Here’s a Cheap Trick to Sustain your Marketing Motivation: Fill ‘er up!
[by Carolyn Potts]
Place a clear jar on your desk. Put it right next your phone and computer so that it’s in plain sight.
Each time you make a marketing phone call, add a name to your mailing list, assemble an email promo or post card, or make a portfolio presentation, drop a quarter into the jar.
Each time you create a new image for your portfolio, drop in 4 quarters. Each time you update your website with new images, drop in 8 quarters.
Each time you find yourself on the “pity pot” trading stories with another photographer about how “bad” things are and how clients no longer seem to value your work, remove 12 quarters.
Each time you help someone else, drop in 20 quarters.
At the end of the month, send your accountability partner two images of your jar: one you made at the beginning and one from the end-of-the month. Then brainstorm with them how to best re-circulate your “deposited earnings.”
Carolyn Potts, perpetual photo evangelist; international consultant & speaker; and former rep, shows seasoned & proactive photographers how to get more work.Find her at www.cpotts.com , http://bit.ly/FaceBookPottsConsulting and http://carolynpotts.net
