. No one ever has to open your note or look at your imagery before is has been [...]

Getting Personal

Posted: December 16th, 2010

[by Judy Herrmann] This past January, the Wall Street Journal Online published an article titled “Firms Hold Onto Snail Mail Marketing” about companies whose sales went down when they switched to purely electronic communications. When I read the article, I was struck immediately by the following observation: The idea is to send something that’s more [...]

SB3 in LA Next Month – Join Us!

Posted: December 15th, 2010

Staying Grounded

Posted: December 14th, 2010

[by Shannon Fagan] I usually wouldn’t highlight one service provider versus another in a publicly disseminated blog post, but a recent request to write about tactics for using “snail mail” in a digital era perked my interest in a topic that could easily be adapted to “tips and tricks of the trade.”  My snail mail [...]

Does Anyone Still Use Snail Mail?

Posted: December 13th, 2010

[by Todd Joyce] Getting an email thank you is nice, but when I get a hand written thank you via snail mail (SM), it simply means more.   I certainly give it more weight, because fewer people give the added effort, so it stands out as special.  I suggest sending a thank you to clients when [...]

Video Quick Tip

Posted: December 10th, 2010

[by Thomas Werner] When working with video internationally be aware of the changing standards from country to country. We work with NTSC in America, other countries work in PAL and other standards. Look into the methods, costs, and quality of transferring video from one version to another before working abroad. Thomas Werner; Educator, Lecturer, Curator. [...]

The Cheapest Tool

Posted: December 9th, 2010

[by Selina Maitreya] The best business tool might be the cheapest one as well. Breath.. When you are stressed breathe. When you need to relax, stop and take a slow, deep breath… When you are about to quote a job take a moment inhale slowly, and then get to work. As you are about to [...]

Just Do It

Posted: December 8th, 2010

[by Jenna Close] Copyright your images BEFORE they get stolen.  Don’t think it will happen?  Think again.  It happened to me last week.  While roaming the aisles of a trade show I came across my image displayed beautifully on a 6 foot wide backdrop….only problem was the image hadn’t been licensed to the business using [...]

Marketing Quick Tip

Posted: December 7th, 2010

[by Ellen Boughn] Does your website tell clients who you are or only what you do? At the bare minimum include a short bio and a headshot.  Better yet? A short video (no more than 1.5 or 2 minutes) showing you at work.  Why? Because even before calling in a book or considering someone’s work, [...]

Be Specific

Posted: December 7th, 2010

[by Todd Joyce] When you are setting up a shot and you show a client an image, ask them specifically what you need to know to continue?   Composition, lighting, angle, wardrobe, etc.   If you work like I do, I tackle certain things as I go.   Don’t let the client get caught up on something that [...]

Entering the Age of Collaboration

Posted: December 6th, 2010

[by Jorge Parra] As photographers have been working as One Man Shows since the very early beginnings of photography, “Team Work” is not a native concept to us, but it certainly has to be explored, in this time and age where all business models are crumbling, and new markets and new ways of making money [...]

Career planning: The long and Winding Road

Posted: December 3rd, 2010

[by Carolyn Potts] If you don’t know where you’re going, any road will take you there. ~Lewis Carroll Yes, it’s good to have a focused and well-thought-out career plan. It’s far better than not knowing where you want to go. However, a career plan to “become rich and famous” isn’t quite specific enough But even [...]

See the Ball

Posted: December 2nd, 2010

[by Todd Joyce] “See the ball, hit the ball” is a saying in baseball that over simplifies the concept, but it’s true.  If you aren’t seeing what you want to hit, you’ll never connect.  You’ll swing blindly, just hoping to hit something… anything.   Career planning is seeing the end result so that you can make [...]

Focus on the Things that Do Not Change

Posted: December 1st, 2010

[by Jay Kinghorn] It’s a real challenge trying to plan your career during a time of economic uncertainty and rapid technological change. To plan most effectively, begin with those elements that change the least—your creative goals, financial aspirations and current costs of doing business. Use these as a baseline for evaluating each new opportunity. Only [...]