Never Let ‘Em See You Sweat
[by Blake Discher]
I have an expression I tell anyone who assists for me, “Never let ‘em see you sweat.” in other words, regardless of what happens on a shoot, let’s keep it entirely professional in the eyes of the client.
I recall a young assistant working with me on an annual report shoot in Monterrey, lMexico. I was in the center of a grouping of tables configured in a square so I could shoot candids of the executives during the meeting. We had lights in all four corners of the room to illuminate everyone somewhat evenly.
About 15 minutes into the shoot a capacitor in one of the lights blew with a loud bang, startling everyone in the room. Cool as a cucumber, my assistant Angie walked over, unplugged the light, grabbed a replacement, set it up and acted as if nothing happened.
During the next break the client complimented us on our “prepared for anything” work process. I glanced over at Angie to see if she had heard the compliment. I could tell by her slight smile that she did.
Blake J. Discher is a photographer specializing in people for Fortune 500 companies worldwide. He speaks internationally on the topics of web marketing, SEO, and negotiating. To learn more: http://www.blakedischer.com.
